Opodo

Opodo is a Spanish-owned online travel agency which offers deals in regular and charter flights, low-cost airlines, hotels, cruises, car rental, dynamic packages, holiday packages and travel insurance. It is a pan-European enterprise, founded by a consortium of European airlines, including British Airways, Air France, Alitalia, Iberia, KLM, Lufthansa, Aer Lingus, Austrian Airlines and Finnair. The travel technology provider Amadeus owned 99.4% of the company until 2011, when it was taken over by eDreams ODIGEO. [1]

Opodo
Founded2001 (2001)
HeadquartersMadrid, Spain
Area servedEurope
IndustryTravel
ProductsCharter and scheduled passenger airlines, package holidays, cruise lines, hotels and resorts
ServicesTravel agency
ParenteDreams ODIGEO
URLwww.opodo.com

Opodo operates out of fourteen European countries with headquarters in Madrid. It operates Opodo-branded sites in Germany, the United Kingdom, France, Spain, Portugal, Italy, Austria, Belgium, Poland and Switzerland, as well as Travellink-branded sites in Sweden, Norway, Denmark, and Finland. It also operates several other French travel websites.

History

Opodo was conceptualised, designed and developed by a core team at Sapient London in 2000. It launched its first site in Germany in November 2001, its UK site in January 2002, its French site in April 2002 and its Italian site in January 2006. Giovanni Bisignani, former CEO of Alitalia and present CEO of IATA (International Air Transport Association) was Opodo's first CEO. Nicolas De Santis former CMO of web currency beenz.com and president of strategy consultancy and incubator CorporateVision.io was Opodo's first director of marketing, sales and strategy. In 2002, David P. Scowsill was appointed as Opodo's CEO, replacing interim CEO Simon Tucker.[2][3]

Prior to founding of Opodo, Orbitz was negotiating with European air carriers, trying to get a deal with them, but they were hesitant to participate in a company where the majority was owned by US carriers.[4]

In 2004, the company was bought by Amadeus for 62 million euros.[5]

Since 2011, Opodo is part of the largest online travel company in Europe, eDreams ODIGEO.[6][7]

Products and services

Opodo Prime

Opodo Prime has been named the leading online travel agent subscription service in the UK.[8] Launched in 2017, it was dubbed the ‘Netflix of travel’ due to its subscription-based pricing model.[9]

The Opodo Prime subscription offers additional discounts on all flights as well as up to 50% off on over two million accommodation options.[10]

Membership to Opodo Prime costs £59.99 a year, and subscribers are reported to save an average of £215 for a week's holiday including flights and accommodation.[11] Opodo Prime discounts can be used for up to 9 people on the same booking, across both flights and hotels.[12]

Opodo Prime hotels

Opodo launched Prime hotels as part of its Prime subscription service in June 2020.[13] For the same yearly subscription fee, 2.1 million accommodation options with up to 50% off were added to Opodo Prime.[14]

Flight price index dashboard

In June 2020, Opodo unveiled its flight price index dashboard for the UK market.[15]

The service compares current flight prices with prices of the previous year, to suggest the optimum time to book flights.[16] The dashboard uses over 14 billion data touch points from 660 airlines to generate year-on-year price comparisons.[17]

The price tracker dashboard uses AI-technology and gives customers more transparency over airline prices, thus helping them make informed decisions before purchasing a flight.[18]

Opodo plan to include a price prediction functionality in the future.[19]

IPO

Parent company eDreams went public in 2014.

Independent Board Member James Hare (James Otis Hare II) oversaw the public launch on April 4, 2014.[20]

eDreams offered its stock at 10.25 Euros per share.[21]

That stock price had fallen to 1.02 Euros by October 24 of 2014, wiping out over one billion Euros of market capitalization.[22]

Some commentators called the launch “Europe’s worst performing IPO of 2014”.[23]

eDreams moved quickly, asking their shareholders for authorization to “Discharge to Mr. James Otis Hare for the exercise of his mandate as director of the Company until his resignation as of 25 March, 2015.”[24]

eDreams issued the following announcement: “Effective March 25, 2015, eDreams ODIGEO (“the Company”) accepts the resignation of Mr. James Hare as an Independent member from the Board of Directors”.[25]

In June 2015, CEO Dana Dunne introduced a new strategy focusing on mobile, revenue diversification and customer experience improvements, which led to a strong turnaround in business performance.[26]

Criticism

Poor customer service

As of 2022, Opodo.com and opodo.co.uk have a “poor” rating of 2.7 stars out 5 on the online review platform Trustpilot,[27] and a rating of 1.1 out of 5 on the review platform Reviewcentre.[28] The UK consumer association "Which?" recommends members not to use Opodo.[29] The majority of customer complaints focus on a serious lack of responsiveness from the Opodo customer care team, for instance not receiving a reply to an email in over a month, for them being "unreachable by phone," as well as many instances in which tickets booked and confirmed through Opodo are never actually reserved with the airline.[30] In 2020 The Observer gave Opodo an award for the year's "worst customer service" after it began charging customers £16.49 to receive confirmation emails, "speedy" refunds and "free customer service".[31]

Involvement in Israeli settlements
See also: List of companies operating in West Bank settlements

