Panzani

Panzani is a French brand of pasta. Since 2005, it has been a subsidiary of Ebro Foods.[1]

Panzani
Industryfood
Founded1950
HeadquartersLyon, France
Revenue€578 million (2019)
€48 million (2019)
Number of employees
745
Websitehttps://www.panzani.com/

Overview

The brand was started by Jean Panzani in Parthenay in 1950.[1] In the 1950s, he sold pasta in cellophane whereas other companies used cardboard.[1] From 1960 to 1964, it merged with La Lune and Régia Scaramelli.[1] It was in the 1960s that it became the market leader in pasta wholesalers in France. In 1964, Roland Barthes analysed a commercial by Panzani in his essay entitled 'The Rhetoric of the Image', suggesting Panzani was trying to come across as Italian.[2][3][4][5]

In 1973, it was bought by Groupe Danone.[1] Its TV commercials featured André Aubert as Don Patillo, a namesake for Don Camillo, made famous by Fernandel.[1]

In 1997, it was bought by Paribas Affaires Industrielles.[1] In 2002, it bought Lustucru, another French brand of pasta.[1]

In April 2005, it was bought by Ebro Foods.[1]

References
  1. "Official website, History". Archived from the original on 2012-11-22. Retrieved 2012-11-14.
  2. James Gordon Bennett, Design Fundamentals for New Media, Cengage Learning, 16 Feb 2012, p. 261
  3. Rena Sanderson, Hemingway's Italy: New Perspectives, Louisiana State University Press, 2006, p. 42
  4. Stephen Bull, Photography, Taylor & Francis, 3 Feb 2010, p. 40
  5. Terry Harpold, Ex-Foliations: Reading Machines and the Upgrade Path, University of Minnesota Press, 2009, p. 144


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