New Zealand First

Winston Peters founded the party in 1993

In June 1992, National Party Member of Parliament for Tauranga, Winston Peters, was told that he would not be allowed to run under National's banner in the 1993 election.[21][22] A former Minister of Māori Affairs, Peters had previously been dismissed from the Cabinet in 1991, after he publicly criticised National Party economic policy.[21]

On 19 March 1993, Peters resigned from the then governing National Party.[21][23] He resigned from Parliament, triggering a by-election in his electorate on 17 April 1993 in which he stood as an independent, winning with 90.8% of votes due to neither the Labour Party nor the National Party running a candidate.[24] On 18 July 1993, shortly before the writs were issued for that year's general election, Peters formed New Zealand First as a political grouping.[25][26] At the time of its formation, New Zealand First's policy platform was broadly conservative—Peters claimed to be reviving National policies from which the Bolger government had departed.[25]

Original party logo (1993–2017)

In the April 1993 special by-election, Tauranga voters re-elected Peters as an independent. At the general election six months later, New Zealand First received 8.4% of the total vote.[27] Peters easily retained Tauranga, and Tau Henare, another New Zealand First candidate, won the Northern Māori seat, giving the party a total of two MPs. This did much to counter the perception of New Zealand First as merely a personality-driven vehicle for Peters.

With the switch to the mixed-member proportional (MMP) electoral system for the 1996 election, smaller parties could gain a share of seats proportional to their share of the vote. Before the election, New Zealand First was polling unprecedentedly highly due to the popularity of its leader, Winston Peters. At its peak, New Zealand First was polling at 29% support on 16 May 1996.[28]

This enabled New Zealand First to win 13% of the vote and 17 seats, including all five Māori electorates. New Zealand First's five Māori MPs—Tau Henare (the party's deputy leader), Tuku Morgan, Rana Waitai, Tu Wyllie and Tuariki Delamere—became known as the "Tight Five".[29]

The election result put New Zealand First in a powerful position just three years after its formation. Neither of the two traditional major parties (National and Labour) had enough seats to govern alone, and only New Zealand First had enough seats to become a realistic coalition partner for either. This placed the relatively new party in a position where it was the kingmaker, a position which allowed the party to effectively choose the next Prime Minister of New Zealand.

New Zealand First entered into negotiations with both major parties. Before the election, most people (including many New Zealand First voters) had expected Peters to enter into coalition with Labour. In fact, he harshly attacked his former National colleagues during the campaign, and appeared to promise that he would not even consider going into coalition with them.[30]

To the surprise of the electorate and the media, which had apparently voted for New Zealand First to get rid of National, New Zealand First decided to enter a coalition with National, enabling and becoming part of the third term of the fourth National government. The most common explanation for this decision involved National's willingness to accept New Zealand First's demands (and/or Labour's refusal to do so). However, Michael Laws (a former National Party MP who served as a New Zealand First campaign manager) claims that Peters had secretly decided to go with National significantly before this time, and that he merely used negotiations with Labour to encourage more concessions from National.[31]

Whatever the case, New Zealand First exacted a high price from incumbent Prime Minister Jim Bolger in return for allowing him to stay in power. Under the terms of a detailed coalition agreement, Peters would serve as Deputy Prime Minister, and would also hold the specially created office of Treasurer (senior to the Minister of Finance). The National Party also made considerable concessions on policy. Peters was free to select the ministers from his own party, without Jim Bolger's oversight.[32]

New Zealand First had a relatively smooth coalition relationship with National at first. Despite early concerns about the ability of Winston Peters to work with Jim Bolger, who had sacked him from cabinet during his time as Minister of Māori Affairs under the same National Government in 1991,[21][22] the two did not have major problems. New Zealand First had graver concerns about the behaviour of some of its MPs, whom opponents accused of incompetence and extravagant spending. A particularly damaging scandal involved Tuku Morgan, which consisted of him allegedly spending $4000 in public funds on clothing,[33] though the Serious Fraud Office later did not find him guilty of fraud.[34]

Gradually, however, the coalition tensions became more significant than problems of party discipline. This became increasingly the case after Transport Minister Jenny Shipley gained enough support within the National Party caucus to force Jim Bolger's resignation[35] and to subsequently become New Zealand's first woman Prime Minister on 8 December 1997. The tensions between the two parties also rose as New Zealand First adopted a more aggressive approach to promoting its policies (including those that National would not implement). This new attitude probably fed off New Zealand First's poor performance in opinion polls, which (to Winston Peters) indicated that the party's success rested on its confrontational style. Many commentators believe that Peters performs better in opposition than in government.

