Pak'nSave

PAK'nSAVE (originally PAK 'N SAVE) is a New Zealand discount food warehouse chain owned by the Foodstuffs cooperative.[1] It is one of the three main supermarket chains in New Zealand, alongside Countdown and New World.

"PAK'nSAVE" redirects here. Not to be confused with the supermarket chain in California, currently owned by Safeway Inc..

PAK'nSAVE
TypePrivate subsidiary
IndustryRetail
Founded1985; 38 years ago
Headquarters
Wellington
,
New Zealand
Number of locations
56
ParentFoodstuffs
Websitewww.paknsave.co.nz

There are 56 stores across the country, including 17 in Auckland. The stores sell a range of produce, including meat, fish, bread, liquor and other groceries.[1]

Stores are large and have a no frills environment, often with unlined interiors and concrete floors. Customers are left to pack their own bags, however (since 2019) plastic bags are no longer sold at checkout. Customers are instead expected to supply their own re-usable bags.[2] Many stores offer boxes set on or under a large desk where customers can pack their groceries for easier convenience. From 2015, PAK'nSAVE was consistently the cheapest supermarket in New Zealand during several years of surveys.[3][4]

History

The first store, styled "PAK 'N SAVE",[5] opened in June 1985 at Kaitaia in the North Island.[5]

In 2005, there were 37 stores around New Zealand, including seven in Auckland.[6]

Operations
PAK'nSAVE store in New Plymouth

The name probably originates from the cost-saving practice of leaving customers to pack their own groceries, with checkout operators simply placing the products purchased back into a trolley.

Extra products that are not on shelves are stacked above the shelves on the pallets they were delivered in, meaning that the floor space can be used for retail and storage. The stores are supplied daily from their co-operative distributor Foodstuffs.[7]

PAK'nSAVE stores often buys stock in bulk.[7] This process means that stores don't offer a wide variety of brands and pack sizes as full-service supermarkets, with products often restricted to market leaders and store brands. A 2009 Consumer magazine survey noticed the lack of range especially in the pet food and toilet paper categories.[8]

Most stores have self checkout and some have self scanning facilities where customers scan and bag their own groceries, with several self-checkouts monitored over by a single staff member for assistance and to clear any restricted transactions (e.g. alcohol).[9] PAK'nSAVE has self-scanning facilities (Shop n' Go) where pre-registered customers can scan items with a hand-held scanner (PS20) while shopping in store.[10]

PAK'nSAVE Mini
PAK'nSAVE store in Wanganui

On 13 September 2017, Levin's Write Price supermarket was re-branded as PAK'nSAVE Mini. PAK'nSAVE Mini is a small format store that stocks around 2,500 products. In comparison, standard PAK'nSAVE stores stock approximately 8,000 products.[11][12]

Competition

PAK'nSAVE's main competitors are Countdown, owned by Woolworths NZ; and Foodstuffs' full-service supermarket, New World.

In the annual Consumer magazine survey of supermarket prices, PAK'nSAVE has been named the country's cheapest supermarket (either unanimously or by majority of centers surveyed) in all eleven surveys since the current survey methodology was adopted in 2003. The latest survey was conducted in May 2013, which was based on the purchase of forty common products, including food, non-alcoholic drinks, personal care and cleaning items (but excluding meat, fresh fruit and vegetables due to quality comparison issues and alcohol due to local licensing rules and heavy discounting practices). In the survey, PAK'nSAVE was named cheapest in six of the seven centers surveyed (north Auckland, south-east Auckland, Tauranga, Napier-Hastings, Christchurch and Dunedin), and was named second-cheapest in the remaining center (Wellington) behind Countdown.[13]

Marketing

PAK'nSAVE is well known for its "cut price" television and print adverts utilising a stick figure, named "Stickman", in black on a yellow background (occasionally, the colour scheme is reversed, including during the 2011 Rugby World Cup and the 2012 Summer Olympics). The television adverts are voiced by comedian Paul Ego.[14]

