NetEase

NetEase, Inc. (simplified Chinese: 网易; traditional Chinese: 網易; pinyin: WǎngYì) is a Chinese Internet technology company providing online services centered on content, community, communications, and commerce. The company was founded in 1997 by Ding Lei. NetEase develops and operates online PC and mobile games, advertising services, email services, and e-commerce platforms in China. It is one of the largest Internet and video game companies in the world.[4] NetEase has an on-demand music-streaming service (NetEase Music). The company also owns several pig farms.[5]

NetEase, Inc.
TypePublic
Nasdaq: NTES
SEHK: 9999
IndustryInternet
FoundedJune 1997 (1997-06)
FounderDing Lei
HeadquartersHangzhou, Zhejiang, China[1]
Key people
Ding Lei (CEO)
ProductsOnline services
RevenueIncrease CN¥ 59.24 billion (2019)[2]
Increase CN¥ 13.79 billion (2019)[2]
Increase CN¥ 21.43 billion (2019)[2]
Total assetsIncrease CN¥ 112.12 billion (2019)[2]
Number of employees
18,129 (December 2017)[3]
DivisionsNetEase YanXuan
NetEase Cloud Music
NetEase Games (Thunder Fire)
NetEase Games (Interactive Entertainment)
NetEase D&R Center Lab
NetEase Wisdom Enterprise
Youdao
NetEase News
SubsidiariesSee § Development studios
Website163.com

NetEase video games include, the Westward Journey series, Tianxia III, Heroes of Tang Dynasty Zero, Ghost II,[6] Nostos and Onmyoji. NetEase also partnered with Blizzard to operate Chinese versions of their games, such as World of Warcraft, StarCraft II, and Overwatch from 2008 to 2023.[7][8][9] In August 2023 NetEase launched new US studio led by Bethesda and BioWare veterans

History

The company was founded in June 1997 by Chinese entrepreneur Ding Lei, and grew rapidly due in part to its investment in search engine technology.[10] In 2012 the company's official English name was changed from NetEase.com, Inc to NetEase, Inc.[11]

Early in the company's history, top executives quit amid possible ad revenue misreporting[12] and buy-out talks with i-Cable Communications and others were reported.[13]

In 2008, the 163.com domain attracted at least 1.8 million visitors annually by 2008 according to a Compete.com survey.[14] In 2010 the site was the 28th most visited site in the world according to Alexa's internet rankings.[15] NetEase's official website address is 163.com. This was attributed to the past when Chinese internet users had to dial "163" to connect to the internet, before the availability of broadband internet.[16][17] NetEase is the largest provider of free e-mail services in China with more than 940 million users as of 2017. In addition to 163.com, the company also runs 188.com, 126.com and more.[18]

The company also operates a news website at news.163.com[19] along with an associated app.[20] In 2022, Riot Games sued NetEase over alleged copyright violation concerning Riot Game's Valorant.[21][22]

Expansion and acquisitions

NetEase launched their first Western Headquarters in August 2014, bringing one of the largest tech companies in China to the US.[23] In January 2020, NetEase discussed secondary listings with the Hong Kong Exchanges and Clearing.[24]

In 2018 NetEase invested US$100 million into Bungie for a minority stake in the company and a seat on its board of directors.[25] In December of the same year NetEase invested in New Zealand developer A44 (Formally known as Aurora 44),[26] and it sold its comics business to Bilibili.[27] In 2019 NetEase obtained a minority stake in Quantic Dream for an undisclosed investment.[28]

In June 2020 NetEase established a Japanese studio called "Sakura Studio" to develop next-generation console games.[29][30]

NetEase acquired Grasshopper Manufacture from GungHo Online Entertainment in October 2021, incorporating the developer within their NetEase Games division.[31]

In May 2022, NetEase opened its first US studio in Austin, Texas. It is called Jackalope Games, and is led by Jack Emmert, a veteran of massively multiplayer online role-playing games who worked on titles including City of Heroes, Neverwinter, Star Trek Online, and DC Universe Online. They will work on PC and console games and operate independently from NetEase.[32]

Toshihiro Nagoshi, Daisuke Sato, along with several other former Sega employees established a new studio called Nagoshi Studio, which will also be a part of their subsidiary.[33]

In July 2022, NetEase announced the establishment of a new studio, Jar Of Sparks, led by former 343 Industries employee Jerry Hook[34]

In July 2022, Polish VR studio Something Random announced that it had received an investment from NetEase.[35]

In August 2022, NetEase announced the acquisition of Quantic Dream after the 2019 minority investment done in the company. After this, the studio will become a subsidiary part of its parent company and will help NetEase objective to have more console game releases.[36]

In August 2022, Something Wicked Games founder Jeff Gardiner announced that NetEase had invested $13.2 Million in the studio.[37]

In October 2022, NetEase announced the establishment of GPTRACK50 Studio, a development company focused on console releases and led by former Capcom producer Hiroyuki Kobayashi as the president.[38]

In November 2022, NetEase announced that it had invested in Polish studio Rebel Wolves founded by Konrad Tomaszkiewicz.[39]

In November 2022, NetEase also announced it had invested in Norwegian fitness startup, PlayPulse.[40]

In November 2022, Stockholm-based studio Liquid Swords announced that NetEase had acquired a minority stake in the company.[41]

In January 2023, it was announced NetEase had acquired the Canadian studio, Skybox Labs.[42] In February, NetEase announced the founding of a new studio, Spliced.

