Never Not Love You

The film's initial title was Five Years Later, then changed to Here's to the Fools. On December 22, 2017, the director announced the final title of the film to be Never Not Love You.[6][7]

The film's shooting locations are Makati CBD, Quezon City[8] Zambales, and London.[9][7]

The film made an international screening in few selected theaters in United States[14] and Middle East[15] In November 2018, it was screened at the International Film Festival of India held in the city of Goa as part of the World Panorama section.[16]

Never Not Love You grossed ₱20 million on its second day of showing in over 200 theaters according to the Instagram post of Viva Artists Agency.[17] As of April 15, 2018, the film gross an estimated amount of ₱92 million.[2]

Never Not Love You received mostly positive reviews from critics with particular praise going to the performances of Lustre and Reid and the directorial efforts of Jadaone. In a review for Rappler.com, Oggs Cruz said that "the film is so meticulously threadbare, it feels like its central love story belongs not in the realms of commercial entertainment but in the real world". He called the film Jadaone's "most grounded romance" and praised the director's ability "for turning the nondescript to magic..."[18]

Wanggo Gallaga of the website Click the City gave the film 5 out of 5 stars and described Reid as "charming as hell" and called Lustre a "powerhouse" and the "real star" of the film while praising her performance by saying that "There is a whole world of emotions within her that she carries with every movement".[19]

Inquirer's Cake Evangelista called the film as the lead stars' "best work so far". Reid was commended for finding a "balance" in his character and Lustre for being someone who "evokes a wealth of meaning and emotion". Director Jadaone was called the film's "true strength". Evangelista noted that "In Never Not love You, Jadaone shows us a different side of herself as a storyteller."[20]

The Neighborhood's Philbert Dy gave the film a rating of 4 out of 5 and praised how it "smartly examines modern romance in oddly pragmatic terms". He praised Reid for leaning into his character and described Lustre as the one who "shines in the movie". Regarding Lustre's performance as Joanne, he said that the actress "just makes everything feel meaningful". He also noted that the pair displays "a familiarity and chemistry that might just be unmatched."[21]