2012 Israeli operation in the Gaza Strip

Indirect negotiations between Israel and Hamas were mediated by Egypt. Egyptian president Mohamed Morsi predicted the negotiations would lead to positive results very soon. By contrast, US Secretary of State Hillary Clinton, after meeting with Netanyahu, said that the process would take place in the "days ahead." UN Secretary General Ban Ki Moon also met with Netanyahu to attempt to end the violence. Turkish foreign ministers and Arab League diplomats were sent to Gaza to promote a truce between the warring parties.[207]

According to reports in Cairo, Israel made six demands for a ceasefire:[208]

1. No violence for a period of more than 15 years.
2. No smuggling or transfer of arms to Gaza.
3. End of all rocket fire and attacks on Israeli soldiers.
4. Israel reserves the right to attack terrorists in case of an attack or of a potential attack.
5. Israeli-Gaza crossings will remain closed (although Gaza-Egypt crossings may remain open)
6. Egypt's politicians must guarantee the above demands.

Hamas's demands for a ceasefire included the lifting of the naval blockade of Gaza, international community guarantees for the cessation of targeted killings, an end to IDF cross-border raids, and the cessation of attack.[208][209] Hamas leader Khaled Meshaal additionally wanted "international guarantees" for the lifting of the blockade.[210]

On 21 November, Mohamed Kamel Amr, the Egyptian Foreign Minister, and Hillary Clinton, the US Secretary of State, announced a ceasefire that would take effect at 21:00 GMT+2.[211][212] The agreement distributed by the Egyptian presidency reads:[213][214]

Khaled Meshal, the exiled leader of Hamas, thanked Egypt for mediating the ceasefire and claimed that Israel had been defeated. He also praised Iran for providing militants with financing and arms.[215] Israeli Prime Minister Benjamin Netanyahu declared that Operation Pillar of Defense had been successful and thanked US President Obama for his "unwavering support for Israel's right to defend itself."[216]

An explosion took place in Gaza in unclear circumstances after the ceasefire; no casualties were reported.[217] A Palestinian man was killed and three others wounded by stray gunfire as gunmen in Gaza fired in the air to celebrate the ceasefire deal.[218] In the hour after the ceasefire was declared, twelve rockets were launched from Gaza into Israel. All of them landed in open areas.[217][219] Air raid sirens sounded in Eshkol, Sderot, Hof Ashkelon, Ashdod, Kiryat Malachi and Sha'ar Hanegev. One rocket over Ashdod was intercepted by the Iron Dome.[220]

The day after the ceasefire Israeli soldiers shot dead a Palestinian farmer and wounded another 19. The survivors, who thought the terms of the truce allowed them access to their land, said they ventured into the Israeli-established "buffer zone" inside Gaza's border to pray, while climbing on the Israeli Defense Wall.[221] The Palestinian ambassador to the UN, Riyad Mansour, complained to the organization that the attack was a violation of the ceasefire.[222] On 28 November, Israel opened fire on two fishing boats off the coast of Gaza and detained nine Gazan fishermen. According to Mahfouth al-Kabriti, the head of Gaza's fishing association, the fishermen were six miles off the coast – the limit within which, as Israel agreed in the ceasefire deal, Gazan fishermen could sail. According to the Israeli Navy, the fishermen had ventured beyond the area designated as allowable for fishing, and did not heed requests to return to the area before being detained.[223] On 30 November, another young Gazan man, 21-year-old Mahmoud Jaroun, was shot dead by Israeli forces in Rafah. According to Ma'an News Agency, Israeli forces had already violated the ceasefire several times by the beginning of December 2012 by firing at Palestinian farmers.[224] On 1 December, Islamic Jihad warned that more "Israeli violations of a ceasefire deal" would move the group to respond.[225]

The conflict sparked widespread protests in the West Bank, leading to an upsurge in clashes between Palestinians and the IDF.[46][226] On 14 November, two Israelis were lightly injured when their vehicle was stoned near Gush Etzion. The road from Jerusalem to Gush Etzion was closed as a result of fierce protests.[227]

On 18 November, a 31-year-old Palestinian man participating in a demonstration in Nabi Salih was killed by Israeli fire. The IDF, which described the protest as "illegal and violent", launched an investigation into the incident.[228][229] By 19 November, over 50 Palestinians had been reported injured during solidarity protests held in East Jerusalem, Ramallah, Bethlehem, Beit Ummar, and Qalandia.[230]

