Utsav Bharat
Utsav Bharat (formerly known as Star Bharat UK) is a European Hindi pay television channel owned by The Walt Disney Company India subsidiary of The Walt Disney Company.[1]
 | |
| Country | United Kingdom |
|---|---|
| Broadcast area | Europe |
| Network | Disney Star |
| Headquarters | Southall, London |
| Programming | |
| Language(s) | Audio: Hindi Subtitles: English |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Ownership | |
| Owner | The Walt Disney Company India |
| Sister channels | Utsav Plus Utsav Gold |
| History | |
| Launched | 22 January 2021 |
| Replaced | Star Bharat |
| Availability | |
| Streaming media | |
| Hotstar | hotstar.com |
History
In November 2006, Star One, along with Star Gold, launched in the UK on Sky.
Star One was rebranded as Star Life OK on May 2012. It was then rebranded again on 28 August 2017 as Star Bharat.[2]
On 30 December 2020, Disney announced that the ‘Star’ branding would be replaced with ‘Utsav’ in 2021, as the Star branding was moved to STAR on Disney+.[3]
Utsav Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the scripted reality show Swayamvar - Mika Di Vohti. The new slogan was Dil Deke Dekho Zara (Give Your Heart and See).[4]
The Channel had a revamp on the 26 September 2023.
Programming
The channel line-up consists of family dramas, crime, romantic and television films. It also broadcast shows which are exclusive to Utsav Bharat viewers, Hindi Bollywood movies and movies dubbed in Hindi.
The channel along with Utsav Plus launched a programming block Star Zaika.[5]
‘Star Zaika’ consists of cooking shows which are aired during different times of the day on both Utsav Plus and Utsav Bharat.
The Channel had a revamp once again on the 26 September 2023.
| Premiere | Show |
|---|---|
| 26 September 2023 | Savdhaan India: Criminal Decoded[6] |
| May I Come In Madam? 2 | |
| Saubhagyavati Bhava: * Niyam Aur Shartein Laagu | |
Reality Show
| Year | Show |
|---|---|
Utsav Bharat exclusives
| Year | Show | Notes |
|---|---|---|
| 2017-present | Savdhaan India | Rerun |
| 2022–present | Musakaan | |
| 2023-present | Chef’s Special | |
| 10 July 2023–present | Saam Daam Dand Bhed | |
| Jiji Maa | ||
| 21 August 2023-present | Na Umra Ki Seema Ho | |
| 2023-present | Mummy Ka Magic | |
| Kullfi Kumarr Bajewala | Re- Run | |
References
- "Star India launches new channel, STAR BHARAT - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 15 November 2019.
- "Life Ok rebranded as Star Bharat, may start from 15 August". Indian Television.
- Palmer, Roger (30 December 2020). "Disney Renaming Star Channels In The Netherlands | What's On Disney Plus".
- "Star Bharat unveils new brand identity- 'Dil Deke Dekho Zara'". Adgully. 26 July 2022. Retrieved 2 August 2022.
- Baddhan, Raj (11 April 2018). "Star TV UK to launch food strand 'Star Zaika'".
- Star Bharat [@starbharat] (30 August 2023). "Insaan aur haivaan mein farq hai sirf ek soch ka. Aur is baar hum suljhaayenge aisi hi soch ke dhaage, taaki aap rahein jurm se ek qadam aage" [The difference between humans and Beasts is only in thought. And this time we will solve such threads of thinking, so that you can stay one step ahead of crime.] – via Instagram.