Parco P.I.

Parco P.I. is a reality television program that aired on Court TV for two seasons. The series is about the cases of New York City-based private investigator Vincent "Vinny" Parco, his daughter Dani Parco, his twin sons Chris Parco and Vincent Parco Jr. and a number of the female investigators who work for the firm.[1] Parco was already well-known for being hired to use attractive females who would tempt husbands whose wives suspected them of infidelity.[2]

Its first episode aired August 28, 2005, and its final episode aired November 15, 2006.[3] Once Time-Warner moved forward with purchasing the remaining 50% of Court TV, owned by Liberty Media Corp. in 2006, the reality show was cancelled.[4] This was due in part to the revamping of the network, and their plan of moving away from 'reality' shows to focus on more unscripted content. This also prompted the network's name change from Court TV to TruTV as well as the roll out of their new slogan; "Not Reality. Actuality".[5] In 2012, the New York Daily News called the series 'a failed reality show'.[6]

Advertising

The show gained considerable attention before its second-season premiere for its viral marketing using billboards that posed as a letter from a wife named "Emily" to her unfaithful husband "Steven". In the letter, "Emily" reveals that she knows about Steven's infidelity and implies that she will file for divorce from him. This gained the attention of blogs and mainstream media, which questioned the billboards' legitimacy and speculated as to what the billboards were really about.[7] In spite of the ruse, the ploy to gain notoriety for the show's 2nd season was a success. The campaign as a whole was covered by over 200 news sources on-air, online and in print. Within just a few days Emily's "14 Days of Wrath" blog had received over a million hits and she was getting requests for media appearances at a national level.[8]

References
  1. Guthrie, Marisa (August 15, 2006). "Sex, lies and Parco, P.I. on tape". New York Daily News. Retrieved 2006-08-20.
  2. "Stern Show News Archive (Private Investigator Vincent Parco Comes In. 11/15/01. 8:40am)".
  3. "Parco P.I." TV Guide.
  4. Karnitschnig, Matthew. "Time Warner Buys Rest of Court TV From Liberty". WSJ. Retrieved 2022-12-02.
  5. Andy Dehnart (2007-10-29). "Court TV will become truTV, focusing shows that are "not reality" but "actuality"". reality blurred. Retrieved 2022-12-02.
  6. "Accused 'Soccer Mom Madam' once ran escort service, private eye says". New York Daily News.
  7. Bosman, Julie (July 24, 2006). "Public Hath No Fury, Even When Deceived". The New York Times. Retrieved 2006-08-20.
  8. "Parco PI". This is not ADVERTISING. Retrieved 2022-12-02.
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