Outside Lands (festival)

Outside Lands (formerly known as the Outside Lands Music and Arts Festival) is a music, food and art festival held annually in Golden Gate Park in San Francisco. [3] The festival is produced by Another Planet Entertainment, Superfly Presents, and Starr Hill Presents. It is the largest independently owned music festival in the US.[4] In 2019, it was one of the world's highest grossing festivals with revenues of almost $30 million.[5]

Outside Lands

Outside Lands in 2011
Genre
Dates3-day weekend in August (currently)
Location(s)Golden Gate Park
(San Francisco, California, U.S.)
Coordinates37.76852°N 122.492964°W / 37.76852; -122.492964
Years active2008–2019, 2021–present
Founded by
Attendance220,000 (2022)[1]
Capacity75,000+[2]
Websitewww.sfoutsidelands.com

History

The inaugural festival occurred August 22–24, 2008, with Radiohead as the first band to play after dark.[4] It included more than 60 musical acts, as well as several art installations. The festival grounds included the Polo Fields (home to the Lands End Stage), Hellman Hollow/Speedway Meadow (Twin Peaks and Panhandle stages), and Lindley Meadow (Sutro and Presidio stages). Bringing in 40,000 to 60,000 attendees a day, the inaugural festival was mostly a success; however, it was criticized for its lack of crowd control and disruption to the normally quiet Richmond and Sunset District neighborhoods.[6]

The second edition of the festival was held August 28–30, 2009, and streamed live on YouTube via the festival's YouTube account. It was not as successful as the inaugural year with a smaller turnout. The Beastie Boys were scheduled to be the headliners, but they dropped out of the lineup a month before the festival after Adam Yauch was diagnosed with cancer. Promoters scaled the event down to 40 total acts over two days for the third year.[4]

During the 2014 event, San Francisco police seized hundreds of counterfeit wristbands used by scalpers. This resulted in an adoption of radio frequency identification (RF) wristbands for 2015. Fantastic Negrito was accused of selling illegal VIP passes to the event.[4]

This festival went on hiatus in 2020 due to COVID-19 restrictions. The 2021 edition occurred on Halloween Weekend, October 29–31.

Grass Lands

The 2019 iteration became the first major music festival to offer legal cannabis for sale, after the San Francisco Office of Cannabis granted a temporary sales permit to Outside Lands.[7] The area was known as "Grass Lands" and sold more than US$1-million in cannabis products such as edibles, vaping cartridges and joints over the three-day event.[8] 28 brands including Cresco Labs, PAX, Eaze, Kiva Confections, Flow Kana, Openvape and Bloom Farms sold items such as cannabis-infused drinks, edibles, dabs, prerolls and disposable pods.[9][10] San Francisco-based brands Green Door, Lady Chatterley Delivery, Flower to the People and Posh Green Collective were also available in Grass Lands.[11] There were no requests for medical transport in the designated area, and all participants were required to throw away any alcoholic beverages before entering and show a 21+ identification.[12]

Outside Lands lineups by year
Main article: Outside Lands festival lineups

See also

References
  1. "Enter Outside Lands: The Bay Area Mega-Fest Celebrates 15 Years - Pollstar News". news.pollstar.com. 2023-04-03. Retrieved 2023-05-28.
  2. "Outside Lands Promoters Hope to Bring Second Weekend of 'Headliner-Driven Events' to Polo Field After Next Year's Fest". sfist.com. 2023-05-12. Retrieved 2023-06-30.
  3. Ruskin, Zack (2017-08-08). "The Pride of San Francisco: Outside Lands Turns 10". Consequence. Retrieved 2023-05-16.
  4. Vaziri, Aidin. "A look back at 10 years of Outside Lands". The San Francisco Chronicle. Retrieved 2019-09-14.
  5. Watson, Amy (2020-01-23). "Highest grossing festivals 2019". Statista. Retrieved 2020-08-02.
  6. "Macktronic: REVIEW: Outside Lands Festival (SF)". Macktronic.blogspot.com. August 25, 2008. Retrieved August 13, 2011.
  7. Blistein, Jon (2019-08-08). "Outside Lands Gets Approval to Sell Weed". Rolling Stone. Retrieved 2019-08-15.
  8. Gentile, Dan (2019-08-14). "Outside Lands' Grass Lands sold seven figures worth of cannabis. How much weed is that?". SFGate. Retrieved 2019-08-15.
  9. "Grass Lands Partners". Sfoutsidelands.com. Retrieved 2019-09-14.
  10. Downs, David (2019-08-08). "Outside Lands Nabs Historic Permit to Partake, Sell Cannabis". Leafly. Retrieved 2019-09-14.
  11. Kukura, Joe (2019-08-12). "GrassLands at Outside Lands Stays Cleaner, Chiller Than The Rest Of Festival". SFist - San Francisco News, Restaurants, Events, & Sports. Archived from the original on 2019-09-13. Retrieved 2019-09-14.
  12. Downs, David (2019-08-12). "Legal Cannabis Mellowed Outside Lands Megafestival". Leafly. Retrieved 2019-09-14.
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