NBC Kids

NBC Kids was a short-lived American Saturday morning children's television programming block that aired on NBC from July 7, 2012 to September 25, 2016. Telemundo also aired a version of the block under the "MiTelemundo" title, which featured a separate lineup of Spanish-dubbed programs until December 31, 2017. NBC Kids, which replaced the Qubo block (as a result of NBCUniversal dropping out of the joint venture, which also included Ion Media Networks), was programmed by the other Sprout preschool cable network, as they were both targeted at children ages 2 to 6.[1]

NBC Kids
Network
LaunchedJuly 7, 2012 (2012-07-07)
ClosedSeptember 25, 2016 (2016-09-25) (NBC)
December 31, 2017 (2017-12-31) (Telemundo)
Country of originUnited States
OwnerNBCUniversal
FormatSaturday morning pre-school block
Running time3 hours
Official websiteOfficial website (Archive link)

The three-hour block featured educational entertainment series for younger children, which met programming requirements defined by the Federal Communications Commission's Children's Television Act.[2][3]

The block concluded on September 25, 2016 on NBC (December 31, 2017 on Telemundo), and was replaced the following week with a live-action E/I block from Litton Entertainment named The More You Know. This marked the end of traditional Saturday morning children's programming on broadcast television until KidsClick followed up in July 2017.

History

On March 28, 2012, NBC announced that the three-hour children's programming time period allocated by the network on Saturday mornings would be taken over by Sprout (which had become a sister television property to NBC following parent company NBCUniversal's 2010 majority purchase by Comcast; NBC later took full ownership of the network, whose owners previously included Sesame Workshop and HIT Entertainment) and launch a new Saturday morning block called NBC Kids, which was aimed at preschoolers and grade school-aged children ages 2 to 6.[4][5] Sprout also produced a Spanish-language sister block for Telemundo known as MiTelemundo.[6]

NBC Kids debuted on July 7, 2012, one week after the Qubo block ended its run on both NBC and Telemundo on June 30 (leaving Ion Television as the only network to retain a Qubo-branded children's block, as Ion Media Networks was now sole owner of the Qubo properties including the flagship Qubo Channel television service).[7]

Cancellation

On February 24, 2016 and March 1, 2017, NBCUniversal announced that NBC Kids would be discontinued and replaced on October 8, 2016 on NBC (January 6, 2018 on Telemundo) by The More You Know, a block produced by Litton Entertainment that would feature live-action documentary and lifestyle programs aimed at pre-teens and teenagers. The move came as part of a shift by broadcast television networks towards using their Saturday morning lineup solely to comply with the educational programming requirements mandated by the Federal Communications Commission (FCC), along with the cultural shift towards cable and online video on demand viewing of children's and animated programming. NBC Kids aired for the final time on September 25, 2016 on NBC (December 31, 2017 on Telemundo). MiTelemundo continued with its prior format until January 6, 2018, when Telemundo relaunched MiTelemundo with Spanish-language dubs of The More You Know's programming.[8][9]

Programming
Original programming
Title Premiere date End date Source(s)
Noodle and Doodle July 7, 2012 September 25, 2016
The Chica Show February 2, 2013
Astroblast! October 4, 2014 July 10, 2016
Ruff-Ruff, Tweet and Dave July 4, 2015 September 25, 2016
Nina's World January 2, 2016
Floogals February 6, 2016
Terrific Trucks July 16, 2016
Acquired programming
Title End date Premiere date Source(s)
Pajanimals January 26, 2014 July 7, 2012
Poppy Cat September 26, 2015
Justin Time September 27, 2014
LazyTown March 27, 2016
The Wiggles February 2, 2013
Tree Fu Tom January 2, 2016 June 8, 2013
Make Way for Noddy March 29, 2014 October 12, 2013
Zou September 27, 2014 April 5, 2014
Earth to Luna! January 30, 2016 April 4, 2015
Clangers March 26, 2016 October 3, 2015

See also

References
  1. Nellie Andreeva (March 28, 2012). "NBC Launches Preschool Saturday Block Programmed By Sprout". Deadline Hollywood. Retrieved March 29, 2012.
  2. "FCC Form 398 "KidVid" Children's Television Programming Report, 2nd Quarter of 2013 for WTVA, Tupelo, Mississippi" (PDF). WTVA. WTVA, Inc. July 2, 2013. Retrieved September 7, 2013.
  3. "NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7". MarketWatch. March 28, 2012. Retrieved March 29, 2012.
  4. Jon Weisman (March 28, 2012). "NBC to launch Saturday kids block". Variety. Penske Media Corporation. Retrieved March 27, 2015.
  5. Lindsay Rubino (March 28, 2012). "NBC, With Assist From Sprout, to Launch Saturday Morning Preschool Block". Multichannel News. Retrieved March 27, 2015.
  6. "Telemundo anuncia nuevo bloque infantil "Mi Telemundo!"". Primera Hora. GFR Media LLC. October 24, 2012. Retrieved November 8, 2015.
  7. "NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7". MarketWatch. March 28, 2012. Retrieved March 27, 2015.
  8. Desk, TV News. "Telemundo Kicks Off 2018 with New 'Mi Telemundo' Programming Block". Retrieved 2018-02-17.
  9. "Litton Entertainment & Telemundo Kick Off 2018 with the new "Mi Telemundo" Kids Programming Block Premiering Jan. 6". Litton Entertainment. Retrieved 2018-02-17.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.