Numb Numb Juice

"Numb Numb Juice" is a song by American rapper Schoolboy Q, released on March 13, 2019 as the lead single from his fifth studio album Crash Talk, by Top Dawg and Interscope Records. The song was produced by Baby Keem, DJ Fu and Nez & Rio.

"Numb Numb Juice"
Single by Schoolboy Q
from the album Crash Talk
ReleasedMarch 13, 2019
Genre
Length1:47
Label
Songwriter(s)
Producer(s)
Schoolboy Q singles chronology
"Kill 'Em With Success"
(2018)
"Numb Numb Juice"
(2019)
"Chopstix"
(2019)
Music video
"Numb Numb Juice" on YouTube

Background and composition

The song features a "kick and 808-heavy instrumental".[1] Tom Breihan described the song as a "general rage-out full of violent tough talk";[2] in parts of the song, Schoolboy Q threatens to hop "out like Jack-in-the-Box" and lists a variety of acts he considers "bitch shit".[3] The title of the song is a reference to "num num juice", a Bay Area slang for an alcoholic cocktail.[4]

Music video

The music video was directed by Dave Free and Jack Begert. Released alongside the single, it is noted for its several references to pop culture.[4][5] The video begins with Schoolboy Q hanging out of a car and painting a red line in the street with a paint roller while driving, which is shown in the single's cover art and a reference to the Seinfeld episode "The Pothole". Schoolboy Q spoofs Elon Musk's interview on The Joe Rogan Experience, in which the rapper smokes and drinks whiskey with a headset on.[4] Two scenes from the film Belly are parodied, the first of which is the opening scene and the second sees rapper Tyler, the Creator playing the role of the character Big Head Rico, wearing a wig and shades and eating a banana.[5] Schoolboy Q also recreates a scene from the music video of "Mo Money Mo Problems" by The Notorious B.I.G. with another man, complete with red leather jackets and red Yankees caps.[4] Apart from the pop culture references, Schoolboy Q is seen in a mansion hanging out with models at the pool, as well as facing a rival in a rooftop martial arts fight.[5][6] Rapper Jay Rock makes a cameo appearance in the video.[6]

Charts

Chart (2019) Peak
position
Australia (ARIA)[7] 70
Canada (Canadian Hot 100)[8] 55
New Zealand (Recorded Music NZ)[9] 32
US Billboard Hot 100[10] 55
US Hot R&B/Hip-Hop Songs (Billboard)[11] 25

Certifications

Region CertificationCertified units/sales
United States (RIAA)[12] Gold 500,000

Sales+streaming figures based on certification alone.

References

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