Mofibo

Mofibo is a subscription based e-book and audiobook platform, making titles available for its readers for a monthly fee. Mofibo is currently the largest distributor and reading platform for e-books in Denmark, and growing rapidly in Sweden.[1]

Mofibo
Type of site
Book platform
Available inDanish, English, Swedish
FoundedCopenhagen, Denmark
Key peoplePer Dahlberg and Louise Hansen
URLmofibo.com
Registrationrequired
Launched2013

The technology of Mofibo enables users to browse and discover new books on their own, or get recommendations from Mofibo's editors. All choices are recorded, consequently enabling the platform to recommend books to the reader, based on reading habits and tastes.

History

Mofibo was founded in Denmark in 2013 by serial entrepreneur Morten Strunge.[2] In 2014, Mofibo partnered with a number of ITC-providers, among them TDC A/S, in offering e-books to their clients. This boosted Mofibo's client base with app. 10.000 new prospective readers over night.[3] The establishment of Mofibo has caused a budding revolution in the publishing industry, sparking debate about "subscription reading",[4] and causing the largest publishing houses to invest further in availing its full book portfolio as e-books.[5] During 2014, the Mofibo platform was expanded to cater for the Swedish book market as well as the Danish. The company is planning to expand its offerings to further markets in 2016.

Book offerings

The platform currently includes book titles in Danish, Swedish, Arabic and English, both in writing and audio. Book titles from a vast array of publishing houses, among them Gyldendal, Norstedts,[6] HarperCollins, Lindhardt og Ringhof,[7] Simon & Schuster[8][9] are currently offered in the platform.[10]

References
  1. "The man from Mofibo". thebookseller.com.
  2. "Ung millionær vil skabe litterær Spotify". politiken.dk.
  3. "Mofibo viser vejen for salg af e-bøger". politiken.dk.
  4. "Do you subscribe to subscriptions?". thebookseller.com.
  5. "L&R præsenterer superregnskab". Bogmarkedet.
  6. "Mofibo skriver avtal med Norstedts | Svensk Bokhandel". Retrieved 2015-04-23.
  7. "Lindhardt og Ringhof leverer indhold til streamingtjenesten Mofibo". www.egmont.com. Retrieved 2015-04-23.
  8. "Simon & Schuster Distributes Through Danish Ebook Subscription Service MofiboDigital Book World | Digital Book World". www.digitalbookworld.com. Retrieved 2015-04-23.
  9. Hoffelder, Nate. "Simon & Schuster Signs Deal With Mofibo, But Not Kindle Unlimited". Retrieved 2015-04-23.
  10. "Mofibo". OnlineStreaming.dk.
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