Pubmatic

PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry.[1][2] PubMatic's sell-side,[3] real-time programmatic ad transaction advertising software[4] puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems,[5] while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world.[6]

PubMatic, Inc.
TypePublic
Nasdaq: PUBM
IndustryOnline Advertising
Founded2006 (2006)
Founder
    • Amar Goel
    • Anand Das
    • Mukul Kumar
    • Rajeev Goel
Headquarters
Redwood City, California
Key people
    • Amar Goel, Chairman
    • Cathie Black, Director
    • Rajeev Goel, CEO
Websitewww.pubmatic.com

History

PubMatic was founded in 2006 by brothers Rajeev Goel and Amar Goel, Anand Das and Mukul Kumar.[7] PubMatic software was developed in Pune, India.

In 2011 the company hired Steve Pantelick as CFO,[8] and in 2012 PubMatic raised $45 million from investors.[9]

In 2014 PubMatic acquired mobile ad server Mocean Mobile, formerly knows as Mojiva, for $15.5 million.[10]

In 2015, PubMatic opened an office in Latin America.[11]

By 2016, the firm was operating by storing most of its data on OpenStack private cloud servers.[12]

In January 2020, PubMatic launched an Identity Hub integrating identity partner IDs, including IAB DigiTrust, The Trade Desk Unified ID (UID 2.0), ID5, and LiveIntent.[3]

In February 2020, PubMatic released the OpenWrap SDK to enhance header bidding options for mobile publishers.[13]

In November 2020, PubMatic filed for an IPO in Nasdaq.[14] The company launched its IPO on 9 December 2020. Its clients in 2020 included Verizon, News Corp, Electronic Arts, and Zynga, with Verizon comprising about a quarter of Pubmatic's revenue during the previous year.[4]

Activities

PubMatic, for a fee, participates in online auctions to help advertisers buy and publishers sell media and advertising spots between various advertising companies.[15][16] The company also produces quarterly reports about advertising prices.[17][18][19]

References
  1. Demos, Telis (8 February 2014). "Ad Platform PubMatic Working on IPO". Wall Street Journal.
  2. Jesus Mena (2 May 2012). Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5). CRC Press. pp. 269–. ISBN 978-1-4398-8191-0.
  3. "20 experts who are working on big solutions for advertisers as ad targeting as we know it goes away". Business Insider
  4. "PubMatic, a 14-year-old ad tech company, pops nearly 50% on IPO". CNBC
  5. "PubMatic helps online publishers make money". ZDNet. Tom Foremski | October 22, 2009
  6. "Ad tech firms Turn and Pubmatic retrench staff". Mumbrella, Greg Armshaw, December 2015.
  7. "Compressing time, revolutionising advertising". Business Standard. Indira Kannan June 23, 2014
  8. "Amid Whispers Of A $300 Million Buyout Offer, PubMatic Hires An IPO-Ready CFO". Business Insider, Nicholas Carlson. Nov. 15, 2011
  9. "PubMatic Raises $45 Million With IPO, Acquisitions in Mind". Adweek, By Tim Peterson. June 6, 2012
  10. Kantrowitz, Alex (May 19, 2014). "PubMatic Acquires Mobile Ad Server Mocean Mobile". adage.com.
  11. "Hispanic Agency LatinOn Taps Adaptive For Programmatic Selling". MediaPost, by Tyler Loechner September 2, 2015
  12. "Pubmatic swaps AWS for OpenStack after public cloud hidden-cost horror show". ComputerWorld UK, Tamlin Magee April 28, 2016
  13. "PubMatic Releases OpenWrap SDK to Enhance Header Bidding Options for Mobile Publishers". Globe Newswire
  14. "PubMatic: Strong Fundamentals but a Lofty Price". Nasdaq
  15. Cheredar, Tom (8 February 2014). "Ad tech startup PubMatic reportedly preparing an IPO valued at $1B". venture beat.
  16. Matthew P. McAllister; Emily West (2013). The Routledge Companion to Advertising and Promotional Culture. Routledge. pp. 105–. ISBN 978-0-415-88801-1.
  17. Shannon Belew; Joel Elad (16 March 2009). Starting an Online Business All-in-One Desk Reference For Dummies. John Wiley & Sons. pp. 259–. ISBN 978-0-470-48370-1.
  18. Jason R. Detrani (19 April 2016). Journalism: Theory and Practice. CRC Press. pp. 285–. ISBN 978-1-4665-6190-8.
  19. "Publishers are finally getting the hang of mobile ads, close the gap with desktop". Digiday, Garett Sloane October 15, 2015.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.