Pineapple lumps

Pineapple lumps or pineapple chunks are a chocolate-covered confection with a soft, chewy pineapple-flavoured middle from New Zealand. They are often identified as Kiwiana.

Pineapple lumps
Alternative namesPineapple chunks
TypeConfectionery
Place of originNew Zealand
Created byCharles Diver
Main ingredientsChocolate, sugar, pineapple flavouring
Pineapple lumps in bulk

History
Charles Diver's original recipe

The Regina Confectionery Company in Oamaru introduced pineapple chunks around 1952–54.[1] Charles Diver, the confectionery chief and floor production-manager at Regina who would later formulate other classic Kiwi sweets, had the task of using up waste product from other lollies of the time. One sweet in particular — an early version of the chocolate fish with a pineapple-flavoured marshmallow middle — resulted in the most marshmallow left over, which Diver used to create pineapple chunks.[2][3] The product's name was changed to pineapple lumps by Regina in the early 1960s to give it a more catchy name.[4]

Cadbury obtained the pineapple lumps name and began manufacturing and selling them under its Pascall brand.[4] In 1995, Regina was bought by Nestlé NZ which shut down the Oamaru factory in 2001. Innovex Holdings purchased the factory from Nestlé, and in June 2001, established Rainbow Confectionery.[5][1] Rainbow sells pineapple chunks under its own brand and, in 2013, it also released pineapple chunks based on a slightly-modified version of Diver's original recipe under the Regina brand.[4][6]

Pascall's Pineapple Lumps were the last product manufactured at the Cadbury factory in Dunedin until its closure by Mondelez International in March 2018. Since the sale of all New Zealand-made stock, all Pascall Pineapple Lumps sold in New Zealand have been imported from Australia.[4][7]

As of 2023, Pams markets a product similar to Pineapple Lumps using the name "Pineapple Flavoured Bites". Countdown also sells a similar product as "Pineapple Pieces".

In 2013, Fonterra released a limited edition Pineapple Lumps-flavoured milk in New Zealand after signing a licensing deal with Cadbury [8] In 2017, Jaffas Lumps were released in New Zealand by Cadbury for a limited time.[9] In 2019, Cadbury produced a fusion between Perky Nana bars and Pineapple Lumps called Perky Nana Lumps which were released as a limited edition product in New Zealand.[10] In 2019, Cadbury released a limited edition Dairy Milk chocolate block with Pascall Pineapple Lumps inside. Released initially in New Zealand, it was later also released in Australia.[11] In 2020, Cadbury produced a limited edition mashup of Snifters and Pineapple Lumps, known as Snifters Lumps.[12]

References
  1. "Our Story". Rainbow Confectionary. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
  2. Steward, Ian (12 July 2013). "Pineapple: Lumps or chunks?". Stuff. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
  3. Ryan, Rebecca (8 May 2012). "Sweet as Kiwi lump story". Hamilton News. ISSN 1170-0777. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
  4. Sargent, Ewan (19 March 2018). "Bye-bye Kiwi-made Pineapple Lumps (but the chunks live on)". Stuff. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
  5. Lin, Tao (17 February 2017). "The locally-owned confectionery company that Kiwis don't know about it". Stuff. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
  6. Ashton, Andrew (29 July 2013). "Family marks lolly's 60th". Otago Daily Times. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
  7. Deguara, Brittney (9 April 2019). "Aussie-made Pineapple Lumps not cutting it with lolly-loving connoisseurs". Stuff. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
  8. Fahy, Ben (1 May 2013). "Lumps in your milk? Yes please, say Fonterra and Kraft". stoppress.co.nz. Archived from the original on 6 January 2020. Retrieved 6 January 2020.
  9. "Jaffa Lumps tempt and tease Kiwi candy lovers". Stuff. 16 June 2017. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
  10. Robertson, Kate (26 June 2019). "Perky Nana Lumps adding to our obsession with fusion food products". Stuff. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
  11. Paine, Hannah (16 October 2019). "Cadbury releases Pineapple Lumps chocolate blocks in Australia". NewsComAu. Archived from the original on 1 January 2020. Retrieved 1 January 2020.
  12. "Is this the real reason why we can't have the original Snifters back?". Stuff. Retrieved 1 April 2020.
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