Star Vijay
Star Vijay is an Indian Tamil language general entertainment pay television channel owned by Disney Star, a subsidiary of The Walt Disney Company India. The channel telecasts programmes such as serials, reality shows & Tamil films.
 | |
| Type | Television channel |
|---|---|
| Country | India |
| Broadcast area | India |
| Headquarters | Chennai, Tamil Nadu, India |
| Programming | |
| Language(s) | Tamil |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Ownership | |
| Owner | Disney Star |
| Key people |
|
| Sister channels | Disney Star Channels |
| History | |
| Launched | 24 November 1994 |
| Former names |
|
| Links | |
| Website | Star Vijay on Disney+ Hotstar |
| Availability | |
| Streaming media | |
| Disney+ Hotstar | India |
History
The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).[1][2] United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.[3] The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million.[4][5] In 2001, Star India took over the channel and rebranded it as Star Vijay.[6] Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.[7] In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.[6][8]
This channel, along with Star One, was launched in Hong Kong in 2007.[9]
The High-Definition feed, Star Vijay HD, was launched on 29 May 2016.[10]
On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel with a tagline "Dhool Cinema Dhinam Dhinam".[11]
On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India with a tagline "Edhilum Pudhumai Tamizhin Perumai". Now the channel is owned by Disney Star Asianet (previously known as Asianet Star communications), a subsidiary of Disney Star that has control over the Malayalam, Kannada and Tamil language channels of the company.
On 4 October 2020, it launched a music channel named Star Vijay Music.[12][13]
On 10 October 2022, Star Vijay Music was rebranded it as a youth oriented entertainment television channel named Star Vijay Takkar.
On October 23, 2022, Star Vijay modified their on-air graphics and introduced the new tagline "Maarum Pudhumai Maaradha Perumai". Star Pravah got a redesign in late December 2019, and the new graphics package is focused on Tamil culture and heritage against a vivid yellow backdrop. It was revamped during BigBoss which was coinciding with Diwali.
Programming
Sister channels
Star Vijay Super
Star Vijay Super is an Indian Tamil language movie pay television channel owned by The Walt Disney Company India. which is owned by The Walt Disney Company.
Star Vijay Takkar
Star Vijay Takkar is an Indian Tamil youth oriented entertainment pay television channel owned by The Walt Disney Company India, which is wholly owned by The Walt Disney Company. that was launched on 10 October 2022 replacing former channel Star Vijay Music.
Star Vijay Music
Star Vijay Music was a 24×7 Indian Tamil language music pay television channel owned by The Walt Disney Company India. the Indian branch of The Walt Disney Company. that was launched on 4 October 2020 during the grand launch of Bigg Boss season 4 by Kamal Haasan. The channel was replaced and rebranded as Star Vijay Takkar from 10 October 2022 onwards.[14]
Reception
When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.[15] A revamp in 2017 brought with it a new logo and launched Bigg Boss Tamil Season 1, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.[16]
In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.[17] In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.[18]
References
- "From Booze To News". Outlook India.
- "Why UTV bought Vijay TV". Indian Television.
- G. C. SHEKHAR (15 February 1996). "New satellite channels exploit public fixation in Tamil Nadu". India Today.
- "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.
- "Vijay TV relaunch date fixed". Indian Television.
- "Star India buys out UTV's stake in Vijay TV". The Economic Times.
- "Star restructuring Vijay TV – Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
- "UTV sells Vijay TV pie to Star". Rediff.
- "STAR launches Star One and Vijay in Hong Kong". Live Mint. 16 March 2007.
- "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
- "Vijay Super to be revamped as Tamil movie channel". Television Post.
- "Broadcasters see value in new channel launches despite covid". Live Mint. 23 October 2020.
- "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.
- Editorial (6 October 2020). "Star Vijay launches Tamil Music Channel "Vijay Music" on 4th October". MediaNews4U. Retrieved 25 September 2022.
- "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard India. 29 July 2002.
- Kandavel, Sangeetha; Vijayakumar, Sanjay (9 August 2017). "Vijay TV gets a 'Bigg' viewership bump". The Hindu.
- "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.
- "WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020". Broadcast Audience Research Council. Archived from the original on 31 December 2020.