Place Vertu

Place Vertu is a shopping mall in the borough of Saint-Laurent in Montreal, Quebec, Canada. It is located on Côte-Vertu Boulevard, at the corner of Cavendish Boulevard. The mall is about 830,000 square feet (77,109.5 m2) in size, and has a high-rise building.

Place Vertu
LocationMontreal, Quebec
Coordinates45.498767°N 73.706631°W / 45.498767; -73.706631
Address3131, boulevard de la Côte-Vertu
Saint-Laurent, Quebec
H4R 1Y8
Opening dateAugust 28, 1975
DeveloperCambridge Leaseholds Limited
ManagementWestcliff
OwnerLaSalle Investment Management
No. of stores and services155
No. of anchor tenants5
No. of floors1 (2 in Continental) (excluding highrise building)
ParkingOutdoor or multi-level
Public transit access
Websitewww.placevertu.com/en/

Stores

Anchors are Canadian Tire, Marché Adonis, Sports Experts/Atmosphere, Winners, Dollarama, and Uniprix. There is also a food court. The mall has many outlets.

History

Place Vertu's anchors on its debut on August 28, 1975 were The Bay, Kmart and Dominion for a total of 110 stores.[1] Although Sears was also among the original tenants that signed with Place Vertu, it opened its doors two months after the other stores on October 29.[2] The mall was expanded in the 1980s when a corridor was added, going from the center court to a new Pascal's hardware store. Another corridor with an office tower was added in the mid-1980s from The Bay to Pascal's.

Dominion was converted into a Provigo on July 13, 1981,[3] Pascal's former space occupied by Zellers in 1991, Provigo was converted once more into a Maxi in 1994 and Kmart's former store space was occupied by Canadian Tire in 2000. Maxi closed in 2001. The Bay closed in May 2007; Zellers relocated to The Bay's vacated location in the same year.[4]

Since 2008, the mall has been renovated and now include tenants such as Urban Planet, Dollarama, Laura/Laura+/Laura Petite Outlet, Browns Outlet, Starbucks Coffee (taking Subway's old space after that location moved to the food court). Marché Adonis took the space of Maxi in 2009. Additionally, the mall space between Zellers and the food court was turned into a Winners (which had moved from the strip mall across the street) and the existing tenants from this section were relocated elsewhere in the mall. Zellers old space (formerly Pascal's) remained empty, but was replaced by Gold's Gym in 2012.

After more than 20 years in the mall, Zellers closed in December 2012[5] and was succeeded the following year by Target,[6] but it was closed in 2015, and Sports Experts/Atmosphere relocated to that space in November 10, 2016, using only 53,000 square feet of the emplacement.[7]

Sears closed in October 2017 and is replaced by Continental/Joe Fresh.

Ownership

Place Vertu was originally the property of Cambridge Leaseholds with co-ownership by both Simpsons-Sears and the Hudson's Bay Company.[8] It was one of Cambridge's only shopping malls in the province of Quebec.[9]

In 2001, Cambridge merged with Ivanhoe to become Ivanhoe Cambridge;[10] Place Vertu became the property of this combined company.[4] Ten years later, in 2011, Ivanhoe Cambridge sold the mall to Primaris.[11]

Place Vertu is now managed by the Westcliff Group.[12][13]

Public transit

STM buses stop around the mall, while the Exo buses stop nearby at Côte-Vertu and Beaulac.

Société de transport de Montréal
Route
121 Sauvé/Côte-Vertu
128 Saint-Laurent
171 Henri-Bourassa
174 Côte-Vertu Ouest
177 Thimens
196 Parc-Industriel-Lachine
213 Parc-Industriel-Saint-Laurent
225 Hymus
371 Décarie
La Presqu'Île sector
Route
40 Express Vaudreuil - Terminus Côte-Vertu
Exo Laurentides sector
Route.[14]
499 Service Express Terminus Côte-Vertu / Deux-Montagnes

See also

References
  1. "Place Vertu opening advertisement page". Montreal Gazette. Montreal. 28 August 1975. p. 13.
  2. "Sears opening second store". Montreal Gazette. Montreal. 27 October 1975. p. 14.
  3. "Dominion notice". Montreal Gazette. Montreal. July 11, 1981. p. 9.
  4. "Place Vertu Renovations". MTLURB.com - Forum sur le développement immobilier du Grand Montréal. November 29, 2007.
  5. "The end of the run for a former "Hudson's Bay" store". Flickr. Retrieved 10 January 2018.
  6. "Target to Open First Stores in Quebec and Nova Scotia". Target Corporation.
  7. Goldenberg, Joel (9 November 2016). "Sports Experts to fill Place Vertu Target space tomorrow". The Suburban. Retrieved 13 June 2021.
  8. "National local merchants offer wide choice to public". Montreal Gazette. Montreal. 28 August 1975. p. 14.
  9. "Mall Listing". 29 August 1999. Archived from the original on 29 August 1999. Retrieved 10 January 2018.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  10. "Our history". 6 February 2017.
  11. "Primaris Retail REIT buys five shopping centres". The Globe and Mail. 24 May 2011. Retrieved 10 January 2018.
  12. "Shopping center Place Vertu | Westcliff Group". Westcliff.
  13. "The Westcliff Group". Place Vertu. November 28, 2017.
  14. Plan of Terminus Côte-Vertu
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