On 14 August 1998, Jenny Shipley sacked Winston Peters from Cabinet. This occurred after an ongoing dispute about the sale of the government's stake in Wellington International Airport,[36] directly in conflict with New Zealand First's general commitment to not sell off state assets.

Winston Peters immediately dissolved the coalition with the New Zealand National Party. However, several other MPs, unwilling to follow Winston Peters out of government and wanting to continue to support a National-led government, tried to replace Winston Peters as Leader of New Zealand First with Tau Henare, the then-Deputy Leader. This caucus-room coup failed, and 5 New Zealand First MPs left the party and subsequently joined Tau Henare in forming a new party, Mauri Pacific, which was a self-proclaimed multicultural party. while 3 others established themselves as independents and all 8 departing MPs continued to support a National-led minority government. Many of these MPs had come under public scrutiny for their behaviour. Until the dissolution of Parliament in 1999, they provided the New Zealand National Party with enough support within the New Zealand House of Representatives to continue as New Zealand's Government without New Zealand First.[37]

In the 1999 election New Zealand First lost much of its support, receiving only 4% of the party vote.[38] Some voters had not forgiven Peters for forming a coalition with National after being led to believe that a vote for him would help get rid of National, and others likely changed their vote due to the instability within the party's ranks. Under New Zealand's mixed-member proportional representation system, a party must either win an electorate seat or 5% of the vote to gain representation in parliament. Peters held the Tauranga electorate by a mere 63 votes, and New Zealand First received five seats in total.[39]

By the 2002 New Zealand general election, however, the party had rebuilt much of its support. This occurred largely because of Peters' three-point campaign for sensible immigration, scrutinising Treaty costs, and reducing crime. The party won 10.38% of the vote, which was a considerable improvement on its previous performance (although not as good as its performance in 1996), and New Zealand First won thirteen seats in parliament.[40] Peters' campaign slogan "Can We Fix It? Yes We Can"[41] attracted much media attention, as the same line appears in theme music for the children's television programme Bob the Builder. Party activists stated they were unaware the chant came from a children's cartoon.[42]

It appears that New Zealand First had hoped to play in 2002 a similar role to the one it had in 1996, where it found itself able to give power to either Labour or National depending on which offered the best deal. However, National's support, under the leadership of future Prime Minister Bill English, had collapsed to its worst result in the party's history, to the extent that it could not form a government even with New Zealand First's support, depriving the party of its hoped kingmaker position. In the end, however, this proved irrelevant, as Labour refused to consider an alliance with New Zealand First in any case. Instead, Labour relied on support from the newly significant United Future.

New Zealand First gained 8 seats in Parliament after the election, earning 13 MPs in total (including 1 electorate MP): Winston Peters, Peter Brown, Brian Donnelly, Ron Mark, Doug Woolerton, Barbara Stewart, Pita Paraone, Craig McNair, Jim Peters, Dail Jones, Edwin Perry, Bill Gudgeon, and Brent Catchpole.

After the 2002 election, in light of National's decreased strength, New Zealand First attempted to gain more prominence in Opposition, frequently attacking the Labour-led Coalition government on a wide range of issues. Speculation has occurred on efforts to create a more united front linking New Zealand First, the New Zealand National Party, and ACT New Zealand, but Winston Peters has rejected this scenario, saying that the New Zealand voters will decide what alliances are necessary. Unlike the classical-liberal ACT New Zealand, which portrays itself as a natural coalition partner for the New Zealand National Party, New Zealand First welcomed the potential for a coalition government with any parliamentary political party.

For a period in early 2004 New Zealand First experienced a brief decline in the polls after Don Brash became leader of the National Party, a change which hugely revived National's fortunes after the controversial but highly popular Orewa Speech. The votes that had apparently switched to New Zealand First from National seemed to return to support Don Brash, and many commentators predicted that New Zealand First would lose a number of its seats in the next election. By 2005, however, the proportions had changed again, and as the campaign for the September 2005 election got under way, New Zealand First had again reached the 10% mark in opinion polling for the 2005 election.

