Niu Technologies

Niu Technologies (Chinese: 牛电科技; stylized as NIU) is an electric scooter company headquartered in Beijing, China.[1] Yan Li has been its CEO and COO since December 2017.[2][3] Founded in 2014 by two ex-employees of Xiaomi, it is now one of the largest electric vehicle manufacturers in China. Early on, it differentiated itself by using lithium-ion batteries as opposed to the cheaper lead-acid alternatives widely used in Chinese e-scooters at the time.[4] It had nearly $300M in revenue in 2019.[5] As of November 2020, 98% of its sales were in China. In 2018, it was listed on the NASDAQ stock exchange under the ticker NIU.[6]

Niu Technologies
TypePublic
ISINUS65481N1000
Industryvehicle manufacturing, eMobility
Founded2014
HeadquartersBeijing, China
Key people
Dr. Yan Li
RevenueTotal 581.25 million US-$ 2021
Net Income 35.43 million US-$ 2021
Number of employees
500-800
Websitehttps://www.niu.com/
Niu N1 scooter in Vienna

Niu scooters are used by some vehicle-sharing enterprises. Revel Transit launched in New York City in 2019 with 1,000 Niu mopeds, later expanding to Washington DC, Austin and Miami.[7] In 2021, Lime began a pilot program in Washington DC and Paris.[8]

In 2021, Niu expanded its product line to include electric bikes.[9]

Niu's products include electric scooters, electric bicycles, e-scooters and electric motorcycles. As of 2018, it had sold over 200,000 electric vehicles in 50 countries, and had a market share of 60% in the European electric scooter market. It has raised over US$125 million in funding from investors. In September 2019, it announced it would expand into the US market.

Niu vehicles include digital displays, Bluetooth connectivity, and mobile apps that let users track their rides, map their routes and monitor battery life.[10][11]

Year[12] Total Revenue

(Mio. US-$)

 Net Income

(Mio. US-$)

2018 215,241 -50,836
2019 298,073 27,289
2020 373,762 25,789
2021 581,254 35,432
2022 - -

References
  1. "Niu Technologies - Company Profile and News". Bloomberg.com. Retrieved 2020-11-06.
  2. "Yan Li, Niu Technologies: Profile and Biography". Bloomberg.com. Retrieved 2021-04-20.
  3. Kharpal, Arjun (2021-01-08). "Nasdaq-listed Chinese electric scooter firm Niu Technologies jumps 16% after sales bump". CNBC. Retrieved 2021-04-20.
  4. "Chinese escooter maker's stock accelerates 400% on Covid boom". www.ft.com. Retrieved 2020-11-06.
  5. "NIU Technologies, NIU:NMQ profile - FT.com". markets.ft.com. Retrieved 2020-11-06.
  6. "NIU filings on SEC.gov". www.sec.gov. Retrieved 2020-11-06.
  7. O'Kane, Sean (6 January 2020). "China's NIU starts selling its electric mopeds in the US". The Verge. Retrieved 4 April 2021.
  8. Hawkins, Andrew J. (27 January 2021). "Lime adds electric mopeds to its lineup of scooters and bikes". The Verge. Retrieved 4 April 2021.
  9. "Niu Technologies expands into e-bikes to grow international market presence". Bike Europe. Retrieved 2021-11-13.
  10. "niu". niu. Retrieved 2022-07-05.
  11. Toll, Micah (2018-06-13). "New NIUs: Chinese electric scooter maker unveils latest two models designed for the streets of Europe". Electrek. Retrieved 2022-07-05.
  12. "Niu Technologies Financials". nasdaq. Retrieved 2022-10-16.
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