Not My Baby

For the creation of "Not My Baby", Inna enlisted a new team,[3] with her contributing to the lyrics and composition alongside Lara Andersson, Michelle Buzz, Junior Oliver Frid and Fridolin Walcher; the latter solely produced the song under his stage name of Freedo.[4] Global Records released "Not My Baby" for digital download as a single in various countries on 3 April 2020.[5] An English language track,[6] it stylisically marks a comeback to the sound of Inna's early-career releases and a departure from the Spanish experimental and gypsy music-influenced material on her sixth studio album, Yo (2019).[7][8] Critical commentary noted "Not My Baby" to be a hi-NRG-inspired dance-pop, deep house, EDM and Europop song.[6][8][9][10]

Lyrically, the song touches on a past toxic relationship, in which the partner was attractive but selfish and untruthful.[8][9] Lyrics from the verses include "It's not the way it was before, his touch was heaven" and "But every rose, it has its thorn", with Inna singing "He's not my baby, my baby, my baby now / He's not my baby, my baby wouldn't let me down" at the beginning of the refrain.[8] Her voice is aided by a synthesized vocoder layer, and the production further makes use of a "melancholic" occasional piano.[10]

Upon release, "Not My Baby" was met with universal acclaim from music critics. While Idolator's Mike Wass concluded that the song was an "instantly endearing banger" that could attain commercial success,[8] CelebMix's Jonathan Currinn called it one of Inna's best releases in recent memory, by April 2020.[9] Also noting the high remix potential, the latter reviewer pointed out that while Inna had taken musical inspiration from her older releases, the deep house elements in the track were nonetheless an unexplored field for her.[9] Aficia writer Valentin Mafroy saw "Not My Baby" as "modern" and effective", furthermore jokingly stating that the song lyrically contradicted with its predecessor, "Bebe" (2019), where Inna sang about holding on to her partner.[3]

InfoMusic's Alex Stănescu commended the complementary use of vocoder on Inna's vocals, and called the former "perfect" for driving, "for dancing in front of the mirror, or... for obsessively cleaning the house during this period of self-isolation".[10] Leon Krusch of Dance Charts similarly praised the singer's vocal delivery, which he claimed gave the song its originality. Krusch concluded that the song was sonically different to "Bebe" although both use electronic elements in their production.[6] Commercially, "Not My Baby" reached number 33 on Romania's Airplay 100 chart on 21 June 2020.[11] It initially debuted at number 95, on which MuuMuse's Bradley Stern commented, writing that "[s]hockingly, even Romania gets it wrong sometimes".[12]

A screenshot from the music video, depicting Inna in the biblical Garden of Eden as an allusion to the original sin.

An animated lyric video for "Not My Baby" was created by Mihai Sighinaș and uploaded to Inna's YouTube channel on 2 April 2020.[4][10] It depicts the latter in different settings, most notably surrounded by jungle leaves and a snake, while being seen from underneath her chin.[4] The official music video, directed by Bogdan Păun, was ultimately released on 24 April. Alexandru Mureșan was hired as the director of photography, and Loops Production for the production.[13] According to reviewers, the clip alludes to the Christian belief of the original sin and to the Snow White fairy tale.[14][15]

The visual commences with Inna wearing a pink latex bra and ripped jeans as she sits on a rack of plastic chairs in front of a computer-generated ocean background. Subsequently, the singer is depicted in the biblical Garden of Eden while she sports a black-and-white dress. Performing subtle hand movements, Inna holds a red apple in her hand, and her arm is eventually crawled on by a snake. As the video ends, the snake slithers away. Interspersed scenes show the singer wearing a leopard-print bra and a Norma Kamali swimsuit, alongside knee-high boots.[14][15] Currinn called Inna "fierce, sexy, and seductive" within the music video, further praising her fashion. He also considered the last scene to be representative of leaving a toxic lover.[15]