Pre-election polls put New Zealand First ahead of the other minor parties. Some thought it likely that in the event of a National minority or plurality, unless ACT's fortunes dramatically improved, Don Brash would have to form a second coalition or seek a support agreement with New Zealand First to be able to form a government. Winston Peters promised to support the party that won the most seats, or at least abstain in no-confidence motions against it. However, he also said he would not support any government that included the Greens within Cabinet.

In the 2005 election, however, the smaller political parties (including New Zealand First) suffered a severe mauling. Though it remained the third-largest party in the House, New Zealand First took only 5.72% of the vote, a considerable loss from 2002, and just enough to cross the MMP proportionality quota of 5%. In addition, Peters narrowly lost his previously safe constituency seat of Tauranga by 730 votes to National's Bob Clarkson, and became a list MP.

New Zealand First lost six seats in Parliament, earning 7 MPs, all elected on the party list: Winston Peters, Peter Brown, Dail Jones, Ron Mark, Doug Woolerton, Barbara Stewart and Pita Paraone.

Following the 2005 election, New Zealand First agreed to a supply-and-confidence agreement with the New Zealand Labour Party (along with United Future) in return for policy concessions including the SuperGold card and the portfolio of Foreign Affairs outside Cabinet for Winston Peters. Peters becoming Minister of Foreign Affairs detected a change in his attitude since Peters' "Rotorua speech" on 7 September 2005 at a public address at the Rotorua Convention Centre had spoken of New Zealand First sitting on the cross-benches (and thus staying out of government) and eschewing "the baubles of office".[43]

Soon after the 2005 New Zealand general election, Winston Peters launched a legal challenge against Bob Clarkson, alleging that he had spent more than the legal limit allowed for campaign budgets during elections in New Zealand. This legal bid failed, with a majority of the judges in the case declaring that Bob Clarkson had not overspent during the campaign for the Tauranga electorate. In the 2005 election funding controversy, the Auditor-General found that all the parties in parliament except the Progressive Party had misspent parliamentary funding. New Zealand First was the only party that did not repay the misspent funding.[44]

New Zealand First achieved many policy initiatives during this term, most notably the introduction of the SuperGold card, a policy which was unpopular among many political leaders due to its high cost. The SuperGold card was targeted towards seniors, and included free off-peak travel, and discounts from thousands of New Zealand businesses. As Minister of Foreign Affairs, Minister for Racing and Associate Minister for Senior Citizens, Winston Peters secured additional funding for "New Zealand to expand its international presence" in the 2007 budget,[45] as well as in the 2008 budget additional benefits for SuperGold card holders including funding for hearing aids, investments into the Pacific Cooperation Foundation and Asia-New Zealand Foundation, additional funding for prize money in the racing industry totalling $9m, and a large funding increase for the Ministry of Foreign Affairs and Trade once again.[46]

As Minister of Foreign Affairs, Winston Peters' most notable actions included a diplomatic mission to Papua New Guinea and meeting with United States Secretary of State Condoleezza Rice.[47][48]

In the months before the 2008 general election, New Zealand First became embroiled in a dispute over donations to the party from billionaire Owen Glenn, the Vela family and Bob Jones. This resulted in an investigation into party finances by the Serious Fraud Office on the 28th of August 2008 and an investigation into Peters by the Privileges Committee.[49] On 29 August 2008 Peters stood down from his ministerial roles after significant pressure, while the investigations by the Serious Fraud Office and Privileges Committee proceeded.[50] Although the Serious Fraud Office and the police found that Peters was not guilty of any wrongdoing, the Privileges Committee decided that Peters knowingly misled Parliament by not declaring the donation,[51] and censured Winston Peters, which he called a "useless facade."[51] The whole scandal harmed New Zealand First's polling in the lead-up to the election, and is widely attributed to its defeat.[52]

During the scandal, then Leader of the Opposition John Key took the opportunity to rule out working with Winston Peters and New Zealand First, which likely contributed further to the party's defeat. As expected, Prime Minister Helen Clark did not rule out working with New Zealand First.

