Philippe Couillard

On March 5, 2014, amid weeks of speculation that the Parti Québécois would call a snap election, Lieutenant Governor Pierre Duchesne dropped the writs for a general election at the request of Premier Pauline Marois. Couillard opted to run in the riding of Roberval, where he now lives, handing Outremont to star candidate Hélène David.

When the election campaign began, polls showed a close race between the Parti Québécois and the Liberals. However, the PQ held a wide lead among francophone voters, giving the advantage in terms of seat distribution to the PQ. Couillard stated that his campaign would focus on "healthcare, education and jobs". He also accused Premier Pauline Marois of mismanaging Quebec's economy, saying that "Quebec is living beyond its means". He also clarified his opposition to the Quebec Charter of Values, describing it as "an unnecessary bill that succeeds only in dividing Quebecers".

Over the course of the next couple of weeks, the polls began to break heavily in the favour of Couillard and the Liberals as the PQ began to bleed support to all 3 major opposition parties. His second debate performance was not as strong as his first one, and he was criticized by both Pauline Marois and François Legault of the CAQ for suggesting that a factory worker in Quebec ought to be bilingual in the event that an Anglophone businessperson was to walk on the floor. While his comment was portrayed by his critics as proof that he was soft on the French language issue, his poll numbers continued to exceed those of his opponents.

On April 7, Couillard led the Quebec Liberals to a sweeping victory, winning 70 seats in the National Assembly and a return to government a mere 19 months after being ousted in one of their poorest election showings in the party's history.[9] The Liberals even managed to unseat Marois in her own riding. On election night, Couillard stressed the importance of creating a better business climate in Quebec and doing away with some of the divisive policies that had characterized Marois' tenure as Premier. He also pledged to work cooperatively with other provinces and the federal government and to reassert Quebec's place as a leader in the Canadian federation.

After the Liberals were elected in April 2014, the budget deficit was nearly $6 billion. Couillard's government and his finance minister, Carlos Leitão, balanced the budget only one year later in 2015 through spending cuts and raising taxes.[11] Couillard's government ran four consecutive balanced budgets during his tenure as premier. However, his cuts to education and healthcare spending caused his popularity to decline.[12]

Couillard's government removed protection of several preserved areas while authorizing logging in caribou land. The government claimed that this decision would grow the economy and jobs.[13]

In 2014, Couillard announced his opposition to the development of shale gas, citing a report that raised environmental concerns.[14]

In October 2017, Couillard's government passed Bill 62, a Quebec ban on face covering. This law gained national and international attention, as Muslim women who wear a niqab or burqa would have to remove their religious garments to uncover their face to access public services. Couillard supported the law, saying "We are in a free and democratic society. You speak to me, I should see your face, and you should see mine. It's as simple as that."[15]

Couillard's government was ousted after only one term by the Coalition Avenir Québec in the October 2018 provincial election. Couillard himself easily won reelection in Roberval.[16] He resigned as party leader and MNA on October 4, 2018.