Mottai Night Land

"Mottai Night Land" (もったいないとらんど, Mottai Naito Rando, "Wasteful Night Land") is the seventh physical single by J-pop artist Kyary Pamyu Pamyu, released on November 6, 2013, in both regular and limited editions. The song is used for the Japanese Cellphone company au's "Smart Value" commercials, in which she is featured as a guest star. The B-Side "Sungoi Aura" is used for Sunstar's "Ora 2" Toothpaste commercials.

"Mottai Night Land"
Regular Edition cover
Single by Kyary Pamyu Pamyu
from the album Pika Pika Fantajin
B-side"Sungoi Aura"
ReleasedNovember 6, 2013
Recorded2013
GenreBubblegum pop, J-Pop
Length4:01
LabelUnborde
Songwriter(s)Yasutaka Nakata
Producer(s)Yasutaka Nakata
Kyary Pamyu Pamyu singles chronology
"Invader Invader"
(2013)		 "Mottai Night Land"
(2013)		 "Yume No Hajima-Ring Ring"
(2014)
Music video
"Mottai Night Land" on YouTube

The single's title is a mixture of the Japanese word mottainai, usually meaning wasteful but precious here, and the phrase Night Land.[1] The music video was released on 23 October 2013.

Development

The song was first used on the latest au commercial aired in October, featuring Kyary dancing with the Mottainai Ghosts. Composer and Producer Yasutaka Nakata of Capsule stated that the song is made for the commercial itself, on which the song is full of dreams and wishes.[2]

Both covers for the single will reflect the name and theme on which it is based. The regular edition will be themed with "Wasteful Fantasy", depicting Kyary transforming into an animal while surrounded with fruits and vegetables. The limited edition version will have an "Incredible Fantasy" theme, which has Kyary wearing a wig with apple and orange skins, showing off its "Mottainai" nature.[3]

Track listing

All tracks are written by Yasutaka Nakata

CD
No.TitleLength
1."Mottai Night Land" (もったいないとらんど Mottai Naito Rando; lit. "Wasteful Night Land")4:01
2."Sungoi Aura" (すんごいオーラ Sungoi Ōra; lit. "Awesome Aura")2:56
3."Ninja Re Bang Bang" (extended mix)5:43
4."Mottai Night Land" (instrumental)4:01
5."Sungoi Aura" (instrumental)2:56
Total length:19:37
DVD
No.TitleLength
1."もったいないとらんど ふりつけビデオ by きゃりーダンサー" (Mottai Night Land dance video by kyary dancers) 

Reception

The music video was highly praised by critics. Oyster wrote about the video, "Probably just cease whatever you're doing now, and watch this, for the simple fact that it's superior."[4] The Fader wrote of the video, "“Mottai Night Land” is a tour de force, featuring a catchy hook, a dance with the moon, an anime segment and oiled-up bikini dancers."[5] Spin write, "... it's a thing to behold. The ever-kawaii singer dances with a moon man, eats a muffin man's head, and snoozes with a bubble coming out of her face in a brightly colored, constantly eye-popping clip... The overall effect is something like the difference between someone telling you their crazy dream and actually inviting you into it."[6] The music video's visual design is also heavily influenced by Tim Burton's The Nightmare Before Christmas.[7]

Personnel

Credits adapted from liner notes.[8]

  • Steve Nakamura – art director, designer
  • Shinji Konishi – hair, make-up
  • Takeshi Hanzawa – photographer
  • Kumiko Iijima – stylist

References
  1. "Kyary Pamyu Pamyu To Release 7th Single "Mottai Night Land"". Jpopasia.com. 2013-10-03. Retrieved 2013-10-20.
  2. "Artworks for KyaryPamyuPamyu's New Song "Mottai Night Land" Revealed! | Japanese kawaii idol music culture news". Tokyo Girls Update. Retrieved 2013-10-20.
  3. ' + post.name + ' @' + post.screen_name + '. "ナタリー - きゃりー新作「もったいないとらんど」アートワーク解禁". Natalie.mu. Retrieved 2013-10-20.
  4. "Watch: J-Pop Princess Kyary Pamyu Pamyu's New Video". Oystermag.com. 2013-10-23. Archived from the original on 2013-10-27. Retrieved 2013-10-23.
  5. "Video: Kyary Pamyu Pamyu, "Mottai Night Land"". The Fader. 2013-10-23. Retrieved 2013-10-23.
  6. "Watch Kyary Pamyu Pamyu's Dream-Like 'Mottai Night Land' Video". Spin. 2013-10-24. Retrieved 2013-11-06.
  7. "Mottai Night Land Dance Lesson by Kyary Pamyu Pamyu". YouTube. 2013-11-06. Retrieved 2013-11-25.
  8. Mottai Night Land (CD). Kyary Pamyu Pamyu. Warner Music Japan. 2013.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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