On election night it was clear that Winston Peters had not regained Tauranga after his last loss of the electorate in the 2005 election, and that the party had not met the 5% threshold needed for parties to be elected without an electorate seat. In what some journalists described as a 'gracious' concession speech, Peters said that 'it's not over yet. We'll reorganise ourselves in the next few months. And we'll see what 2011 might hold for all us.''[53]

At a post-election meeting held to discuss the party's future in February 2009, long-serving Deputy Leader Peter Brown stepped down.[54]

At the beginning of the election campaign New Zealand First was polling at around 2% in most major polls and was effectively written off by most political commentators. Prime Minister John Key had once again ruled out working with Winston Peters and New Zealand First, however then Leader of the Opposition Phil Goff had stated he was open to working with New Zealand First post-election provided they made it back into Parliament .

Peters received a significant amount of media attention towards the end of the campaign at the height of the Tea Tape scandal which arose during the campaign. Peters had criticised the arrangement in the seat of Epsom between National and ACT in which National encouraged its supporters to vote for the ACT candidate for their electorate MP. He railed against National for alleged negative remarks made about the then ACT leader Don Brash and New Zealand First's elderly supporters .

Peters appeared on a TVNZ minor parties leaders debate and won the debate convincingly in the subsequent text poll, with a plurality of 36% of the respondents saying Peters had won.[55]

New Zealand First won 6.6% of the party vote on election night.[56] Many political experts credit the Tea Tape Scandal for the re-entry of New Zealand First into Parliament; however, Peters himself credits the return to Parliament to the hard work undertaken by the Party over the three years it was not represented in Parliament.

In 2012 the party sacked MP Brendan Horan after allegations he stole money from his dying mother to gamble.[57]

New Zealand First 2014 General Election Results by Electorate

In 2012, New Zealand First stated their intent to work in coalition with parties that would buy the privatised state assets back after the 2014 general election.[58]

New Zealand First entered the 2014 general election campaign without providing a clear indication as to their coalition preferences. However, Peters did raise late in the campaign the prospect of a Labour-New Zealand First coalition or confidence and supply arrangement, and express some respect for the National Party, in particular the Finance Minister Bill English.[59]

New Zealand First increased its party vote to 8.66% at the election, which took the party's representation in Parliament to 11 seats. Peters was highly critical of the conduct of the Labour and Green parties, who he blamed for the Opposition's loss.[60]

In 2015 Peters contested the Northland by-election, which was held as a result of the resignation of the incumbent Mike Sabin on 30 January 2015 amid allegations of assault. Peters won the traditionally safe National seat with a majority of 4,441 over the National candidate Mark Osborne. It was the first time a New Zealand First MP held an electorate seat since Peters lost Tauranga in 2005. The win also resulted in New Zealand First acquiring a new List MP, Ria Bond, which increased the party's parliamentary representation to 12 seats.

On 3 July 2015 Ron Mark was elected Deputy Leader of New Zealand First, replacing Tracey Martin who had held the post since 2013.[61]

A Fresh Face, logo introduced in 2017

Winston Peters has said that he will continue on as the Leader of New Zealand First. New Zealand First launched its campaign in Palmerston North on 25 June 2017. Policies include ring-fencing GST to the regions it is collected from and writing off student loans of people willing to work outside major centres, and recruiting 1,800 extra police officers.[62] New Zealand First is also campaigning on increasing the minimum wage to $17.[63] They would later increase it to $20.[64] On 28 June 2017, New Zealand First changed their logo that they have used since its formation in 1993, giving the new design the name "A Fresh Face".[65]

In early July 2017, the Green Party co-leader Metiria Turei criticised New Zealand First for its alleged racist attitude towards immigration.[66] Her criticism was echoed by fellow Green MP Barry Coates, who claimed that the Greens would call for a snap election in response to a Labour–New Zealand First coalition government.[67] In response, Peters and Deputy Leader Tracey Martin warned that Turei and Coates' comments could affect post-election negotiations between the two parties. Though Turei did not apologise for her remarks, Greens co-leader James Shaw later clarified that Coates' statement did not represent official Green Party policy.[66][68]

