Not a Little Bit

The accompanying music video for "Not a Little Bit" was directed by Alan Ferguson.[18] It was shot in Atlanta, Georgia[19] The video features K. Michelle walking, bathing, and even drinking Jack Daniels in the rain as she reflects on her bad relationship. But soon, she steps out of the rain into a sunnier, new phase in life, allowing the rain to follow her ex instead.[20] Michelle first shared a behind-the-scenes shoot from the music video on Instagram on March 11, 2016.[21] The music video was released on YouTube on March 25, 2016.[22]

Michelle in the video walking away from her love interest's house.

The music video begins with Michelle walking down the streets in the downtown of Atlanta.[23][24] Michelle then notices a storm cloud appearing as she looks up and pulls out an umbrella to hold on top of her head as it rains.[25] At home, she and her lover talk while sitting at the dining table, admiral blue light shining in from the back window. She stands up and gives him a kiss. Wearing a silver bathrobe, she walks toward him in the kitchen and shoves his phone in his face, demanding to know the real name of the contact listed. He says nothing and walks to the back of the window. Michelle is shown wearing a black dress in a beige background with rain pouring as she is singing and dancing throughout the video.[25] During the second verse, Michelle walks into her living room and sits down on the couch as she pulls out a bottle of Jack Daniel's whiskey and pours it into a cup.[26] As she is drinking, she looks at a picture of her and her ex lover. Another rain cloud comes into the ceiling of the living room and begins pouring over her head as she is sitting on the couch, causing her mascara to start running. She is later seen in a bathtub wearing a crown as she is singing the bridge. Michelle then walks into her living room in a white wrap dress as she packs her ex lover's belongings along with a picture of her and him in a duffel bag. She is then seen walking toward his house holding the bag with his belongings and then rings the doorbell and throws the bag on his porch and he walks out of the house as Michelle is leaving. Near the end, as she walks away the cloud leaves her behind and positions itself over her ex and rain begins pouring on him.[27][28]

The music video for "Not a Little Bit" was well received by critics. Rap-Up expressed their interest of the video, writing: "The star of VH1's K. Michelle: My Life walks through the city with a cloud over her head, representing the drama in her life. At home, she confronts her man after discovering his cheating text messages.".[27] Christina Lee from Idolator showed her admiration of the plot of the music video and described the video as "effective" just like the song itself.[29] Virginia Lowman from Essence complimented Michelle's "drool-worthy beauty looks".[30] Bianca Gracie of Fuse called the music video an "empowering visual" and said that it gives the song an extra dose of drama.[28] Ken Hamm of SoulBounce said that the clip showed a bit of the creative side of Michelle, adding that it was "far and away better than most of the basic music videos that come across our timeline."[26]

Brittany Burton of Respect said that the music video was "simple yet effective".[31] Ebony described the video as a "heartbreak visual", writing: "As she goes through a heartbreak, in the video she turns to Jack Daniels, but not long before realizing she doesn't need him any more.".[32]