On 19 November, thousands marched in response to the killing of a protester the previous day.[226] An Israeli civilian vehicle was firebombed on Highway 60 in the West Bank. The passengers managed to flee before the vehicle was incinerated.[231] According to Israel Hayom, a protester in Halhul who attempted to attack an Israeli soldier was shot and killed.[231] Agence France-Presse (AFP) stated that the circumstances of the killing were unclear. The Palestinian police and ambulance service stated that no clashes had taken place where the man was killed.[226] The IDF launched an investigation into the incident. Five firebombs were thrown at an Israeli Border Police base in Atarot. Assailants opened fire on Israeli soldiers at a military base near Jenin. Palestinians tried to infiltrate Nahliel by cutting through the security fence surrounding the Israeli town. Palestinians stoned Israeli vehicles on Route 443, a main highway connecting Tel Aviv and Jerusalem. A 22-year-old Palestinian in Hebron attempting to throw a firebomb at a soldier was shot and wounded. A Border Police officer was injured during a demonstration in Qalandiya.[231]

On 20 November, an Israeli soldier was lightly wounded in clashes with Palestinian protesters near Gush Etzion, and an Israeli civilian woman was moderately injured in a stoning attack on a vehicle near Husan.[46] Palestinian demonstrations throughout the West Bank that day praised the rocket strikes and called for a new uprising and the abandonment of diplomacy with Israel. According to The Christian Science Monitor, the demonstrations signaled a blow to the prestige of Palestinian President Mahmoud Abbas, who has supported talks with Israel.[232]

Further protests and clashes occurred throughout the West Bank on 21–22 November. Thousands of Palestinians protested the death of Rushdi al-Tamimi, whose funeral procession passed through Ramallah and Birzeit University before ending in Tamimi's hometown of Nabi Salih. Several protesters attending the funeral lobbed stones at Israeli troops manning the entrance of the village, who responded with tear gas and rubber bullets. Hundreds of mourners attended the funeral of the Palestinian man killed in Hebron on 20 November. Following his burial many young protesters approached an Israeli settlement near Bab al-Zawiya Square, sparking clashes with Israeli forces who fired rubber bullets and tear gas. About 40 Palestinians were injured.[233] In the city of Nablus, hundreds of protesters waved Hamas flags.[234] The entrance to Bani Naim was closed by the IDF after clashes between them and the town's residents. Meanwhile, the northern West Bank village of al-Jalama was declared "a closed military zone" after hundreds of Palestinian demonstrators protested at the village checkpoint. Five Palestinians were arrested in house raids by the Israeli military in Ya'bad and Tubas. Israel alleged that the detained men had previously thrown stones at Israeli troops.[233]

On 14 November, the Egyptian military confirmed that four rockets had been fired from Sinai toward Israel by militant groups in an area with a history in the prior eighteen months of cross-border shootings and rocket launches.[235][236]

On 20 November, a Lebanese army patrol discovered two ready-to-launch 107mm Grad rockets between the villages of Halta and Mari, about 2 miles from the Israeli border. The forces defused the rockets. IDF official Brigadier General Yoav Mordechai said Palestinian factions in Lebanon were probably behind the plot. (See: List of Lebanese rocket attacks on Israel.)[237]

On 21 November, the day of the ceasefire, two rockets fired from Lebanon at Israel landed within Lebanon, according to Beirut officials.[238] The next day, the Lebanese army disarmed an additional rocket aimed at Israel, this one in Marjayoun, about 10 kilometers from the border.[238]

An Israeli apartment building in Kiryat Malakhi which was hit by a rocket, killing three residents

Aftermath of the Tel Aviv bus bombing incident on 21 November.

Four Israeli civilians and two soldiers were killed in Palestinian rocket attacks.[239] Three of the civilians died in a direct hit on an apartment building in Kiryat Malakhi. The fourth Israeli civilian death was an Israeli-Arab contractor for the Israeli Defense Ministry who was killed in a rocket attack in the Eshkol Region.[46][240][241][242] Both of the Israeli military fatalities were killed in rocket and mortar barrages on the Eshkol Regional Council. One of them was wounded on the last day of the conflict and died of his injuries on 22 November.[243][244] By 20 November, almost 250 Israelis had been injured in rocket attacks,[245] including at least 10 soldiers.[246] Another 28 people were injured in a bus bombing in Tel Aviv.[247]

Building in Rishon le Zion hit by Hamas rocket

Israeli children running for shelter as an air-raid siren sounds.