During the party's convention in South Auckland on 16 July, Peters vowed that a New Zealand First government would hold two binding referendums on whether Maori electorates should be abolished and whether the number of MPs should be reduced to 100. Other New Zealand First policies included reducing immigration to 10,000 a year (from 72,300 in the June 2017 year),[69] and bringing the country's banks back into Kiwi ownership, starting with making Kiwibank the New Zealand government's official trading bank.[70][71]

During the 2017 general election, New Zealand First's share of the vote dropped to 7.2% with the party's representation in Parliament being reduced to 9 MPs.[17] Under Peters' leadership, New Zealand First entered into talks to form coalitions with the National Party and the Labour Party. National Party leader and caretaker Prime Minister Bill English signalled an interest in forming a coalition with New Zealand First, while Labour leader Jacinda Ardern considered a three-way coalition with New Zealand First and the Greens. Peters stated that he would not make his final decision until the special votes results were released on 7 October 2017.[72][73] During negotiations with Ardern, Peters indicated that he would be willing to consider dropping his call for a referendum on abolishing the Māori electorates in return for forming a coalition with Labour; a bone of contention in New Zealand race relations.[74]

On 19 October, Labour and New Zealand First decided to form a coalition government and a confidence and supply agreement with the Green Party.[18][75] On 26 October, Peters was appointed Deputy Prime Minister, Minister of Foreign Affairs, Minister for State-owned enterprises, and Minister for Racing. Deputy Leader Ron Mark was given the Minister of Defence and Veterans portfolios. Tracey Martin was given the Children, Internal Affairs, and Senior Citizens portfolios as well as being made Associate Minister of Education. Shane Jones was made Minister of Forestry, Infrastructure, Regional Economic Development, and Associate Minister of Finance and Transport.[76]

During the post-election negotiations, New Zealand First managed to secure several policies and concessions including a Regional Development Fund, the re-establishment of the New Zealand Forest Service, increasing the minimum wage to $20 per hour by 2020, a comprehensive register of foreign-owned land and housing, free doctors' visits for all under-14-year-olds, free driver training for all secondary students, a new generation SuperGold smartcard containing entitlements and concessions, a royalty on the exports of bottled water, a commitment to re-entry of the Pike River Mine, and Members of Parliament being allowed to vote in a potential referendum on euthanasia.[77] In return, New Zealand First agreed to drop its demand for referendums on overturning New Zealand's anti-smacking ban and abolishing the Māori electorates.[78][79]

In 2019, New Zealand First's Internal Affairs minister, Tracey Martin participated in negotiations with the Labour Party to pass the Abortion Legislation Bill to reform the country's abortion laws. While Martin had ruled out supporting a referendum, she was overruled by the party leader Peters who demanded a binding referendum on the proposed legislation. He also ruled out giving New Zealand First MPs a conscience vote on the issue. While the party would support the bill at first reading, Peters warned that they would withdraw support if the proposed law was not put to a public referendum.[80][81][82] In response, Justice Minister Andrew Little rebuffed Peters' demands for a referendum on the grounds that Parliament would decide the legislation.[81][83] In March 2020, the two female NZ First MPs voted in favour of the Bill at its final reading—Tracey Martin and Jenny Marcroft.[84][85]

In late 2019, New Zealand First won a parliamentary vote to hold a euthanasia referendum, as the party threatened to vote down the legislation if it did not go to a referendum.[86] The decision to go to a referendum passed 63–57.[87]

During the 2020 New Zealand general election, New Zealand First's party vote dropped to 75,021 (2.6%), causing the party to lose of all its seats in Parliament since it fell below the five percent threshold needed to enter Parliament through the party list alone. All NZ First MPs also lost the seats they were contesting.[19][88][89][90] Two months after the election, both its president and secretary resigned. Former MP Darroch Ball became interim president; he claimed that the resignations were "always a planned retirement after the election for both roles".[91]

On 20 June 2021, Winston Peters confirmed that he would continue leading the party for the 2023 general election. Peters also made a speech attacking the Labour, National and Green parties that touched upon various issues including transportation infrastructure in Auckland, the increasing use of the Māori language in official reports and public life, the Government's COVID-19 vaccination rollout, purchase of Ihumātao land, elimination of referendums on Māori wards and constituencies, and so-called wokeness in New Zealand society. This speech marked his first major public appearance since the 2020 general election.[92][93]

