Kirks

Kirks is a soft drink manufacturer founded in Queensland, Australia in 1865, producing a selection of soft drink flavours.

Kirks
TypeSubsidiary
IndustryBeverage
Founded1865 (1865)
FounderReginald Larard and Gilbert E. Primrose
Headquarters
Queensland
,
Australia
ParentCoca-Cola Company

History

Before Kirks

The Helidon Spa Water Company was founded in 1881 as a partnership between chemist Reginald Larard, and Scottish entrepreneur Gilbert E. Primrose to bottle the spring water of Helidon, Queensland.[1] In May 1897 competitor Alfred Lucas Gardner, trading as Owen Gardner and Sons since 1850 was sued by the Helidon Spa Water Company for "infringement of his patent rights in connection with the sale of Helidon Spa water".[2] This prevented Gardner and Sons from using the words ‘Helidon’ or ‘Spa Water’ on their bottles or advertisements, until a similar suit against Edward Campbell of the 'Brisbane Aerated Water Company' was appealed and the rules were relaxed.

After Gardner's death in 1888, the business was left to his sons Alfred and Ernest, and following the death of Arthur in 1917, management duties were maintained by a Mr T. Kirkpatrick. With chemist W Doolan, Kirkpatrick developed 'Kirk's Ginger Ale', which would go on to become the company's flagship product. During the 1930s, Kirkpatrick left Owen Gardener & Sons to work for main competitor, Brisbane bottler 'Tristram's', selling 'Kirk's Ginger Beer' under their brand. For this, Tristram's were taken to court by then Owen Gardner & Sons' owner Robert Sweeney, asserting their exclusive right to the Kirk's name. Winning the case, the popularity of kirk's (now lowercase) later led the company to use the name for their soft drink products as a whole.

In 1959, to compete with competition from imported products such as Coca-Cola, the long time competitors, Helidon Spa Water Company, and Owen Gardner & Sons merged to form Helidon Gardner Pty Ltd, trading together under the popular name "kirk's".[1] Tristram's was also invited to take part in the merger, but declined. Though the claim "Since 1865" is present on Kirks' current packaging, what event this date refers to is unclear, as it does not coincide with either the founding date of Helidon Spa Water Company, Owen Gardner & Sons, or the establishment of the Kirks name itself.[3]

1980s

During the nineteen-eighties, the Kirks, Shelleys (NSW) and Gest (WA) brands shared a range of drinks with consistent packaging style and marketing material. Each brand was marketed to its own state of origin.[4][5]

Merger

In 2000, now under Coca-Cola Amatil, the brands Kirks, Shelleys and Gest, along with Halls (SA), and Marchants, were unified, all taking the name of the Queensland bottler nationwide. The relaunch campaign aimed to evoke nostalgia for the door to door soft drink delivery by local brands in the 1960s to early 80's.[6] Remnants of the original structure remain, as some flavours traditionally produced by local bottlers are only available in certain states.

In 2006, Kirks' packaging and advertising materials were redesigned, and again in 2014 with a more modern look.

Products

Much of Kirks' range originates from flavours originally produced by smaller bottlers prior to acquisition by Kirks, or the 2000 merger under Coca-Cola Amatil. A number of products remain available only in the region of its original manufacturer.[7] Some are still considered local icons.

Kirks' ginger Ale was originally sold by Owen Gardner & Sons before the company was merged with the Helidon Spa Water Company to become "kirk's" in 1959. Before the 2000 merger under Coca-Cola Amatil, Kirks sold its creaming soda under the name "Kandy".[8] Fruita and Sno Drop were originally products of Halls, whereas Kole Beer was produced by Gest. The brand's "Olde Stoney" ginger beer is the original Shelley's Old Style Stoney Beer which refers to the stone pottery bottles that non-alcoholic ginger beer was sold in during the 1800s.[9] Pasito and Creaming Soda are also original Shelley's varieties.

Kirks Originals: Creaming Soda, Lemonade, Big Sars, Old Stoney Ginger Beer, Lemon Squash, Pasito, Portello, Ginger Ale (QLD Only), Kole Beer (WA Only), Sno Drop (SA Only), Fruita (VIC, SA & TAS Only)

Kirks Surprises Limited Edition: Strawberries and Cream, Watermelonade (watermelon Chupa Chup), Lime Spider, Enchanted Fruits (raspberry, blackberry and strawberry Chupa Chup),[10] Sticky Toffee Apple, Tropical Bluetopia (pineapple and berry),[11] Summer Sorbet (mango and peach),[12] Fizzy Flamingo (peach and raspberry),[13] Sunny Stardust (pineapple and strawberry).[14]

Mixer Drinks: Soda Water, Tonic Water, Dry Ginger Ale

Other: Brewed Ginger Beer

Diet varieties of some flavours are also produced.

Fruita was discontinued in late 2019.

See also

References
  1. "Bottles and cans: an adventure in suburban archaeology | There once was a creek . . ". www.oncewasacreek.org. Retrieved 26 January 2016.
  2. "HELIDON SPA WATER CASE". Brisbane Courier (Qld. : 1864 - 1933). 11 May 1897. p. 2. Retrieved 30 June 2020.
  3. "HELIDON SPA WATER CASE. JUDGMENT BY CONSENT". The Brisbane Courier. 11 May 1897. p. 2. Retrieved 26 January 2016.
  4. "Do You Remember? - Page 2". mySandman Forums. Retrieved 28 December 2015.
  5. "Shelleys". Flickr - Photo Sharing!. Retrieved 26 January 2016.
  6. Flanagan, Kieran; Gregory, Dan (15 August 2014). Selfish, Scared and Stupid: Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence. John Wiley & Sons. ISBN 9780730312796.
  7. "Gusworld: Rant Of The Day". www.gusworld.com.au. Retrieved 26 January 2016.
  8. "KIRKS-Lemonade-375mL-Australia". Retrieved 8 February 2016.
  9. "Rare G Hall Stonie Pottery Ginger Beer Bottle | eBay". www.ebay.com.au. Retrieved 24 January 2016.
  10. "KIRKS". Cream Studios. 11 November 2015. Retrieved 30 June 2020.
  11. "Kirks Limited Edition Surprises – New Flavours". The Grocery Geek. Retrieved 30 June 2020.
  12. "Kirks Surprises Fizzy Flamingo & Summer Sorbet Soft Drink Taste Test | Birdew Reviews". YouTube. Retrieved 30 June 2020.
  13. "Kirks – Fizzy Flamingo". The Grocery Geek. Retrieved 30 June 2020.
  14. "King Of Discounts". www.facebook.com. Retrieved 30 June 2020.
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