Nickelodeon (Brazilian TV channel)
Nickelodeon is a Brazilian pay television channel focused on kids programming. It was launched in 1996 as an autonomous feed of Nickelodeon Latin America in Portuguese with different programming and series.
.svg.png.webp){kind=logo} Logo used since August 29, 2023[lower-alpha 1] | |
| Country | Brazil |
|---|---|
| Headquarters | São Paulo, São Paulo |
| Programming | |
| Language(s) | Portuguese |
| Picture format | 1080i HDTV (downscaled to 480i for the SD feed) |
| Ownership | |
| Owner | Paramount Networks Americas (Paramount Global) |
| Sister channels | Nick Jr. |
| History | |
| Launched | 20 December 1996 |
| Links | |
| Website | Official website |
History
Nickelodeon Brazil was launched on 20 December 1996 in Brazil as a children-oriented channel, being the main competitor of Cartoon Network, which was launched 3 years earlier.
On 13 February 2006, Nick at Nite was launched in Brazil, and aired on weeknights from 10 pm to 6 am.
On 4 June 2007, the channel launched "Nickers", a live-action show with two hosts introducing shows and music. It followed the same line and was very similar to Disney Channel's Zapping Zone. The block was retired in all feeds in December 2008. Also in 2008, a Nick Jr. channel had launched, previously a programming block on Nickelodeon.
In 2009, a new segment called Nick Hits, which airs classic Nick Toons, replaced Nick at Nite on weekends. On 5 April 2010, Nickelodeon Brazil started carrying the new logo already in use on many Nickelodeon networks around the world. Also, classic Nicktoons seen on Nick Hits became part of Nick at Nite.
Through August 2010, Nickelodeon started to rerun the animated series Avatar: The Last Airbender to promote the film The Last Airbender, with this, a new on-air logo showed when the series is airing, an arrow blurring takes on/off in the Nick logo.
On 1 January 2015, the block Nick at Nite went off the air.
Programming
Ratings
In 2011, IBOPE pointed that Nickelodeon Brasil ranked seventh among cable channels in total daily viewership, with an average audience of 71,000 viewers in Brazil.[1][2] In March 2013, IBOPE released a new list of the most watched channels of cable TV, which recorded an increases of position for the channel, but a significant increase in viewers, 950,000.[3]
Notes
- The logo's wordmark has been in use since 5 April 2010. Additionally, this logo is a variant meant to be used for white backgrounds; the main variant has a white wordmark in conjunction with a fully orange splat.
References
- Design, CG Propaganda e. "Os canais mais assistidos na TV paga são os infantis, segundo o Ibope - CG Propaganda e Design". www.cgpropaganda.com.br. Retrieved 29 August 2023.
- "Canal infantil Discovery Kids é o mais visto por adultos em 2011". R7.com. Archived from the original on 1 February 2012.
- "No cabo, Rede TV! e Cultura têm menos audiência que canal infantil". R7.com. Archived from the original on 24 March 2013.