In mid-February 2020, the Serious Fraud Office (SFO) announced that it was investigating the NZ First Foundation in response to allegations that the party had created a slush fund. Between 2017 and 2019, New Zealand First officials had allegedly channelled half a million dollars of donations into the NZ First Foundation's bank account to cover various party-related expenses such as the party's headquarters, graphic design, an MP's legal advice, and even a $5000 day at the Wellington races. The amount of donations deposited into the foundation and used by the party was at odds with its official annual returns.[94][95] Peters has denied any wrongdoing, while fellow MP Shane Jones, the Minister for Infrastructure, has denounced allegations that the party was offering policy for cash as "conspiracy theories."[95][96]

In late September 2020, the Serious Fraud Office announced that they would be laying charges against two persons as a result of their investigation into the NZ First Foundation. Both the SFO and Peters confirmed that the accused were not ministers, candidates or current members of the party. Peters criticised the timing of the SFO's decision to lay charges against the defendants as "politically motivated," describing it as a "James Comey level error of judgment".[97][98] According to Stuff, Peters had tried unsuccessfully to stop the Serious Fraud Office from releasing its press release until after the formation of a new government following the 2020 New Zealand general election on 17 October 2020.[99]

On 7 June 2022, the trial of two men charged with stealing NZ$746,881 worth of donations from New Zealand First between September 2015 and February 2020 began at the Auckland High Court. At the time, the defendants had been granted name suppression. Prosecutor Paul Wicks QC argued that the defendants had deceived about 40 donors, the NZ First party secretary and the Electoral Commission into believing that their donations were going to the party. In fact, the money had gone into one of the defendants' bank accounts and the NZ First Foundation's bank account. Under the Electoral Act, funds donated to the NZ First Foundation between 2017 and 2020 should have been treated as party donations. According to the prosecution, the NZ First Foundation's funds were being used as a "slush fund" to cover party expenses including leasing and furnishing office space for the party's Wellington headquarters, election campaigning, and fundraisers. Wicks claimed that the defendants rather than the party's leadership controlled these funds.[100]

On 8 June, the party's former director of operations Apirana Dawson testified that the party had established the NZ First Foundation in response to a shortfall in donations. Unlike other political parties, NZ First did not require its MPs to tithe part of their salary to the party.[101] On 9 June, several former NZ First donors testified at the trial. The defendants' lawyers denied that any criminal offending occurred and claimed that the NZ First Foundation had used the funds as the party leadership expected. The party's former South Island vice-president John Thorn disputed the Serious Fraud Office's charge that the party leadership including Winston Peters were ignorant about the workings of the NZ First Foundation.[102]

On 10 June, former NZ First secretary Anne Martin testified that the secrecy around the NZ First Foundation's financial operations could expose the party to prosecution. In addition, the Court heard evidence that the Foundation had loaned the party NZ$73,000 after it incurred election expenses during the 2017 New Zealand general election. The Electoral Commission later determined the loan to be illegal.[103] On 20 June, the Serious Fraud Office testified that the defendants had transferred money into a second account outside of the control of elected party officials.[104] The following day, the Court heard testimony from former NZ First President Lester Grey, who had resigned in August 2019 after Peters and the party leadership had refused to provide him with information about certain party donations and bank accounts connected to the NZ First Foundation. Gray also testified that money raised by NZ First MP Clayton Mitchell was unaccounted for.[105] On 23 June, the Crown concluded its closing arguments against the defendants. The defence concluded its closing arguments on 27 June.[106]

On 20 July, High Court Justice Pheroze Jagose permanently suppressed the names of the two defendants in the NZ First Foundation fraud case.[107] On 22 July, the two defendants were acquitted by Justice Jagose. She accepted the defence's argument that the Crown had failed to prove its fraud case beyond a reasonable doubt. The defence had highlighted the Crown's failure to prove that party leader Peters had been deceived by the defendants. Following the trial, Peters welcomed Jagose's ruling as a vindication and claimed that the fraud allegations were "politically-motivated and spurious." He also accused the New Zealand media of using the NZ First Foundation case to discredit the party and stated that he would hold several unidentified journalists and media outlets accountable for alleged "abuse of power."[108]