The IDF credited the low Israeli casualty rate to a number of factors, both offensive and defensive: its preemptive targeting of launching pads and rocket arsenals, its ability to strike militants in the act of launching rockets, the 80%+ success rate of Israel's Iron Dome missile interception system, the existence of bomb-proof rooms in every Israeli house, the implementation of the Red Color alarm system, and public outreach efforts by its Home Front Command.[248]

The damaged floor of a building in Gaza after Israeli strikes

In March 2013 the United Nations Human Rights Council issued a report stating 174 Palestinians in total died, 107 of them civilians.[39] According to B'Tselem, 167 Palestinians were killed, including 62 Palestinians who took part in the hostilities and seven other who were targets of assassination.[19] The Israel Defense Forces have stated that out of 177 Palestinians killed, 120 were militants, and that the IDF never deliberately targets civilians.[17][249] Based on a large-scale survey, Al Mezan counted 129 civilians and 39 combatants killed.[250] The Israeli air force says that it takes all possible measures to avoid harming Palestinian civilians, utilizing precision strikes and issuing preemptive warnings to Palestinian residents.[251] The IDF alleges that it disseminated warning leaflets instructing civilians to avoid areas used by Hamas for firing rockets, and also phoned residents in warnings. It says targets were deliberately missed on the first strike to allow the non-combatants to vacate the area and missions were aborted because of a civilian presence.[252]

Debris in Gaza

On 19 November 2012, an Israeli airstrike killed ten members of the Dalu family, including five children as well as two neighbors, in the deadliest single strike of the entire operation.[253] According to the UN, a relative said to be a member of the Izz al-Din al-Qassam Brigades was the target.[254] Human Rights Watch stated it had found evidence on the ground in Gaza that supported the Israeli's claim that the suspected target, Mohammad Al-Dalou, was a member of Hamas' armed wing.[255] A surviving family member denied that a warning had been given to his family to flee the home: "They didn't give us a warning. They just hit the house with the children in it. My daughters were in their youth. What did they do to them?".[256] The IDF policy of targeting family homes of alleged militants has been criticized due to the high potential of creating civilian casualties.[257] Competing theories for the attack were offered. One Israeli paper stated the IDF believed a militant was inside, while two others said the wrong house was targeted.[253] IDF spokeswoman Avital Leibovich at first stated that the event was an accident and the target was a man, Yihia Abayah, supposedly responsible for launching 200–300 rockets into Israel.[256] A relative of the family said that man is not known and rejected his existence.[258] Later, the IDF changed justification for the attack to say that it was intentional and aimed at Mohamed al-Dalu, a Gazan police officer who died in the strike.[259]

The most notable fatality of a Palestinian militant was that of Ahmed Jabari, a high-level commander in Hamas.[260] The PCHR stated that the number of injured people had reached 1,000.[261]

The media and combating parties, in counting the casualties, often use different definitions of "combatants" or "militants".[262][263] The International Committee of the Red Cross regards persons as civilians if they do not fulfill a "continuous combat function" (for example, many police officers) or do not participate directly in hostilities. Civilians are entitled to protection and may not be the object of an attack. The fact that a person killed was a member of any particular Palestinian organization does not, in and of itself, prove that he took part in the hostilities or that he lost the protection given him as a civilian.[262]

Some political or armed groups often declare killed persons, including children, one of their members and adopt them as "martyrs" placing their photographs on their websites and commending their contribution to resisting occupation. Their families may accept this for various reasons, including the willingness of armed groups to provide financial support to the families and pay for funeral costs of the persons killed. This does not mean that those persons killed were involved in militant activities in any way.[250]

Seven Palestinians have been publicly executed by militants for alleged collaboration with Israel.[46] One man, Ashraf Ouaida, was killed on 16 November near a mosque in the Sheikh Radwan neighborhood of Gaza City. An eyewitness said he saw two masked men emerge from a Jeep, drag the victim underneath a Hamas billboard and shoot him multiple times in the head, before hanging a poster citing his alleged crimes.[264]

