NotJustOk

NotJustOk is an African media and entertainment company, known for housing an online music and entertainment website NotJustOk, a music streaming service Mino Music (previously known as MyNotJustOk),[1] and a music distribution and publishing service Notjustok Distribution, with its media house located in Lagos, Nigeria, and Atlanta, Georgia. There are two different feeds of NotJustOk website; for West Africa, and East Africa. The company and its divisions are led by its Founder and chief executive officer Ademola Ogundele.

NotJustOk
logo of NotjustOk 2023
Screenshot
Type of site
Music website
Available inEnglish
OwnerAdemola Ogundele
Editors
  • Ademola Ogundele
    Ovie Ofugara
    Eyifunmi Akinrinmade
    Oluwafemi Adebanjo
    Eghosa Omoregie
    Boye Akindolire
    Ikenna Okpalor
    Peter Okhide
URLnotjustok.com
CommercialYes
RegistrationOptional
LaunchedJune 2006
Current statusActive

History

Coined from Seth Godin's book Purple Cow: Transform Your Business by Being Remarkable, NotJustOk was started as a personal blog by Ademola Ogundele in 2006, with over 1.2 million viewers per month, from 183 countries, it is one of the most visited websites in Nigeria.[2] It evolved into a music website after Ademola posted a clip of 9ice's performance at Nelson Mandela's 90th anniversary concert, which rapidly increased the traffic of the website.[3] Currently with few employees, NotJustOk is managed by Ademola Ogundele and Ovie Ofugara.[4] In 2014, the company launched its mobile application to run on iOS, and Andriod devices.[5]

Overview

Described as "a revolution in Nigerian music" by Isioma Osaje of YNaija, NotJustOk delivers music and music videos from the hip hop and contemporary music genres.[3] It also allows artists to upload their songs to the public through an online platform called MyNotJustOk. The website contributed to the sales of popular music albums, including Superstar by Wizkid, The W Experience by Banky W, C.E.O by Da Grin, and M.I.2 by M.I.[6]

NotJustOk was voted the "Best Nigerian Music Website" at the City People Entertainment Awards in 2011, 2012, 2013 and 2014. It was also voted "Blog of The Year" at the 2013 edition of the Nigeria Entertainment Awards.[7]

NotJustOk Music Concert

NotjustOk Music Concert is an annual music concert organised by NotJustOk. The first NotJustOk Music Concert was held on 17 December 2011.[8]

Awards and nominations
List of awards and nominations for NotJustOk
YearAward ceremonyAward descriptionResult
2011City People Entertainment AwardsMusic Website of the YearWon
2012City People Entertainment AwardsMusic Website of the YearWon
20132013 Nigeria Entertainment AwardsBlog of the YearWon
2013City People Entertainment AwardsMusic Website of the YearWon
2014Black Weblog AwardBest Music BlogWon[9]
2014City People Entertainment AwardsMusic Website of the YearWon

References
  1. Odeleye, Abiola (16 November 2018). "NotJustOk Rebrands MyNotJustOk App, To Be Known Now As "Mino Music". Nigerian Entertainment Today. Retrieved 29 July 2023.
  2. Funsho Arogundade (28 January 2013). "Nigeria's Super Bloggers". P.M. News. Retrieved 26 August 2015.
  3. Isioma Osaje (4 June 2012). "From the Magazine: More than just ok – what makes the NotJustOk site a hit". YNaija. Retrieved 26 August 2015.
  4. Chioma Nkemdilim (13 April 2015). "More Than 'Just Okay', Interview With NotJustOk Founder Ademola Ogundele". Techcabal. Retrieved 26 August 2015.
  5. Matuluko, Muyiwa (8 October 2014). "NotJustOK App Review - It's Just Okay". TechCabal. Retrieved 29 July 2023.
  6. "Leading Nigerian Music Site NotJustOk.Com Launches Innovative Music Platform "MyNotJustOk"". BellaNaija. 27 August 2014. Retrieved 26 August 2015.
  7. "Meet Winners Of The 5th City People Entertainment Awards". City People Group. 23 June 2014. Retrieved 26 August 2015.
  8. "Mo'Hits, Choc Boiz, Waje, Others For NotjustOk Music Concert". Nigerian Entertainment Today. 27 November 2011. Retrieved 18 April 2022.
  9. "2014 Black Weblog Award Winners". Black Weblog Awards. 1 November 2014. Retrieved 26 August 2015.
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