New Radicals

New Radicals were formed in Los Angeles in 1997 by Gregg Alexander, who had previously released two unsuccessful solo albums, 1989's Michigan Rain and 1992's Intoxifornication. Michael Rosenblatt, MCA Records' A&R Senior Vice President, signed the band to the label in 1998,[8] and Alexander received a $600,000 advance for their first (and only) album, Maybe You've Been Brainwashed Too.[9] The album was released on October 20, 1998, and was well received by music critics, who praised the record for its wide range of atypical influences for a modern pop rock album, such as Todd Rundgren, World Party, and Hall & Oates. The reviewers compared its funk and soul-influenced upbeat pop rock to the early work of Prince and Mick Jagger.

Some critics disliked the album's themes, dismissing Alexander's criticism of society and the frequent references to drugs and sex that run throughout the album as "shallow posturing" and "empty social pronouncements",[10] while others stated that these criticisms "would sound clichéd if they werent [sic] so insightful and articulated with such uninhibited truth."[11] Popular opinion, by contrast, pushed the album to No. 10 on the UK Albums Chart and No. 41 on the Billboard 200 in the U.S., where it also achieved platinum status (1,000,000 copies sold). It was also certified gold in the United Kingdom (100,000 copies sold) and in Canada (50,000 copies sold).

To promote their album, New Radicals embarked on a tour through the United States, starting in late 1998. Apart from many concerts and festivals, the tour also included several live performances on the radio, appearances on The Tonight Show with Jay Leno and Nickelodeon's All That and a performance at the House of Blues in Chicago on New Year's Eve 1998—which is probably the only New Radicals show of which bootlegs are circulating.[12] They also opened for the Goo Goo Dolls on their tour starting on March 30, 1999.[13]

The album was followed on November 17, 1998, by the release of their first single, "You Get What You Give" (co-written with Rick Nowels), which reached No. 36 on the U.S. Billboard Hot 100, No. 5 on the UK Singles Chart, and No. 1 on the RPM Canadian Singles Chart. The song received heavy radio airplay and rotation on MTV and much media attention. In large part this attention focused on the celebrity-slamming line "Fashion shoots with Beck and Hanson / Courtney Love and Marilyn Manson / You're all fakes run to your mansions / Come around we'll kick your ass in."

When asked about it in an interview, Marilyn Manson replied he was "not mad that [Alexander] said he'd kick my ass, I just don't want to be used in the same sentence with Courtney Love" and would "crack his skull open if I see him."[4] Beck reported that "I was in a grocery store and he [Alexander] came running up to me, so apologetic, and saying, 'I hope you weren't offended. It wasn't supposed to be personal.' I was kind of pleased, because he's a big guy."[5] The members of Hanson said they weren't really bothered by the song; they saw it as just a pop-culture reference. They also co-wrote the song "Lost Without Each Other" from their 2004 album Underneath with Alexander. Zac Hanson said that "It was cool working with Gregg... [he]'s definitely a character but he's a cool guy."[14]

Following the mass media's excitement about the celebrity insults, Alexander explained that the verse, along with the lines directly preceding it ("Health insurance rip off lying / FDA big bankers buying / Fake computer crashes dining / Cloning while they're multiplying") were an experiment to see if the media would focus on the real issues, or on the celebrity ridicule.[2] Similar complaints and attacks on Christian religion, American society, politics and corporations can be found in other songs on the album as well, and Alexander would often use promotional interviews to talk about these topics, complaining about—among other things—corrupt, greedy politicians and corporate officers, credit card interest, the poor American social security system, and lack of education.[3]

The drums on the album's title track were sampled from the XTC song 'All of a Sudden' (from their English Settlement album). According to XTC's songwriter Andy Partridge, the sample was used without permission; and the band and its record company eventually received £70,000 in compensation for its use.

When the band canceled their appearance at the Atlanta open-air music festival RockFest, as well as their UK tour (scheduled to start on May 17, 1999), rumors started they would break up, while MCA Records claimed an unspecified member of the band being ill was the cause for the canceled shows.[15] New Radicals went on to shoot the video for their second single "Someday We'll Know"; however, less than two weeks before its release, Gregg Alexander issued a press release on July 12, announcing the breakup of the group. Alexander said that New Radicals "will no longer be a recording, promoting, or performing entity" and that he would focus on producing and writing material for other artists. He went on to say that he "accomplished all of [his] goals with this record" and that "the fatigue of traveling & getting three hours sleep in a different hotel every night to do boring 'hanging and schmoozing' with radio and retail people, is definitely not for [him]", that he "lost interest in fronting a 'One Hit Wonder' to the point that [he] was wearing a hat while performing so that people wouldn't see [his] lack of enthusiasm" and that he would go on to form a production company to focus on producing and writing songs freelance for other artists.[16] His first production work after New Radicals' breakup was the album Portable Life by fellow Radical Danielle Brisebois, originally set to be released in October 1999, but cancelled by RCA Records until eventually being released digitally almost a decade later in September 2008. Given the band's breakup and the resulting lack of promotion, "Someday We'll Know" failed to have a notable impact on the charts (it did not chart the Billboard Hot 100 and reached only No. 28 on the U.S. Adult Top 40 and No. 48 on the UK Singles Chart)

Although no third single was released, there are some (conflicting) clues as to what would have been the third single: certain promotional copies of Maybe You've Been Brainwashed Too come with a sticker reading "includes 'You Get What You Give', 'I Don't Wanna Die Anymore' and 'Someday We'll Know'",[17] suggesting that "I Don't Wanna Die Anymore" would join the other two as a single release. Several websites selling the album also marked the track as "Album Version", indicating that there would be a single version at some point.[18] However there also exist copies of "Mother We Just Can't Get Enough" as both a one-track promotional single[19] and as a four-track commercial single with a barcode.[20] Apparently they never made it to retail and were probably test pressings.

In addition to the songs released on the United States version of Maybe You've Been Brainwashed Too, two studio songs by New Radicals were produced. The song "To Think I Thought" was included as the B-side to "You Get What You Give" and as an additional track on the Japanese version of the album, and "The Decency League" was a B-side to the single "Someday We'll Know".

In the years following New Radicals' breakup, Alexander worked with artists including Ronan Keating, Sophie Ellis-Bextor and Enrique Iglesias; he often collaborated with producer/songwriter Rick Nowels. His most successful song as a producer/songwriter was the 2003 Grammy Award-winning "The Game of Love" by Santana and Michelle Branch. Rod Stewart also recorded Alexander and Nowels' "I Can't Deny It" for his 2001 album Human.

In 2003, a new Gregg Alexander song titled "A Love Like That" was released at PickTheHits.com, a website where users could rate new music. While it was uncredited, fans immediately recognized Alexander's voice and parts of the lyrics that had already appeared in the booklet for Maybe You've Been Brainwashed Too. The song was (as official sites listing Alexander's song repertoire reveal) written by Alexander and Nowels.[21]

New Radicals reunited on January 20, 2021, to perform "You Get What You Give" as part of the Inauguration of Joe Biden.[22] The song was used by Vice President Kamala Harris' husband, Doug Emhoff, during 2020 campaign rallies, and was referred to by Joe Biden in his autobiography, Promise Me, Dad, as his family's "rallying 'theme song'" during his late son Beau Biden's terminal battle with glioblastoma.[22] Alexander said that he hopes the group's performance of the song can be a "tiniest beacon of light in such a dark time".[22] Alexander told Rolling Stone that he was unable to reunite the original New Radicals touring band for the performance due to COVID-19-related restrictions, and he and Brisebois were instead accompanied by musicians from the Philadelphia area.[23]