In response to the NZ First Foundation trial verdict, Justice Minister Kiri Allan announced that the Government would be introducing new electoral donation amendment bill to widen the definition of political donations to include those donated to third-party entities and making it an offence not to pass political donations to a party's secretary. Other proposed measures include lowering the donation disclosure threshold from NZ$15,000 to NZ$5,000.[109]

Before the 2023 New Zealand general election, Winston Peters said that NZ First won't join a coalition Government with Labour.[110][111][112][113] In late March 2023, Peters announced that if elected into government, NZ First would remove Māori names from government departments and bring back English names.[114][115][116][117] The party has also opposed raising the superannuation eligibility age from 65 to 67 years.[118] Additionally, New Zealand First has opposed vaccine mandates and proposed that gang affiliation should automatically serve as an aggravating factor in crime sentencing.[119]

On 23 July, NZ First launched its election campaign with the slogan "Take our country back." Peters announced that the party would campaign on five key issues: combating "racist separatism," fighting Australian-owned banks and the "supermarket duopoly," investing in health, social services, and elderly care, and adopting "tough on crime" policies including designating all gangs as terrorist organisations.[120] On 30 July, NZ First campaigned on moving the Ports of Auckland and the Royal New Zealand Navy's Devonport base to Northport, extending the North Island Main Trunk Line to Marsden Point, a new four-lane alternative highway through the Brynderwyn Range, and establishing a full inquiry into the Government's handling of the COVID-19 pandemic in New Zealand.[121][122]

On 13 August, Stuff reported that several NZ First candidates including property and commercial lawyer Kirsten Murfitt, Auckland consultant Janina Massee, Matamata-Piako district councillor Caleb Ansell, and Kevin Stone had expoused various controversial views including COVID-19 vaccine hesitancy and "plandemic" conspiracy theories, New World Order conspiracy theories, climate skepticism, Qanon, and support for Uganda's Anti-Homosexuality Act, 2023. In response, Peters stated that NZ First's candidate list was provisional and defended the party's candidate selection process.[123]

On 16 August, NZ First released its policies on transgender people on bathrooms and sports; which included introducing legislation requiring public bodies to have "clearly demarcated" unisex and single-sex toilets, restricting toilet access to individuals from the opposite sex, and requiring sporting bodies to have an "exclusive biological female category."[124] On 20 August, NZ First released a policy of promoting English to the status of an official language of New Zealand and withdrawing from the United Nations Declaration on the Rights of Indigenous People.[125]

During the 2023 election held on 14 October, New Zealand First was returned to Parliament. Based on preliminary results, it gained 6.46% of the total party vote and eight seats.[20]

New Zealand First has been closely associated with its policies regarding the welfare of senior citizens[15] and its anti-immigration stance.[140][143] The party has frequently criticised immigration on economic, social and cultural grounds. It proposes an annual immigration cap of between 7,000 and 15,000 "seriously qualified" migrants, who would be expected to assimilate into New Zealand culture.[144]

Winston Peters has on several occasions characterised the rate of Asian immigration into New Zealand as too high; in 2004, he stated: "We are being dragged into the status of an Asian colony and it is time that New Zealanders were placed first in their own country".[145] On 26 April 2005, he said: "Māori will be disturbed to know that in 17 years' time they will be outnumbered by Asians in New Zealand", an estimate disputed by Statistics New Zealand, the government's statistics bureau, which stated that with a 145% increase from 270,000 to 670,000, the Asian community would still be smaller in 2021 than the Māori, who would increase by 5% to 760,000 over the same timeframe. Peters quickly rebutted that Statistics New Zealand has underestimated the growth rate of the Asian community in the past, as the Bureau had corrected its estimation by a 66,000 increase between 2003 and 2005.[146] In April 2008, Deputy Leader Peter Brown drew widespread attention after voicing similar views and expressing concern at the growth of New Zealand's ethnic Asian population: "If we continue this open door policy there is real danger we will be inundated with people who have no intention of integrating into our society … They will form their own mini-societies to the detriment of integration and that will lead to division, friction and resentment".[147]

