Na Maloom Afraad

In 2012, director of telefilms at a comedy-show Banana News Network Nabeel Qureshi had an idea of making a film with the producer and screenwriter Fizza Ali Meerza who was Qureshi's friend and colleague at National Academy of Performing Arts before dropping out.[20] According to directors account the idea originates in a casual conversation with Fizza about banks, lockers and their insurance which ends up with the final name of 'Na Maloom Afraad', the director said, "within the next 24 hours, we had our story." In 2013 before Ramadan, Nabeel and Fizza co-write the film. Fizza and her brother financed the film with the initial budget of Rs. 5 million (US$17,000) under the banners of their own production company Filmwala Pictures. To maintain the budget of film producer wanted to make a film in Canon EOS 5D without taking extra technicalities in shooting. But however the final budget of film was closed around Rs. 9 crore (US$310,000), becoming one of the biggest-budgeted films made in Pakistan. In early 2014, Hum TV came on board as media partner and by mid of year Eveready Pictures was in final negotiation for the Pakistan distribution rights.[21][22] Award-winning cinematographer Rana Kamran (who previously work with Fizza on a film Armaan) was announced the director of the photography of the film.[23]

In 2013, after the finishing work on script Nabeel and Fizza themselves choose the cast. Jawed Sheikh was the first person who was offered for the role of Shakeel Bhai, director recounts that "we had late Moeen Akhtar in our mind but after he passed away we for looked for the next best person and Jawed Sheikh came to mind".[24] After reading the script sheikh accepted to do the film.[25]

For the role of Farhan, television actor Fahad Mustafa came on board marking his debut in the field, director said, "It was hard to convince him to do a film because he had rejected many offers but thankfully, he liked the story and agreed."[26] Finally for the third main lead role of Moon was given to Mohsin Abbas Haider, who was a long time friend and colleague of director from Banana News Network, Nabeel emphasize that "Mohsin and I go a long way back and I always had him in mind for the role of Moon; there was no other person approached for the role." Mohsin also mark his debut as a film actor. Television actor Saleem Mairaj was offered a role of Abd-ul-Qadir a drug addict, for which he was reluctant at first but after briefing, he accepts the role and veteran PTV actor Nayyar Ejaz confirmed to play the role of insurance company agent Samuel.[27] Irfan Motiwala and Masood Khan confirmed to play the roles of henchmen Polka and Jango respectively.[28][29] Waseem Abbas was offered the role of Gogi a local mobster and a drug dealer, but he refused to do a small role. Director then approached Salman Shahid who was also less interested for the role but after knowing that Nabeel has directed BNN's telefilms, was then willing to listen to the script, he eventually ended up agreeing to do the role.[25]

Ambar Wajid was selected to play the role of Shama as Shakeel's wife. Kubra Khan joined the cast to play the role of Hina, a bank worker and love interest of Moon. Kubra marked her acting debut in the film, who previously worked on commercials. Television actress Urwa Hocane was selected to play the role of Naina, who in film is the sister of Shakeel and loves Farhan.[26] Hoccane also marked her film debut from Na Maloon Afraad. Actress Meera was selected to play the role of Billi in the early stages of film, when only Sheikh was confirmed for the cast. But she refused to do the role due to her skin disease at that time, later Mehwish Hayat came on board to do the role.[30][31] A special character of Stray Dog was added, who was specially trained for the film by stunt director Mehboob Shah. In addition to the cast well known television starlets Shehnaz Pervez, Zaheen Tara, Ali Rizvi and Paras Masroor also play minor roles as a landlady of Moon, mother of Shakeel, tea restaurant owner and crime show host respectively.[25]

Principal photography began in January 2014 in Karachi. Filming took place around Saddar Town. The Saddar scenes involve an actual strike in a town; the production had to close the town for shooting; tyres and three to five cars were placed the night before the shooting to burn, in order to make scene like a strike. This was the first time in Pakistan a shooting for film took place on such a level.[6] Filming continued till June and completed in early July. Post-production and editing were completed between July and early August. It became the first Pakistani film to be shot and released in the same year, and the second Pakistani film which was shot completely on the Arri Alexa XT digital cameras with anamorphic lenses after Jalaibee.[32]

Na Maloom Afraad opened on approx 78 screens,[37] the lowest on Eid among other two releases O21 and Bang Bang[37] on day one but picked heavily since and collected Rs. 1.77 crore (US$61,000)[44] over first 3 Days of Eid which was slightly more than Bang bang but quite below O21. It collected Rs. 4.5 million (US$16,000) on first day of release, competing O21 at box office it crossed the figure of Rs. 51.4 million (US$180,000) on 9th day of release leaving all competitors behind and became the super hit of the time. Move held extremely well and went on to collect massive Rs. 4.05 crore (US$140,000) over Eid Week from Monday to Sunday.[44] Movie sustained supremely over the Weekdays and added another Rs. 2.2 crore (US$76,000) over the Weekdays to take 11 days extended week one to Rs. 6.25 crore (US$220,000) which is 2nd biggest of 2014 after Kick and 4th biggest of all time after Dhoom 3, Waar and Kick on their release in Pakistan.[45] Movie continued its stable run in second weekend and collected Rs. 2.65 crore (US$92,000) which was even more than last weekend taking grand total to Rs. 8.9 crore (US$310,000).[46] Film showed steady performance in 3rd weekdays as well and despite facing off with Happy New Year, collected Rs. 0.69 crore (US$24,000) on 3rd weekend.[47] The film collected Rs 12.20 crores in Pakistan and Rs 1.80 crores in overseas for a worldwide total of Rs 140 crores.

The film got overall positive critical reviews, The film premiered on 29 September 2014 during a press event in Atrium Cinemas, Karachi.[48] Film's lead cast along with film director and producer attended the screening event. Several journalists were also present to cover the story.[49] Rafay Mahmood of The Express Tribune rated the movie 4/5 and wrote "Na Maloom Afraad is a smartly-crafted film, which guarantees a paisa-vasool (money earning) experience. From the item number to the one-liners, every scene has a purpose and reveals something about the ongoing social circus in the country."[50][51] Samra Muslim of Sunday wrote "Na Maloom Afraad is an out-and-out entertainer, which due to the catchy promos, strong word of mouth and excited audiences, all which will surely have the producers laughing all the way to the bank. Just what the Pakistani film industry needs!"[52] Maliha Rehman of DAWN.com rated 4.5/5 and –wrote "It’s an all-out, tongue-in-cheek, cleverly-crafted entertainer that leaves you pining for more movies of the same variety."[53]

In Online winning race, It collected 2,736 votes at Tribune's Film Awards 2014, winning in most of categories both by critics and readers.[54]