Mojiva

Mojiva launched in May 2008.[1] The company was founded by Krish Arvapally, Dan Goikhman, and Miles Spencer. Dave Gwozdz, also a founding member of the ad network DoubleClick, was Mojiva's CEO from Aug 2008 - Dec 2013.[4][9] In 2011, Mojiva created the “Mobile Creative Alliance”, a loose partnership of media companies that held nationwide presentations to spread the word about mobile advertising.[10] Mojiva's company headquarters are in New York City.[4] Branch offices are located in San Francisco, Los Angeles, Seattle, Detroit, Chicago and London.[1][4] The company claims to represent 8,000 digital publishers and app developers.[2][5][11] Mojiva Tab was anticipated to reach 40 million tablet devices.[4] As of late 2012, Mojiva had raised a total of $42.3 million in funding from a variety of sources.[8] A funding round in July 2011 raised $25 million, while another round in late 2012 raised an additional $7 million.[4][8]

Mojiva's ad network served both banner advertisements and interstitial (full screen).[12] Analysts expect healthy growth of the mobile ad marketplace, with rich media mobile advertising to rise by 365% between 2012 and 2016.[2]

Mojiva was renamed Mocean Mobile in January 2014.[13] Mocean Mobile was acquired by Pubmatic in May 2014.[14]

Prior to the 2012 US presidential election, Mojiva conducted an informal study of smartphone users' political orientations.[6] The results of the study were made public on Mashable as an infographic.[6] In another study published on Mashable, Mojiva learned the smartphone users were more likely to text than phone family and friends on New Year's Eve.[7]

• Official Website