Mid Valley Shopping Centre

Mid Valley Shopping Centre is a regional shopping centre in Morwell, Victoria, Australia. It is the largest shopping centre in Gippsland.[1] The centre commenced trading on 7 September 1982 (after an opening ceremony the previous day), and has since been redeveloped between the late 1990s and mid-2000s. The centre has 67 stores, including a discount department store and two supermarkets, as well as a cinema complex and hardware Store (Bunnings Warehouse)

Mid Valley Shopping Centre
LocationMorwell, Victoria, Australia
Coordinates38°14′12″S 146°25′46″E
Opening date6 September 1982 (1982-09-06)
(official opening ceremony, trading commenced next day)
OwnerJuIlliard Group of Companies
No. of stores and services67
No. of anchor tenants9
Total retail floor area38,400 m2 (413,000 sq ft)
No. of floors1
Parking1,500
Websitewww.midvalleyshoppingcentre.com.au

Opening

Mid Valley was opened in 1982 on a site between the Princes Highway and the main Gippsland railway in Morwell's east. Mid Valley's opening in effect split the retail centre of Morwell in two. Target and Safeway each operated large stores in the CBD and Mid Valley for several years, with both closing their CBD stores in the late 1980s/early 1990s.

At the time of opening the centre housed four majors: Woolworths, Target, Venture, and McEwans.[2]

Of the original tenants Woolworths, Tattslotto, Just Jeans, Katies, Sussan, and West Mall Newsagency (renamed Card Alley) now remain.

Expansions

An extension was proposed in 2011 to allow for a further 15 tenants.[3] This could be built on the car park on the west side of the bus terminal.

Major Stores

Former major stores:

  • Target - Opened 1982, closed June 2018 [4]
  • Coles- Opened 2003, closed 2018
  • Dimmeys[5] - Originally opened 1997, closed 2002; reopened 2018, closed 2022
  • McEwans - Opened 1982, replaced by Bunnings Warehouse in 1997
  • Venture - Opened 1982, closed mid-1990s
  • Fosseys - Opened mid-1990s, closed 2001
  • Brashs - Opened 1982, closed 1998

References
  1. "Mid Valley Shopping Centre: The Heart of Gippsland". Archived from the original on 3 September 2011. Retrieved 30 September 2011.
  2. Mid Valley Opening - special liftout, LaTrobe Valley Express, 2 September 1982
  3. "Retail Projects 2011 | IR News | Inside Retail". Archived from the original on 7 December 2011. Retrieved 30 September 2011.
  4. "Target to close Morwell store | Latrobe Valley Express". www.latrobevalleyexpress.com.au. Archived from the original on 1 March 2018.
  5. "Mid Valley Shopping Centre". www.facebook.com. Retrieved 6 September 2018.
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