New Zealand First also espouses a mixture of economic policies. Peters has called for economic nationalism.[148] The party supports raising the minimum wage to a living wage,[149] opposes the privatisation of state assets (particularly to overseas buyers) and advocates buying back former state-owned enterprises.[58] These policies align it with views generally found on the left of New Zealand politics.[150][25] On the other hand, it favours reducing taxation and reducing the size of government (policies typical of the New Zealand right) and espouses both social conservatism[15] and welfare chauvinism.[12] New Zealand First provided for its strong support among elderly voters[126] by its repeal of the surtax on superannuation, institution of a superannuation level of 66% of the net average wage,[151] and introduction of the SuperGold Card (see § SuperGold Card).[152] The party opposes any raising of the retirement age.[153]

"Law and order" issues feature heavily in the party's policy platform.[25][154] New Zealand First advocates a stricter criminal code, longer judicial sentences, and the lowering of the age of criminal responsibility.[155] In 2011, at its annual convention, New Zealand First vowed to repeal the controversial Crimes (Substituted Section 59) Amendment Act 2007 (which it characterised as the "anti-smacking law"), which a vast majority of voters rejected in a non-binding 2009 citizen-initiated referendum.[156] In the 2017 general election campaign, the party again vowed to repeal the Crimes (Substituted Section 59) Amendment Act; it also ruled out a confidence and supply arrangement or coalition with any party which opposed the policy.[157]

In 2013, all seven NZ First MPs voted against the third reading of the Marriage Amendment Bill, which permitted same sex marriage in New Zealand.[158][159] Peters had called for a referendum on the issue.[160][159]

SuperGold Card, a flagship policy

The SuperGold Card, a discounts and concessions card for senior citizens and veterans,[161] has been a major initiative of the party.[162]

New Zealand First established a research team to design the SuperGold Card,[163] which included public transport benefits like free off-peak travel (funded by the government) and discounts from businesses and companies across thousands of outlets.[164][165] Winston Peters negotiated with then-Prime Minister Helen Clark, despite widespread opposition to the card on the grounds of high cost.[166] As a condition of the 2005 confidence and supply agreement[167] between New Zealand First and the Labour Government, Peters launched the SuperGold Card in August 2007.[168]

The card is available to all eligible New Zealanders over the age of 65. A Veterans' SuperGold Card also exists for those who have served in the New Zealand Defence Force in a recognised war or emergency.[169] The card provides over 600,000[170] New Zealanders with access to a wide range of government and local authority services, business discounts, entitlements and concessions, such as hearing aid subsidies.[171] However, it was argued much of the extra costs were 'book entries'. For example, the Government subsidises much of public transport anyway, where buses and trains travel with empty seats during off-peak hours; SuperGold Card commuters are simply using buses and trains during off-peak times.[172]

SuperGold Card came under threat in 2010[173] when National Minister Steven Joyce tried to terminate free SuperGold transport on some more expensive public transport services, including the Waiheke Island ferry and the Wairarapa Connection train.[174] The Minister retreated when he came under fire from senior citizens.

In October 2019, Peters announced a $7.7 million investment into the SuperGold Card scheme. The "upgrade" includes a new website, a mobile app, and 500 new partner businesses.[175]

Winston Peters is Māori. The party once held all Māori electorates (the five MPs were nicknamed the "Tight Five"), and it continued to receive significant support from voters registered in Māori electorates.[176] New Zealand First no longer supports the retention of the Māori electorates and has declared that it will not stand candidates in the Māori electorates in the future. It did not stand candidates in the Māori electorates in the 2002, 2005, or 2008 general elections.[177]

New Zealand First is further characterised by its strong stance on the Treaty of Waitangi.[25] The party refers to the Treaty as a "source of national pride" but does not support it becoming a part of constitutional law.[178] Peters has criticised what he refers to as a Treaty "Grievance Industry"—which profits from making frivolous claims of violations of the Treaty—and the cost of Treaty negotiations and settlement payments.[179][180] The party has called for an end to "special treatment" of Māori.[181]

On 19 July 2017, Peters promised that a New Zealand First government would hold two binding referendums on whether Maori electorates should be abolished and whether the number of MPs should be reduced to 100.[70] Following the 2017 general election, Peters indicated that he would be willing to consider dropping his call for a referendum on abolishing the Māori electorates during coalition-forming negotiations with Labour leader Jacinda Ardern.[74]