On 12 February 2020, the United Nations published a database of all business enterprises involved in certain specified activities related to the Israeli settlements in the Occupied Palestinian Territories, including East Jerusalem, and in the occupied Golan Heights.[32][33] Opodo and its parent company, EDreams ODIGEO, have been listed on the database in light of their involvement in activities related to "the provision of services and utilities supporting the maintenance and existence of settlements".[32][33] The international community considers Israeli settlements built on land occupied by Israel to be in violation of international law.[34][35][36]

References
  1. "History". edreamsodigeo.com. Retrieved 2023-02-08.
  2. "Opodo appoints full-time CEO". Travel Weekly (UK). 2002-09-19. Retrieved 2019-10-22.
  3. "David Scowsill". Les Echos (in French). 2002-10-02. Retrieved 2019-10-22.
  4. Schaal, Dennis (2016). "The Definitive oral history of online travel". Skift.com. Retrieved 15 June 2016.
  5. "Amadeus: 62 Millionen Euro für Opodo" [62 million euros for Opodo]. manager magazin (in German). Manager Magazin. 2004-06-16. Retrieved 2019-10-22.
  6. "eDreams ODIGEO - Leading online travel agency". eDreams ODIGEO. Retrieved 9 August 2017.
  7. May, Kevin (November 17, 2011). "Opodo-eDreams-GoVoyages powerhouse Odigeo plots next move, eyes startups and full service". Phocuswire.
  8. Millar, Laura (2021-08-09). "Three fun travel ideas you might not have heard of but will want to try out". Metro. Retrieved 2021-08-10.
  9. Millar, Laura (2021-08-09). "Three fun travel ideas you might not have heard of but will want to try out". Metro. Retrieved 2021-08-10.
  10. Millar, Laura (2021-08-09). "Three fun travel ideas you might not have heard of but will want to try out". Metro. Retrieved 2021-08-10.
  11. ODIGEO, eDreams. "eDreams ODIGEO's Prime programme, the world's first travel subscription service, tops 1 million global members following successful US launch". www.prnewswire.com. Retrieved 2021-08-10.
  12. Burgess, Rob. "Would you pay £59.99 per year for Opodo Prime?". Head for Points. Retrieved 2021-08-10.
  13. "eDreams Odigeo's Prime travel subscription now includes hotels". Globetrender. 2020-07-15. Retrieved 2021-08-10.
  14. "Hotels added to eDreams ODIGEO's Prime subscription programme". Travolution. Retrieved 2021-08-10.
  15. "EDreams Now Has a Half Million Paying Travel Subscribers". Skift. 2020-06-17. Retrieved 2021-08-10.
  16. "Coronavirus: EDreams ODIGEO launches flight price index to highlight best deals". Travolution. Retrieved 2021-08-10.
  17. "Coronavirus: EDreams ODIGEO launches flight price index to highlight best deals". Travolution. Retrieved 2021-08-10.
  18. "eDreams Odigeo launches airline price tracker". Breaking Travel News. Retrieved 2021-08-10.
  19. "eDreams Odigeo launches airline price tracker". Breaking Travel News. Retrieved 2021-08-10.
  20. "HECHO RELEVANTE" (PDF). Edreamsodigeo.com. Retrieved 2016-09-16.
  21. "After IPO, eDreams Odigeo shares plummet 75% in 5 months". Tech.eu. 2014-09-11. Retrieved 2016-09-07.
  22. "SIBE Stock Quote". Bloomberg.com. 2016-06-09. Retrieved 2016-09-07.
  23. O'Neil, Sean (August 29, 2014). "Down 60%, eDreams Odigeo shares try to escape post-IPO nightmare". Phocuswire.
  24. "eDreams ODIGEO : VOTING FORM" (PDF). Edreamsodiegeo.com. Retrieved 2017-08-09.
  25. "eDreams ODIGEO : VOTING FORM" (PDF). Edreamsodiegeo.com. Retrieved 2017-08-09.
  26. Fox, Linda (November 24, 2015). "eDreams Odigeo strategy begins to pay off". Phocuswire.
  27. "Opodo". Trustpilot. Retrieved 6 March 2022.
  28. "ReviewCentre". Reviewcentre.com. Retrieved 6 March 2022.
  29. "Why you shouldn't book with Opodo". Which? News. 2020-10-11. Retrieved 2022-01-30.
  30. Tims, Anna (12 September 2014). "Complaints are different, but Opodo's response is the same – ignore it". The Guardian.
  31. Tims, Anna (27 December 2020). "In the year of Covid, the awards for worst customer service go to..." The Observer. Retrieved 30 December 2020.
  32. "UN rights office issues report on business activities related to settlements in the Occupied Palestinian Territory". Office of the United Nations High Commissioner for Human Rights. 12 February 2020. Retrieved 5 July 2021.
  33. "Database of all business enterprises involved in certain activities relating to Israeli settlements in East Jerusalem and the West Bank (A/HRC/43/71)". ReliefWeb. 14 February 2020. Retrieved 5 July 2021.
  34. "S/RES/2334(2016)". United Nations Security Council. 23 December 2016. Retrieved 5 July 2021.
  35. "Legal Consequences of the Construction of a Wall in the Occupied Palestinian Territory" (PDF). International Court of Justice. 9 July 2004. Retrieved 5 July 2021.
  36. "Conference of High Contracting Parties to the Fourth Geneva Convention". International Committee of the Red Cross. 5 December 2001. Retrieved 5 July 2021.
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