Officine Universelle Buly

Officine Universelle Buly 1803 is a French beauty brand, which was first founded by Jean-Vincent Bully in 1803 on rue Saint-Honore in Paris, and then dusted by the French couple,[1] Ramdane Touhami and Victoire de Taillac-Touhami in 2014.[2] It is headquartered in Paris, France, and has had more than 25 stores around the globe and counting, the brand sells perfumes, scented candles, soaps, plant oils, and other beauty products for body,[3] face and hair, as well as accessories.

Officine Universelle Buly
TypePrivate
IndustryBeauty
Founded2014 (2014)
FoundersRamdane Touhami and Victoire de Taillac-Touhami
Headquarters
Paris
,
France
Number of locations
25 stores (2020)
Websitewww.buly1803.com

History

Early years

At the beginning of the 19th century, a merchant perfumer, Claude Bully, invented a vinaigre de toilette,[4] a vinegar-based fragrance designed to fight body odours, cure disease, and nourish the skin, which later influenced the perfume industry and popular beauty care sector.

His son, Jean-Vincent Bully,[5] sought validation from doctors and scientists, bringing further recognition to the brand, and the vinegar based product was granted two patents in 1809, a second for a revised product in 1814. Officine Universelle Buly showcased products at the 1823, 1827, and 1849 World Fairs, and at the Great Exhibition in London (in 1851).[6] Pêle-Mêle praised the prodcut in 1904 claiming that “the best vinaigre de toilette … bears the name of Bully vinegar.” In the summer of 1937, Le Figaro mentioned in its Beauty section: "Don't forget to buy a bottle of … Bully vinegar, the object of world renowned for nearly a century."

After the high comes the low: Bully lost his shop due to a riot in the whirlwind of a revolution, and then had to sell his business "for a trifling sum",[7] after which the perfumer died in poverty. His fate is mirrored in Cesar Birotteau, the eponymous protagonist in Balzac’s novel, Scenes from Histoire de la grandeur et de la décadence de César Birotteau from The Human Comedy.

The stores of Claude and Jean-Vincent Bully remained but a memory, yet a "Vinagre Aromatico Tipo de Bully" with the very same formula continued to exist in Latin America due to international licensing; the work of the Bully family had endured, although outside the borders of France.

Creation of Officine Universelle Buly 1803

Rediscovered by Ramdane Touhami and Victoire de Taillac-Touhami,[8] the brand was revived to what is now known as Officine Universelle Buly, or Buly 1803 in short, an emporium of beauty secrets from all around the world.

The first Buly shop was established in 2014,[9] at 6 rue Bonaparte, 75006, Paris,[10] and has seen a fast expansion around the world ever since. As of March 2021, Buly 1803 has 25 shops globally, in cities such as Paris,[11] Hong Kong,[12] New York,[13] San Francisco, London, Tokyo,[14][15] Kyoto, Seoul, Taipei, Osaka, etc.

Business structure

Officine Universelle Buly was acquired by the multi-national LVMH in October 2021.[16] The company is managed by the duo Ramdane Touhami, the manager, and Victoire de Taillac-Touhami, the head of communication and the spokesperson. The brand now operates in 7 countries in the world and is rapidly expanding.

Products

Officine Universelle Buly carries a wide range of beauty products for body, face, hair and home,[17] with more than 800 variants amassed from around the world. Most of them bear a traditional French name[18] honoring its commitment to old beauty recipes but combined with innovative cosmetic techniques, such as eau triple, the brand’s water-based perfume, containing 0 alcohol.[19]

Collaboration

The Louvre Museum

2019 has seen an unprecedented collaboration between the Louvre museum and O.U.B,[20][21][22][23][24][25][26] with 8 perfumers each selecting 8 art pieces as an inspiration for 8 new fragrances,[27] namely:

Some of the scents are also available in candles, postcards, as well as soap sheets.[30][31]

