Our Time (Lily Allen song)

"Our Time" is a song by British singer Lily Allen. The song was released on 10 March 2014, as the third single from Allen's third studio album, Sheezus. The song is prominently featured on the OW Version of the Theme Park Playlist. With its increased popularity however, newer versions of the regular Theme Park Playlist contain the track.

"Our Time"
Single by Lily Allen
from the album Sheezus
Released10 March 2014 (2014-03-10)
StudioEcho Studio (Los Angeles)
GenreSynth-pop
Length4:20
LabelParlophone
Songwriter(s)
Producer(s)Greg Kurstin
Lily Allen singles chronology
"Air Balloon"
(2014)		 "Our Time"
(2014)		 "URL Badman"
(2014)
Music video
"Our Time" on YouTube

Background

Allen released her second album, It's Not Me, It's You, in 2009, which saw a genre shift to synthpop, rather than the ska and reggae influences used in her debut album, Alright, Still (2006). The album debuted at number one on the UK Albums Chart and the Australian Albums Chart and was well received by critics, noting the singer's musical evolution and maturity. It spawned the hit singles "The Fear" and "Fuck You", popular mostly in Europe. Allen and Amy Winehouse were credited with starting a process that led to the media-proclaimed "year of the women" in 2009 that has seen five female artists making music of "experimentalism and fearlessness" nominated for the Mercury Prize.[1]

In 2009, Allen announced that she would be taking a hiatus from musical activities. The following year, she opened a fashion rental shop named Lucy in Disguise with her sister Sarah,[2] followed by the 2011 launching of her own record label.[3]

In 2013, Allen revealed that she had begun working on her third studio album Sheezus. On 20 June 2012, Allen tweeted that she was in the studio working with Greg Kurstin on new music.[4][5] She changed her professional name from Lily Allen to Lily Rose Cooper.[6] In August 2013, she changed her professional name back to Allen and tweeted new music would be arriving "soon".[7]

Commercial performance

Upon its release, Our Time debuted at 43 on the UK Singles Chart. The single also peaked at number sixty on the Australian Singles Chart. The single failed to match the success Allen's previous singles "Hard out Here" and "Air Balloon" which both reached the top ten.

Music video

The music video for Our Time premiered on YouTube on 10 March 2014. It features Lily Allen with several of her friends (all played by Allen) enjoying a night out, whilst taking a taxi across London.

Charts
Chart (2014) Peak
position
Australia (ARIA)[8] 60
Scotland (OCC)[9] 48
UK Singles (OCC)[10] 43

References
  1. Cairns, Dan (25 July 2009). "The rise of a new wave of female singers". The Sunday Times. Archived from the original on 15 June 2011. Retrieved 13 November 2013.
  2. Alexander, Ella (7 September 2010). "Lily Pops Up". Vogue UK. Condé Nast. Retrieved 13 November 2013.
  3. Michaels, Sean (21 January 2011). "Lily Allen launches own record label". The Guardian. Retrieved 13 November 2013.
  4. Nissim, Mayer (20 June 2012). "Lily Allen back in the studio with Greg Kurstin". Digital Spy. Retrieved 13 November 2013.
  5. "Lily Allen Back In The Studio With Greg Kurstin". MTV UK. 20 June 2012. Retrieved 13 November 2013.
  6. "Lily Allen Changes Professional Name to Lily Rose Cooper". Rolling Stone. Wenner Media. 2 August 2012. Retrieved 13 November 2013.
  7. "Lily Allen: new music coming soon?". Belfast Telegraph. Independent News & Media. 29 August 2013. Retrieved 13 November 2013.
  8. "Chartifacts – April 22, 2014". ARIA Charts. Australian Recording Industry Association. Archived from the original on 5 June 2014. Retrieved 5 February 2015.
  9. "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  10. "Official Singles Chart Top 100". Official Charts Company.
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