Merisant

Merisant is an American manufacturer of zero/low-calorie sugar substitutes. It is a wholly owned subsidiary of MacAndrews & Forbes and is headquartered in Chicago, Illinois. Merisant markets brands in over 90 countries including Equal and Canderel, as well as natural sweeteners PureVia and Whole Earth featuring stevia and monkfruit extract. In 2021, Merisant was ranked 12th on the Top 50 Global Sweetener Companies list by FoodTalks.[1]

Merisant
TypeSubsidiary
IndustrySugar substitutes
Headquarters
Chicago, Illinois
Area served
Worldwide
Key people
Albert Manzone
ProductsEqual
Canderel
PureVia
ParentMacAndrews & Forbes
DivisionsWhole Earth Sweetener Company
Websitewww.merisant.com

The company was formed from Monsanto Company's tabletop sweetener business, which was acquired by a group of investors in 2000. It was acquired by MacAndrews & Forbes in 2014.[2][3]

In April 2014, Merisant made a distribution pact with Piramal Enterprises to distribute Equal in India.[4]

In January 2019, Merisant launched Sugarly Sweet range of sweeteners exclusively for Amazon as part of the Amazon Accelerator Program, bringing a new brand from development to launch in just 90 days.[5]

In June 2020, Whole Earth Brands acquired Merisant from Flavor Holdings.[6]

References
  1. Huang, Lemon (2021-04-12). "2021年全球甜味剂企业50强". FoodTalks (in Chinese). Retrieved 2022-01-26.
  2. "USA: Flavors Holdings Inc. acquires Merisant". Gama. 2014-10-13. Retrieved 2020-04-14.
  3. Inc, MacAndrews & Forbes Holdings (October 3, 2014). "Flavors Holdings Inc. Acquires Merisant Company". PR Newswire. Retrieved 2022-01-11. {{cite news}}: |last= has generic name (help)
  4. "Piramal inks sales and distribution pact with Merisant India". The Economic Times. April 8, 2014. Retrieved 2022-01-11.
  5. Inc, Merisant US (Jan 28, 2019). "Equal® Fuels Innovation with Launch of New Sweetener Brand on Amazon®". PR Newswire. Retrieved 2022-01-11. {{cite news}}: |last= has generic name (help)
  6. "Newly-formed Whole Earth Brands acquires Merisant and Mafco". FoodBev. June 26, 2020. Retrieved January 11, 2022.


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