References
  1. "Age-Old Beauty Secrets at Officine Universelle Buly". Wall Street Journal. 20 May 2015. ISSN 0099-9660. Retrieved 29 April 2021.
  2. "L'Officine Universelle Buly 1803 | Womenswear | Shop Online at MATCHESFASHION FR". www.matchesfashion.com. Retrieved 29 April 2021.
  3. Golfar, Fiona (12 November 2020). "Immersion therapy: the secrets of a perfect bath". www.ft.com. Retrieved 29 April 2021.
  4. "Age-Old Beauty Secrets at Officine Universelle Buly". Wall Street Journal. 20 May 2015. ISSN 0099-9660. Retrieved 29 April 2021.
  5. L'héroïsme de Bully et son vinaigre. - [83] (1847)
  6. Charles Robin, Histoire illustrée de l’exposition universelle.
  7. Eugène-Oscar Lami, Dictionnaire encyclopédique et biographique de l'industrie et des arts industriels. (The Encyclopedic and Biographical Dictionary of Industry and the Industrial Arts).
  8. Cook, Grace (5 December 2019). "Financial Times". www.ft.com. Retrieved 29 April 2021.
  9. "Un jour un objet fait en France (5/10, saison 2) : les flacons Buly". Le Monde.fr (in French). 29 January 2021. Retrieved 29 April 2021.
  10. Emmrich, Stuart (9 July 2015). "The Power of Perfume". The New York Times. ISSN 0362-4331. Retrieved 29 April 2021.
  11. "L'Officine Universelle Buly rue de Saintonge, l'endroit insolite du Marais à découvrir absolument". Numéro.
  12. FR, FashionNetwork com. "Buly s'installe à Hong Kong". FashionNetwork.com (in French). Retrieved 29 April 2021.
  13. Ellenberg, Celia (18 April 2017). "A Cultish Parisian Apothecary Opens in New York". Vogue. Retrieved 29 April 2021.
  14. Wetherille, Kelly (31 March 2017). "L'Officine Universelle Buly Opens in Tokyo". WWD. Retrieved 29 April 2021.
  15. FR, FashionNetwork com. "Le Français Buly ouvre sa première boutique à Tokyo". FashionNetwork.com (in French). Retrieved 29 April 2021.
  16. "Officine Universelle Buly 1803 joins the LVMH Group". LVMH. 5 October 2021. Retrieved 3 November 2021.
  17. Molvar, Kari (30 May 2019). "The Fresh Appeal of Old-Fashioned Beauty Products". The New York Times. ISSN 0362-4331. Retrieved 29 April 2021.
  18. "Buly, des cosmétiques à l'aura nostalgique". Le Temps (in French). 20 February 2018. ISSN 1423-3967. Retrieved 29 April 2021.
  19. Molvar, Kari (21 June 2018). "The Refreshing Appeal of Water-Based Perfumes". The New York Times. ISSN 0362-4331. Retrieved 29 April 2021.
  20. Cook, Grace (26 June 2019). "Now You Can Smell Like The Louvre". Wall Street Journal. ISSN 0099-9660. Retrieved 29 April 2021.
  21. "The art of the scent". www.bbc.co.uk. Retrieved 29 April 2021.
  22. "Le Louvre expose Buly". LEFIGARO (in French). 24 June 2019. Retrieved 29 April 2021.
  23. Louvre : des chefs-d'œuvre ont leur parfum (in French), retrieved 29 April 2021
  24. Thomas, Lesley. "The Louvre's new perfume collection, as inspired by great works of art". The Times. ISSN 0140-0460. Retrieved 29 April 2021.
  25. Cavanagh, Alice (28 September 2019). "T's Beauty Guide to Paris". The New York Times. ISSN 0362-4331. Retrieved 29 April 2021.
  26. FR, FashionNetwork.com. "L'Officine Universelle Buly s'installe au Louvre". FashionNetwork.com (in French). Retrieved 29 April 2021.
  27. Farrell, Aimee (25 October 2019). "Artistic scents: Perfumers take notes from the gallery". Financial Times. Retrieved 29 April 2021.
  28. Asome, Carolyn (8 July 2019). "The scent of luxury? The Louvre commissions fragrances to match its masterpieces for the first time ever". The Telegraph. ISSN 0307-1235. Retrieved 29 April 2021.
  29. Sayej, Nadja (13 October 2019). "What Does a Fragonard Smell Like?". Garage. Retrieved 29 April 2021.
  30. "Buly Partners With The Louvre To Create Fragrances Based On Art". Haute Living. 11 July 2019. Retrieved 29 April 2021.
  31. "The Louvre has created eight perfumes based on its most famous artworks". Lonely Planet. Retrieved 29 April 2021.
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