In 2011, the Stickman adverts were one of the finalists for Best Ad in the annual Fair Go Ad Awards, but lost to the New Zealand Lotteries Commission's "Wilson the Dog" adverts.[15]

Fuel discounts
Pakn'Save Fuel

PAK'nSAVE offers fuel discounts to shoppers for spending a qualifying amount on shopping. PAK'nSAVE stores with on-site PAK'nSAVE fuel filling stations offer vouchers to use at these stations. Stores without on-site Pak'nSave fuel filling stations offer vouchers for use at Z Energy service stations.[16]

Fuel sites

In December 2002, the first PAK'nSAVE fuel site was opened at the PAK'nSAVE in Tamatea. It was originally owned by BP New Zealand and Foodstuffs. More fuel sites were opened in more PAK'nSAVE stores and New World joined for the fuel sites later. In 2018, Z Energy won Mobil's contract to operate the fuel sites and fuel vouchers.[17]

Fundraising and Charity

In early 2023 PAK’nSAVE Owner Operators from across the North Island donated over $575,000 to help communities affected by Cyclone Gabrielle.[18]

PAK’nSAVE stores donated the equivalent of 2.5 million meals in 2019 to those who needed them the most.[19] The first ever PAK'canSAVE appeal saw nearly 80,000 cans donated to local food banks by generous customers, with PAK’nSAVE donating $200,000

In November 2015 PAK'nSAVE stores around New Zealand participated in the annual Movember fundraising effort, raising NZ$106,000 for Movember New Zealand. This was the largest sum ever raised by a New Zealand company for the charity.[20]

References
  1. "Pak'nSave". paknsave.co.nz. Foodstuffs.
  2. "Say goodbye to single-use plastic bags | PAK'nSAVE". paknsave.co.nz. Retrieved 24 June 2019.
  3. "Pak'nSave wins price fight again". Bay of Plenty Times. 22 February 2015. Retrieved 21 March 2015.
  4. "Pak'nSave Wins the Supermarket Price Wars". Scoop. 5 November 2014. Retrieved 21 March 2015.
  5. Allen, Christine (5 August 2015). "Couple's big gamble paid off". The Northern Advocate. Retrieved 25 March 2016.
  6. "Pak'n'Save". paknsave.co.nz. Foodstuffs. Archived from the original on 26 November 2005.
  7. "Benefits for you | PAK'nSAVE". paknsave.co.nz. Retrieved 15 June 2018.
  8. Vass, Beck (11 September 2009). "Where to find the cheapest groceries". The New Zealand Herald. Retrieved 17 December 2009.
  9. "Scan, pack and pay". Stuff. 31 January 2009. Retrieved 22 December 2022.
  10. "Pak'nSAVE begins rollout of scan-your-own grocery tech". FutureFive New Zealand. Retrieved 22 December 2022.
  11. "Levin". Pak'nSave. 13 September 2017. Retrieved 29 October 2018.
  12. "PAK'nSAVE trials its first mini supermarket". Stuff. 8 September 2017. Retrieved 29 October 2018.
  13. "Cheapest supermarket in the country revealed". The New Zealand Herald. 5 June 2013. Retrieved 11 June 2013.
  14. "Comedians freestyle through laughs". The Southland Times (via Stuff.co.nz). 29 November 2012. Retrieved 31 January 2013.
  15. "Fair Go ad awards – 26 October". Television New Zealand. 26 October 2011. Retrieved 23 February 2012.
  16. "Frequently asked questions". www.paknsave.co.nz. Retrieved 22 December 2022.
  17. "Z ousts Mobil in supermarket petrol deal". Newsroom. 3 May 2018. Retrieved 22 December 2022.
  18. "PAK'nSAVE Donates Over Half a Million to Help Communities Recover from Cyclone Gabrielle". Foodstuffs. Retrieved 1 March 2023.
  19. "PAK'nSAVE Corporate Social Responsibility 2020". PAK'nSAVE. Retrieved 1 July 2020.
  20. "Pak 'N Save sets Movember record". Stuff. Retrieved 3 December 2015.
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