People Like Us (Kelly Clarkson song)

The single received generally favorable reviews from critics. Carl Williott of Idolator wrote in a review, "'People Like Us' showcases Kelly’s ability to turn frustration into uplifting (and danceable) catharsis. With lines like 'We are all misfits livin' in a world on fire,' it’s another colossal, fist-in-the-air pop anthem from Clarkson."[2] Andy Scott of Celebuzz also wrote a positive review, remarking: "the latest single from the Grammy-winning superstar is exactly what we've come to expect from her: infectious beats; uplifting lyrics; and a powerful chorus that reminds one of her past hits like "Since U Been Gone" and "Stronger (What Doesn't Kill You)".[7] Multiple music critics also considered it to be a gay anthem.[8][9] Zara Golden of VH1 compared the song's lyrical theme to Lady Gaga's "Born This Way" (2011), but also noted that "Clarkson is an old expert at spinning hope from hard times and this is the perfect final entry to Clarkson’s 'Chapter One.'"[10]

Upon the release week of Chapter One, digital sales of "People Like Us" resulted in it entering the South Korean singles chart at number 14.[11] Following its release as a single, the song entered the Billboard Adult Pop Songs chart at number 30 and on the Hot Dance Club Songs at number 32,[12][13] and peaked at number 7 and number 1, respectively.[14] It was Clarkson's fourth straight pop single to top the Hot Dance Club Songs chart and further extended her record as the top female solo artist on Adult Top 40 radio.[15] It also debuted on the Pop Songs chart at number 36[16] and peaked at number 28.[14] On the week ending June 1, 2013, "People Like Us" debuted on the Hot 100 chart at number 99, and peaked at number 65.[13] As of September 2017, it has sold over 526,000 digital downloads in the United States.[17] In Canada, "People Like Us" debuted on the Canadian Hot 100 at number 66,[18] and peaked at number 28. In New Zealand, it debuted on the NZ Top 40 chart at number 37 on February 4, 2013 and peaked at number 25.[19]

Stills from the "People Like Us" music video. The first (above) features Clarkson performing the song (as presented in color), it intersperses with black-and-white scenes of her portraying a scientist in a research facility with the girl in full color (below). Pilliero utilized color as a rhetorical device to distinguish the antagonists (in monochrome) from the misfits or "people like us" (in color).[20]

The accompanying music video for "People Like Us" was directed by Chris Marrs Piliero.[21] Filmed on April 9, 2013 at Mission Street Laboratories in South Pasadena, California, it utilizes a 2.39:1 anamorphic format (similar to "Catch My Breath").[22] A twenty-second preview of the video was broadcast on E! News on May 24, 2013, with the full video premiering on VEVO on May 28, 2013.[21][23] The video utilizes several special effects shots, including the use of chroma key compositing and computer-generated imagery. In the video, Clarkson portrays a scientist breaking away from a monochromatic atmosphere and into a colorful one, accompanied with a young girl in full color.

The video, which uses the radio edit of the song, begins with a footage of Clarkson performing, alternating with scenes of her joining a group of scientists examining a young girl (played by twins Rebecca & Vanessa Rogers) in a research facility.[23] The scenes in the facility were presented in black-and-white form, with the exception of the young girl being presented in full color to distinguish her in a drab, monochromatic world. Throughout the chorus, Clarkson furtively takes snapshots of the girl using a Nokia Lumia 920, an example of product placements used in the video. She then sneaks into the girl's holding cell and lets her wipe a part of her face, revealing a colored look.[20] The two try to escape the facility while being chased by its guards.[23] Riding in a red BMW Z4 while being followed, the two, Clarkson now in full color, drive through a tunnel with a bright light at the end.[23] At the tunnel's end, the guards try apprehend them, but were stopped in flabbergast when other people in full color intervene and after discovering a world changing from black-and-white into color. The video zooms out to show a fractal landscape terrain and ends with a shot of Clarkson singing the last line, now revealing a full colored appearance.[24]

The video received positive reviews from various critics, with many of them comparing the video's monochromatic treatment to the 1998 film Pleasantville.[23] Emily Blake of MTV wrote that "Clarkson reminds her fans that differences really are what makes the world colorful."[25] Courtney Smith of CBS Radio compared the final scene of the video to The Wonderful Wizard of Oz. She also wrote, "This sort of cinematic setting is nothing unusual for the director Piliero, although we've never seen him interconnect so many influences in one video before."[20] Paul Duren of The Dallas Morning News wrote in his review, "The video is one of Kelly’s most creative ones, and with the most ads too. You can see Nokia and BMW getting the "in your face" treatment, but it really doesn't take much away from the video. All in all, the video gives a clear representation of the song and drives the point of the song home."[26] Jayvee from The Round Table also pointed out a similar review, he wrote, "Aside from the insane amount of product placements (Nokia Windows Phone, BMW, etc.), which is new territory for Clarkson, the overall video concept and message behind the song is pretty damn cool."[27] The video received a nomination for a MTV Video Music Award for Best Video with a Message at the 2013 MTV Video Music Awards.[28]