Militants shot six other Palestinians in the street on 20 November.[46] According to witnesses, the men were pulled out of a van, forced to lie face down on the street and then shot dead. Five of the bodies were left in a pile while a mob stomped and spit on them. A sixth body was tied to a motorcycle and dragged through the main streets of Gaza City as onlookers screamed, "Spy! Spy!". Militants posted a sign naming the six victims. Hamas's radio station, Voice of al-Aqsa, quoted security sources, alleging that they "possessed hi-tech equipment and filming equipment to take footage of positions".[265][266]

The man whose body was tied to a motorcycle, Ribhi Badawi, was a member of Jaljalat, an Islamist group that maintains a rivalry with Hamas. Badawi's family, neighbors, and friends maintained that the allegations of his having spied for Israel were "absurd", noting that he had spent the previous four years in a Hamas prison under armed guard. His widow stated that he confessed to aiding Israel after being tortured by Hamas for seven months with methods that included being burned, having his jaw and teeth broken, and being hung for 45 days by his arms and legs.[267]

On 21 November, Hamas deputy leader Moussa Abu Marzouk condemned the killings as "unlawful", adding that any punishments or executions must follow the legal process. He further added that those behind the killings must be punished.[268]

Some of the Palestinian civilian deaths are believed to have been caused by a Palestinian rocket that fell short of its target, not by Israel, and two were "high-profile" incidents.[44][51][254][269] The UN report into the events by the High Commissioner for Human Rights found that of the 174 Palestinians killed, 168 were killed by Israeli military action, while 6 civilians may have been killed by Palestinian armed groups firing rockets from Gaza.[270]

BBC Arabic photojournalist Jihad Masharawi lost his 11-month-old son and sister-in-law to what appeared to be an Israeli airstrike. Many international organizations condemned Israel for their deaths. Human Rights Watch reported that Israel was responsible for the deaths, based on "news reports and witnesses". The Palestinian Center for Human Rights stated that "an Israeli warplane fired a missile at a house belonging to Ali Nemer al-Mishrawi in the al-Zaytoun neighborhood in the east of Gaza City. Two members of the family (a woman and a toddler) were killed: Hiba Aadel Fadel al-Mishrawi, 19; and Omar Jihad al-Mishrawi, 11 months." The latest investigation by the U.N. Office of the High Commissioner for Human Rights suggested that the incident was most likely the result of an errant Palestinian rocket launched towards Israel, but fell back into Gaza. Two members of the family (a woman and a toddler) were initially killed: Hiba Aadel Fadel al-Mishrawi, 19; and Omar Jihad al-Mishrawi, 11 months."[270][271][272][273] Ahmed al-Mishrawi, 18, later died from his injuries.[254] According to Jihad al-Mishrawi, his residential neighborhood in the Sabra district saw no fighting before this incident.[274][275]

The death of four-year-old Mohammed Sadallah after an explosion in Annazla appeared to have been the result of a misfiring home-made rocket, not a bomb dropped by Israel as originally alleged by Hamas. Hamas officials and relatives said that the four-year-old Gazan boy was killed in an Israeli airstrike on 16 November. Israel denied that it carried out any attacks in the area at the time.[44][276] According to The New York Times, "the damage was nowhere near severe enough to have come from an Israeli F-16, raising the possibility that an errant missile fired by Palestinian militants was responsible for the deaths."[277] Experts from the Palestinian Centre for Human Rights examined the site and opined that the explosion was caused by a Palestinian rocket; the boy's mother acknowledged that Palestinian militants might have been responsible.[44][269] The Associated Press reported that "no one appeared to have witnessed the strike" and that "local security officials quickly took what remained of the projectile, making it impossible to verify who fired it."[278] A United Nations Report released in March 2013 concluded that Sadallah "[was] killed by what appeared to be a Palestinian rocket that fell short of Israel" and not by an Israeli airstrike.[279]

The UN reported that at least one other child and adult had also been killed by Hamas fire.[254]

Both U.N. Secretary-General Ban Ki-moon and U.N. High Commissioner for Human Rights Navi Pillay condemned the continuing indiscriminate attacks and targeting of civilians in Israel by militants from Gaza.[33][280]

A burning car after a Grad rocket from Gaza hit it near a residential building in the city of Beersheba during Operation Pillar of Defense, November 2012.

