Miami Ad School

Miami Ad School is a private for-profit portfolio school headquartered in Miami, Florida. The school was founded by Ron and Pippa Seichrist in 1993 in Miami Beach.[1] It has locations in four U.S. cities and affiliate schools in eight other countries.[2]

Miami Ad School
Front of the main building of Miami Ad School in Miami, FL featuring work from international street artists.
TypePrivate for-profit portfolio school
FoundersRon Seichrist, Pippa Seichrist
Location
Miami
,
Florida
,
United States

25°46′49″N 80°08′26″W
Websitewww.miamiadschool.com

Foundation and programs

Miami Ad School was founded in 1993 by Ron Seichrist, a former creative director,[1] and his wife, Pippa, also a former creative director.[3] Miami Ad School's four US locations are accredited by the Council on Occupational Education, having initially been a candidate for accreditation in 1994, and received accreditation in 1995.[4] It has since been described as among "the most prestigious institutions of higher education" in the field of design.[5]

Among its programs, the school offers three-month Boot Camps for Strategic Planning and Social Media.[6] According to industry journal Adweek: "The facility operates in many ways like a traditional agency, in that students direct spots, write advertising copy, and learn to manage budgets."[1] In May 2012, the school also launched its professional training workshops to provide instruction on recent trends for advertising industry professionals. The program was launched in Brooklyn, New York.[7]

Notable campaigns
Classroom with walls of bluejeans.

In 2013, Miami Ad School students in the school's San Francisco campus created an ad campaign for The Trevor Project, highlighting the danger of the bullying of LGBT youth leading to suicide.[8][9] Also in 2013, Miami Ad School students in New York developed "a fictional promotion for the New York Public Library that would leverage public transportation," allowing commuters to temporarily download excerpts from best-selling books. The proposal drew some interest from local libraries, and a similar promotion was eventually launched in train stations in Philadelphia.[10] In a similar campaign in 2014, "Miami Ad School students teamed up with Pandora to create the "Underground Stations" campaign highlighting subway musicians."[11]

In 2011, students developed a marketing campaign for a Russian vodka brand involving a virtual "Russian roulette," where four participants would provide their Facebook login details, with the "loser" having his Facebook account permanently deleted, and the "winners" being entered in a sweepstakes to win a trip to Russia.[12][13]

In 2007, the school advertised its own programs by creating a magazine ad containing perforated trading cards representing famous advertising industry people,[14] and in 2010 it did so by creating its own bottled water brand, named "Smudge Slobber" after the founder's dog.[15]

Locations

United States

International

References
  1. Adweek, Volume 41, Issues 27-35, page 144, 2000.
  2. Huber William Hurt, Harriett-Jeanne Hurt, Christian E. Burckel, The College Blue Book - Volume 4, 2004.
  3. Adweek, Volume 39, Issues 36-43, page 292, 1998.
  4. Council on Occupational Education Membership Directory Archived 2013-09-21 at the Wayback Machine.
  5. Waltraud Gerda Lassner, Management Consulting at Faculties of Design - Opportunities and Limitations, 2006, page 31.
  6. Brett Robbs, Deborah Morrison, Idea Industry: How to Crack the Advertising Career Code, page 65, 2008.
  7. Chris Campaner, "Miami Ad School Launches Workshop for Professionals Archived 2014-03-28 at the Wayback Machine", April 24th, 2012, Adbuzz. Through partnerships with Florida International University and Furman University, students in the dual-enrollment programs can receive a Master's Degree granted by the university.
  8. Jennifer Faull, The Miami Ad School creates haunting ads for The Trevor Project, highlighting LGBT suicide, The Drum: Modern Marketing & Media. July 29, 2013.
  9. Sarah Karlan, Powerful Ad Campaign Aimed At Suicide Prevention Remind Us That “Words Can Kill”, BuzzFeed LGBT. July 29, 2013.
  10. Sheli McHugh, Kristen Yarmey, Near Field Communication: Recent Developments and Library Implications, 2014, page 29.
  11. Erik Oster, "Friday Odds and Ends Archived 2014-09-27 at the Wayback Machine", September 26, 2014, Mediabistro.
  12. Joeri Van Den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y, 2013, page 27.
  13. Allan J. Kimmel, Psychological Foundations of Marketing, 2012, page 77.
  14. Margo Berman, Street-Smart Advertising: How to Win the Battle of the Buzz, 2010, pages 205-206.
  15. Margo Berman, The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy, 2012, Chapter 8.
  16. Miami Ad School (2018). "Explore our locations". Retrieved December 30, 2018.
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