Toyo Tires

Toyo Tire Corporation (TOYO TIRE（トーヨータイヤ）株式会社, TŌYŌ TAIYA Kabushiki-gaisha), commonly known as Toyo Tires, is a multi-national tire and rubber products company based in Itami, Japan. The company owns and operates eight factories in Asia, North America, and Europe and distributes tires and automotive components through fourteen sales companies throughout the world.

Toyo Tire Corporation
Toyo Tires
Native name
TOYO TIRE（トーヨータイヤ）株式会社
TŌYŌ TAIYA kabushiki gaisha
FormerlyToyo Tire & Rubber Co., Ltd (until 2019)
TypePublic KK
TYO: 5105
IndustryAutomotive
FoundedAugust 1, 1945 (1945-08-01)
HeadquartersItami, Hyogo, Japan
Area served
Global
Key people
Takashi Shimizu
(CEO)
ProductsMotor vehicle tires
Industrial rubber products
Rubber automotive parts
RevenueIncrease JPY 497 billion (FY 2022)
Increase JPY 48 billion (FY 2022)
Number of employees
12,804 (consolidated, as of December 31, 2018)
Websitewww.toyotires-global.com
Footnotes / references
[1][2]

Toyo Tires posted net sales of 497B Japanese yen for fiscal year 2022. It is the eleventh largest tire company in the world based on 2022 revenue.

History

The company started in 1945. In 1966, the company [3] expanded to the United States as Toyo Tire USA Corporation. In 1999, Nitto Tire North America was established.

Timeline
DateEvent
August 1945Toyo Tire & Rubber Co., Ltd. is established
August 1947The first truck tire exported
July 1953The Itami Manufacturing Complex is opened
May 1956Ayabe Toyo Rubber Co., Ltd. is established
October 1959Toyo Soflan Co., Ltd. is established
December 1961The Central R&D Laboratories (now the Technical Research Center) is opened
1963Car tires are exported to the United States for the first time
March 1964Chubu Soflan Kakoh Co., Ltd. (now Chubu Soflan Co., Ltd.) is established
September 1964The Hyogo Plant is opened
March 1965Tohoku Toyo Rubber Co., Ltd. (now the Sendai Plant) is established
July 1966Toyo Tire & Rubber becomes the first Japanese tire manufacturer to establish a U.S. subsidiary (Toyo Tire (U.S.A.) Corp.)
April 1971The Akashi Plant is opened
June 1971Toyo Giant Tire Co.,Ltd (presently Nippon Giant Tire Co.,Ltd) established
February 1974Toyo Tire & Rubber acquires a capital interest in Vaculug Australia Ltd. (now Toyo Tyre and Rubber Australia Ltd.)
March 1974Toyo Tire & Rubber acquires a capital interest in Fukushima Rubber Co., Ltd
April 1974The Soflan Technical Center is opened at the Hyogo Plant
July 1974T.G.K.Seals Co., Ltd. (now T.G.K. Co., Ltd.) is established
July 1974Tire Testing Course opened in Miyazaki Prefecture, Japan—the first of its kind built by a Japanese tire manufacturer
September 1975Toyo Reifen GmbH established in Germany, Neuss
February 1979Toyo Tire & Rubber forms a comprehensive business partnership with Nitto Tire Co., Ltd
February 1979Ryoto Tire Co., Ltd. (now the Kuwana Plant) is established
March 1982Alliance agreement with Continental AG concluded
January 1982Toyo Tire Canada Inc. established
June 1983The Fukushima Plant is opened
April 1986The Automotive Parts Technical Center is opened
November 1986Nippon Giant Tire Co.,Ltd. established.(J.V.company with Goodyear Tire & Rubber Company.)
March 1987New Pacific Industry Co., Ltd. is established as a joint venture with Cheng Shin Rubber Industry Co., Ltd. In the Republic of China
August 1988Dynamic Simulation Optimized Contour Theory (DSOC) is announced as a new design theory for truck and bus tire
November 1988GTY Tire Company is established as a joint venture
October 1989The High-Polymer Processing Technology Center is opened at the Fukushima Plant
February 1990Toyo Banden Nederland B.V. established
January 1993Tire Testing Course opened in Saroma, Hokkaido
June 1993Toyo Rubber(Malaysia) Sdn.Bhd. established
July 1995The Tranpath MP minivan tire is launched as the first product in the Tranpath series
January 1996Toyo Tire & Rubber acquires a capital interest in Cheng Shin-Toyo Tire & Rubber (China) Co., Ltd
December 1998The Itami Manufacturing Complex is closed
September 1999Toyo Tire & Rubber forms a business partnership with Kinugawa Rubber Industrial Co., Ltd.,
April 2000The East Japan Automotive Parts Technical Center is opened
December 2000T-Mode is announced as a new basic design systems for tires
February 2001Toyo Automotive Parts (U.S.A.), Inc. is established in Kentucky, U.S.A
November 2001The main building at the Toyo Technical Center is completed
August 2002Toyo Tire & Rubber acquires a capital interest in Cheng Shin-Petrel Tire (Xiamen) Co., Ltd. (China)
October 2002A major shopping mall, Diamond City Terrace, is opened on the site of the former Itami Manufacturing Complex
January 2003Toyo Tire (Shanghai) Co., Ltd. is established as a joint venture in Shanghai, China
May 2003Toyo Rubber Chemical & Industrial Products (HK) Limited is established in Hong Kong, China
June 2004Toyo Tire North America, Inc. is established in Bartow County, Georgia U.S.A., as a tire manufacturing base
September 2004Toyo Automotive Parts (Guangzhou) Co., Ltd. is established in Guangzhou, China

Lines of business

Manufacturing and marketing of car tires, industrial rubber and synthetic resin products, soft and rigid polyurethane products, waterproof sheets, anti-vibration rubber for automotive parts, seat cushions, and sporting goods.

Tire brands
  • Toyo
  • Nitto
  • Silverstone

Sponsorship

Toyo has sponsored off-road Trophy Truck drivers including Robby Gordon, Kyle LeDuc, BJ Baldwin, Tavo Vildósola, Gus Vildósola, Andy McMillin and Bryce Menzies. As well as rally and stunt driver Ken Block.

Meanwhile, Nitto has sponsored the King of the Hammers rock crawling race, and drifting drivers Vaughn Gittin (since 2013), Chelsea DeNofa (since 2017), Ryan Tuerck (since 2019), Fredric Aasbø (since 2020), and Adam LZ (since 2021).

The company has also sponsored the Ultimate Fighting Championship mixed martial arts promotion from 2006 to 2008 and later since 2011.

  • Formula Drift car with Toyo Tires in Long Beach, California
    Formula Drift car with Toyo Tires in Long Beach, California
  • A typical Toyo all terrain tire, the Toyo Open country A/T
    A typical Toyo all terrain tire, the Toyo Open country A/T
  • Proxes R39A, original equipment of Mazda 2 / Demio
    Proxes R39A, original equipment of Mazda 2 / Demio
  • Robby Gordon's Toyo-sponsored truck at the 2018 Speed Energy Formula Off-Road
    Robby Gordon's Toyo-sponsored truck at the 2018 Speed Energy Formula Off-Road
  • Vaughn Gittin's Nitto-sponsored car at a 2013 drifting event
    Vaughn Gittin's Nitto-sponsored car at a 2013 drifting event

References
  1. "Corporate Data". Toyo Tires. Retrieved February 27, 2015.
  2. "Company Profile". Bloomberg L.P. Retrieved February 27, 2015.
  3. "Where Are Toyo Tires Made?". Auto EMC. September 3, 2022.
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