Human Rights Watch stated that armed Palestinian groups fired hundreds of rockets at Israeli cities, violating international humanitarian law, and that statements by Palestinian groups that they deliberately targeted Israeli civilians demonstrated an "intent to commit war crimes." HRW's Middle East director Sarah Leah Whitson said that Palestinian groups made clear that "harming civilians was their aim" and said that the launching rockets at populated areas had no legal justification. International humanitarian law prohibits deliberate attacks on civilians, and intentional violations can be war crimes.[84][85]

A report by the UN High Commissioner for Human Rights stated that "Palestinian armed groups continuously violated international humanitarian law, by launching indiscriminate attacks on Israel and by attacking civilians".[270][273] The report further stated, "While some projectiles were directed at military objectives, many, if not the vast majority of the Palestinian attacks on Israel constituted indiscriminate attacks. Such attacks violate international humanitarian law. ... Most rockets fired by the armed groups did not seem to be directed at a specific military objective. Furthermore, many Palestinian armed groups directly and indirectly indicated their determination to – and took responsibility for – attacks on Israeli civilians or large population centres in Israel. Such acts clearly violate international humanitarian law."[254]

Human Rights Watch stated that Palestinian groups endangered civilians by "repeatedly fir[ing] rockets from densely populated areas, near homes, businesses, and a hotel". Under international law, parties to a conflict may not place military targets in or near densely populated areas. One rocket was launched close to the Shawa and Housari Building, where various Palestinian and international media have offices; another was fired from the yard of a house near the Deira Hotel.[84][85] Human Rights Watch said it had not been able to identify any instance where civilians had been warned to evacuate an area before a rocket launch by Palestinian militants.[85]

Col. Richard Kemp, former Commander of British Forces in Afghanistan, said: "The use of the civilian population by Hamas is undoubtedly a war crime because not only are they hiding themselves under a civilian population, [but] they are also putting the civilian population at risk. In my view, if there are civilian casualties, the responsibility does not lie with the IDF, but with Hamas, who deliberately placed them there."[281] Richard Landes criticised Hamas for firing from the midst of civilians, a practice leading to casualties blamed on Israeli counter-strikes to garner Western sympathy.[282] Danny Ayalon said that Hamas's firing of rockets from built-up civilian areas was a "double war crime", noting that ten percent of them did not reach Israel.[283]

The IDF stated that Hamas makes use of "human shield" tactics and said "By operating from densely populated areas, Hamas willingly endangers its own people, turning their houses and schools into terror sites and weapon depots."[284] The Jerusalem Post and Fox News said Palestinian rocket launch-sites were put next to hospitals, schools, mosques, and playgrounds.[252][285] On 21 November a long-range Qassam rocket, of the type Israel has accused Iran of supplying to Hamas, was fired from within 500 yards of the hospital and hit Gush Etzion, southeast of Jerusalem.[286] An IDF spokesman stated they had released footage of "rocket fire from a mosque courtyard, prayer houses, public places and homes".[287]

A Hamas rocket launch site and its civilian surroundings.

In March 2013, the UN Office of the High Commissioner for Human Rights (OHCHR) released a report criticizing Palestinian groups for launching rocket attacks from densely populated areas. The report stated that "The [Palestinian] armed groups failed to take all feasible precautions in attacks, in particular by launching rockets from populated areas, which put the population at grave risk."[254]

The IDF accused Gaza militants of abusing the protection afforded to journalists. On 20 November 2012 Muhammed Shamalah, commander of Hamas forces in southern Gaza and head of its militant training programs, was targeted by an Israeli air strike. At the time, he was driving a car which, according to the IDF, was clearly labeled "TV," indicating it to be a press vehicle.[288]

The PCHR reported that an Israeli strike had killed al-Quds Radio journalist Muhammed Abu Eisha. The UN, The New York Times, Reporters without Borders, and Human Rights Watch condemned Israel for the attack.[289][290] Frankfurter Allgemeine reported that PCHR failed to mention that Eisha was also a member of the Islamic Jihad and had participated in rocket attacks against Israel.[291] Eisha's name and photo appeared on the Islamic Jihad's website at the time of his death.[291]

