NJPW Strong

On November 24, 2014, AXS TV announced that it had acquired a thirteen-episode series featuring matches from New Japan Pro Wrestling under the AXS TV Fights banner. The series was an English-language adaptation of NJPW's own television series, NJPW World Pro Wrestling, produced by TV Asahi. The series premiered on January 16, 2015, airing on Friday evenings.[4] This was the first time NJPW had been aired on an American television network since its formation in 1972.[5] NJPW content would continue to air on AXS until December 2019.[6][7] Prior to this, on October 21, NJPW announced the formation of an American subsidiary called "New Japan Pro-Wrestling of America".[8]

On July 31, 2020, NJPW announced a new weekly series titled NJPW Strong, with its initial episodes to feature matches from the inaugural New Japan Cup USA tournament. As part of NJPW's expansion into the United States, the series would be produced by NJPW of America.[9]

The premiere episode of Strong aired on August 7, 2020, broadcast live from NJPW's training dojo in Los Angeles, and streaming on NJPW's service NJPW World.[10] The event was held with no spectators due to the COVID-19 pandemic.[11] On August 19, NJPW announced that Strong would be streaming on FITE TV in conjunction with NJPW World.[12]

On January 6, 2023, Hiroshi Tanahashi announced on his blog that the January Strong tapings would be the last, and that "overseas tournaments" would be held in a different format in the future.[13] On January 30, NJPW announced that all of the promotion's future American events would be branded under the NJPW Strong name and be available for purchase via pay-per-view (PPV) providers. Beginning with Battle in the Valley on February 18, the NJPW PPVs began airing as NJPW Strong Live, with Strong ceasing to be its own show with exclusive content. These PPV events will later air on NJPW World in hour-long installments as an on demand program.[14]