In February 2023, it was announced that NetEase Games fund video game division in Gotanda, Tokyo known as "Studio Flare", co-founded by former vice-president of Marvelous, Toshinori Aoki and former producer of Arc System Works' BlazBlue series, Toshimichi Mori.[43]

In March 2023, NetEase launched the Anici anime brand to "support the anime industry", delivering a variety of animation together with various partners.[44]

In April 2023, NetEase announced the establishment of Anchor Point Studios in Barcelona.[45]

In May 2023, NetEase announced the establishment of Bad Brain Game Studios, a new game studio headquartered in Canada, with offices in Toronto, Ontario, and Montreal, Quebec. The studio is led by Sean Crooks, who previously worked on the Watch Dogs franchise and Driver: San Francisco. He is joined by a team of veteran developers who have worked on Far Cry 2, Child of Light, Just Dance, Army of Two, Splinter Cell: Conviction, and Splinter Cell: Blacklist, and more.[46] In the same month, NetEase Games announced the establishment of PinCool, a new game studio headquartered in Tokyo, Japan and led by representative director and president Ryutaro Ichimura, who is best known as a longtime producer in the Dragon Quest franchise.[47]

Partnerships

The company has a history of partnerships with other companies. In 2008, Blizzard Entertainment partnered with NetEase to bring some of their games to the Chinese market.[48] Both NetEase and Blizzard announced the suspension of most game services within Mainland China by January 2023 due to the expiration of current licensing agreement.[8] According to NetEast's statement on November 17, 2022, Overwatch 2, Diablo III, World of Warcraft, StarCraft, Hearthstone, and Heroes of the Storm will no longer receive service in mainland China on January 23, 2023 and will not be renewed.[9]

In April 2012, NetEase began testing a restaurant recommendation mobile app called "Fan Fan".[49][50] In 2017 NetEase made an agreement with the American company Marvel Comics to develop a comic based on a Chinese superhero. In addition 12 comic copies by Marvel would be released online, such as The Amazing Spider-Man, Captain America, and Guardians of the Galaxy.[27]

The company collaborated with coursera.org to provide Massive Open Online Course (MOOC) in China.[51] In 2014, NetEase launched an online course platform with educational content.[52]

Chinese government regulation

In October 2020, the Cyberspace Administration of China ordered NetEase to undergo "rectification" and temporarily suspended certain comment functions after censors found "inappropriate" comments on its news app.[53]

Gamers trying the new release of Speedy Ninja at PAX 2015

Games

NetEase publishes many games, including Fantasy Westward Journey, Cyber Hunter and Identity V.

Year Title Developer Publisher Notes
2001 Fantasy Westward Journey NetEase Games NetEase Games
2002 Westward Journey Online II NetEase Games NetEase Games
2015 Revelation Online NetEase Games NetEase Games
2017 Rules of Survival NetEase Games NetEase Games Discontinued on June 27, 2022
2018 Identity V NetEase Games NetEase Games
LifeAfter NetEase Games NetEase Games
2018 Creative Destruction NetEase Games NetEase Games Discontinued on June 27, 2022
2019 Cyber Hunter NetEase Games NetEase Games
Sky Thatgamecompany NetEase Games Publisher in China only
Marvel Super War NetEase Games NetEase Games
Super Mecha Champions NetEase Games NetEase Games
2020 Marvel Duel NetEase Games NetEase Games
2021 Ace Racer NetEase Games NetEase Games
Naraka: Bladepoint 24 Entertainment NetEase Games
Astracraft NetEase Games NetEase Games Discontinued on December 21, 2022
The Lord of the Rings: Rise to War NetEase Games Warner Bros. Interactive Entertainment
2022 Diablo Immortal NetEase Games, Blizzard Entertainment Blizzard Entertainment
Eggy Party NetEase Games NetEase Games
Hyper Front NetEase Games, BattleFun Games NetEase Games
Lost Light NetEase Games NetEase Games
2023 Dead by Daylight mobile Behaviour Interactive, NetEase Games Behaviour Interactive, NetEase NetEase as Publisher China only
TBA Racing Master Dahua Studios, Codemasters NetEase Games
Tom and Jerry: Chase NetEase Games NetEase Games
Harry Potter: Magic Awakened NetEase, Envoy Games NetEase Games, Portkey Games, Envoy Games
Once Human NetEase, Starry Studio NetEase Games, Starry Studio
Where Winds Meet Everstone Studio NetEase Games
Project: BloodStrike NetEase Games NetEase Games
Project: E.O.E NetEase Games NetEase Games
Project: EXTREME NetEase Games NetEase Games
Project Mugen NetEase Games

Naked Rain

 NetEase Games

Licensed online games
  • Three-year agreement to license Blizzard's title Overwatch in PRC[54]
  • Agreement to license Mojang's Minecraft and Minecraft: Pocket Edition in China[55]
    • Operated the Chinese third-party Minecraft Hypixel server (which shut down)[56]
  • Will assume the publishing of EVE Online in the Chinese market starting in October 2018[57]

Development studios
Studio Location
NetEase Games Shanghai, Guangzhou and Hangzhou, China
Ouka Studio Guangzhou, China
Grasshopper Manufacture Tokyo, Japan
Sakura Studio
PinCool
Nagoshi Studio
Studio Flare
NetEase Games Tokyo
GPTRACK50 Studio Osaka, Japan
Quantic Dream Paris, France
Jackalyptic Games Austin, Texas, USA
T-Minus Zero Entertainment
Jar of Sparks Seattle, Washington, USA
Anchor Point Studios Seattle, Washington, USA and Barcelona, Spain
NetEase Games North America Los Angeles, California, USA
NetEase Games Montreal Montreal, Quebec, Canada
SkyBox Labs Burnaby, British Columbia, Canada
Bad Brain Game Studios Toronto, Ontario, Canada
Spliced Manchester, UK
NetEase Games Korea Seongnam, South Korea

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