The March 2013 report by the UN Office of the High Commissioner for Human Rights (OHCHR) criticized Palestinian militant groups for "summarily executing alleged Israeli spies in breach of humanitarian law".[254]

A report by the UN High Commissioner for Human Rights was harshly critical of the conduct of the Israeli army. The report stated that the IDF had "failed in many instances to respect international law", and that it did not "consistently uphold the basic principles of conduct of hostilities, namely, the principles of distinction, proportionality and precautions".[270][273]

The Israeli airstrike that killed 12 civilians, including 10 members of the Al-Dalu family, has been called a "disproportionate" use of force and a war crime by Human Rights Watch, which stated that the attack had yet to be justified by Israel, and called for the perpetrators of the strike to be punished and the surviving members of victims' families to be compensated.[292] Palestinian Center for Human Rights condemned it as "an example of blatant targeting of civilians".[293] According to The New York Times, "political leaders and human rights advocates have called the [Dalu family] deaths a massacre and a war crime."[256]

British MP Gerald Kaufman criticized the Israeli offensive, and its broader context — of occupation of the West Bank and the siege of Gaza — as war crimes.[294] In an emergency meeting of the Arab League, foreign ministers of member-states accused Israel of perpetrating war crimes and crimes against humanity.[295]

Turkey and Iran accused Israel of committing war crimes and refused to consider the Israeli airstrikes self-defense. Turkish PM Recep Tayyip Erdogan accused Israel of committing "ethnic cleansing" of Palestinians.[296] [297]

In four Israeli attacks on media facilities and journalists, ten media workers were wounded, and two cameramen and a two-year-old was killed.[298]

The Israeli government stated that each of the attacks were on a legitimate military target. The Israeli army stated that foreign journalists were used as human shields by Hamas, after attacks on two media centers in Gaza containing Hamas communications devices.[299]

Human Rights Watch conducted an investigation into these incidents and concluded that "there were no indications that these targets were valid military objectives." and thus "violated the laws of war by targeting civilians and civilian objects that were making no apparent contribution to Palestinian military operations". HRW further stated that journalists and civilian broadcasting facilities were not legitimate military targets simply because they broadcast pro-Hamas or anti-Israel propaganda.[298][300]

In one separate incident, according to the IDF, it hit four Islamic Jihad militants hiding out in a media center in Gaza, the Al-Sharouk compound.[301][302] PIJ reported by text message that one of their senior militant operatives, Ramez Harb, was killed in the airstrike.[303][304][305] as well as Palestinian cameramen. Israel warned the foreign journalists to leave the building before the strike.[306][307][308] One foreign journalist that worked there spoke of his anger that the building was being used as a hideout by Palestinian militants, endangering many people.[304] Human Rights Watch said this attack appeared to be on a military target, and that if Palestinians conducting military operations were present, they were violating international law by placing civilians at unnecessary risk.[298]

The Israeli military's alleged targeting of journalists was also condemned by Reporters without Borders.[305][309] Christophe Deloire, secretary-general of RWB, said "Even if the targeted media support Hamas, this does not in any way legitimize the attacks. ... Attacks on civilian targets are war crimes and serious violations of the Geneva Conventions. Those responsible must be identified."[310][311] Writing for The New York Times, David Carr noted that IDF spokeswoman Avital Leibovich, who said that the journalists were "people who have relevance to terror activity", did not identify the strike as a mistake. Carr accused Israel of deliberately targeting journalists under the cover of war, using "amorphous" phrases such as "relevance to terror activity" to justify the attacks.[312]

NGO Monitor stated that Hamas in Gaza "terrorizes the international press" because it put its own operational communication antennas on top of buildings whose lower floors house foreign media outlets.[313]

"What Would You Do" IDF graphic.

The IDF's blog incorporates gamification features where visitors are awarded points and given badges for things such as visiting the blog or sharing its contents on their social networks.[328] Although the blog had had these features previously, they had been disabled before Operation Pillar of Defense due to "high traffic."[329] They were re-enabled shortly after the operation began. Multiple commentators have described the timing of their re-enablement just after the launch of Operation Pillar of Defense as offensive. ReadWrite's Jon Mitchell described it as "absolutely horrendous", and The Atlantic's Jeffrey Goldberg called it "disgraceful."[329][330][331]

Israel's social media campaign around Operation Pillar of Defense has been perceived by some parties as overly aggressive or otherwise inappropriate. Wired described Israel's efforts as "hyper-pugnacious," and Foreign Policy's Michael Koplow expressed fears that Israel's social media campaign might contribute to some people's "fear of Israel run amok with no regard for the collateral damage being caused."[330]

Hamas attempted to conduct "psychological warfare" consisting primarily of fake emails and Facebook postings. Many Israelis received a false announcement from an "IDF Spokesman" warning that "terrorists in Gaza can track you and direct their Katyushas to your location!" if they opened their text messages. Thousands received emails in broken Hebrew that "the military censorship of military intelligence" was concealing information about attacks on soldiers and urged them to view the "picture of the field of death in which our soldiers are falling in Gaza." The attached YouTube videos, though claiming to show an IDF jeep struck by a missile, was in fact a vehicle of the Reuters news agency that had been hit on the border.[332][333]

Hamas warned Gazan civilians against spreading unsourced information, claiming that such behavior harmed national security and aided Israel's "psychological war". The Interior Ministry said that it would convey any "needed information" in order to "safeguard the truth." The statement came after Hamas gunmen publicly shot a Gaza resident multiple times in the head for allegedly collaborating with Israeli authorities.[334] Richard Landes, a blogger and American Associate Professor of history at Boston University, accused Hamas of "brazen hypocrisy" and exploiting a death they had caused in order to garner Western sympathy.[282][335]

Hamas fabricated achievements and used pictures of children injured or killed in Syria, presenting them in the social media as Palestinian dead. One of its tweets about the Israeli strikes contained a picture of a dead girl, previously posted on the "Syrians & Friends" Facebook page in October 2012.[336][337][338][339] Another photo of explosions that was uploaded to the Facebook page affiliated with Hamas appeared to be digitally altered.[315] Hamas staged several fake deaths and scenes of injury in front of TV crews.[336]

Some argued that Hamas' manipulation effectively undermined their own cause, as readers could not be certain of the authenticity of what they were seeing.[336]

The Arab news site Alarab Net released a photo on 18 November which depicted three bloodied children and their mother lying on a floor, who were allegedly massacred in Gaza. Inciting a flurry of comments on Facebook, they turned out to be Syrian massacre photos from 19 October reused to depict a "Gaza tragedy".[348]

On 19 November, BBC Gaza correspondent Jon Donnison retweeted a photograph of a dead or injured child titled "Pain in Gaza", with his own comment "heartbreaking". It was soon shown that the photo was apparently taken in Syria and is dated to 28 October 2012, before the beginning of the events in Gaza. Donnison apologized for the incident.[349][350]

Pro-Palestinian activists co-opted another photograph on Twitter, identifying an injured infant held by a rescue worker as a "young injured Palestinian child". However, Facebook and Twitter users recognized it as that of an Israeli baby wounded by a Hamas rocket attack; "Kiryat Malachi" was printed on the rescue worker's vest.[351]

Photographs of a distraught Palestinian man, Jihad al-Masharawi,[254] a BBC journalist, carrying the body of his 11-month-old son, Omar, wrapped in a white shroud were printed in newspapers worldwide and widely distributed on social media. Masharawi, the BBC Middle East bureau chief, and at least two human rights organizations initially blamed Israel for the incident, and the infant's death quickly became a powerful symbol of the conflict. However, in March 2013, the report of the Office of the United Nations High Commissioner for Human Rights on the eight-day conflict stated that Omar was most likely the victim of "what appeared to be a Palestinian rocket that fell short of Israel."[352]

BBC News and CNN broadcast Reuters footage of an apparently injured Palestinian man being carried away by a group of people. But the BBC's footage later showed the man walking around on his own.[353] CNN said that Reuters did not know the source of that film, while the BBC News responded that to the best of their knowledge, the events were not staged, and that the footage had been cut from a longer reel that showed the man lying on the sidewalk, being lifted and receiving treatment, and then walking away having recovered. The BBC said that it had taken steps to ensure that any re-broadcast would make this sequence of events clear to its audience.[354][355]

The United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA) expressed concern for the use of footage by the IDF which suggested the agency's complicity in "terrorist activities" targeting Israel.