Pladis

Pladis Global (styled as pladis) is a British confectionery and snack foods company encompassing United Biscuits, Ülker, Godiva Chocolatier and DeMet’s Candy Company. It was formed in January 2016 as a subsidiary of Yıldız Holding with its headquarters in London, England. The company operates 24 bakeries in 11 countries and its products reach approximately 4 billion people worldwide in 120 countries across Europe, the Middle East, Africa, Asia and the Americas.[1]

Pladis Global
TypePrivate
Founded2016 (2016)
HeadquartersLondon, England, UK
Key people
Murat Ülker (Chairman)
Salman Amin (CEO)
Productsbiscuit, chocolate, wafer, cake, gum, candy
Revenue£3.5 billion
Number of employees
17,000+
ParentYıldız Holding
SubsidiariesUnited Biscuits
Websitepladisglobal.com

The pladis name was inspired by the Pleiades constellation, a group of seven stars visible from anywhere on Earth and is the English translation of the foundation brand "Ülker" [2]

Brands

Godiva Chocolates was acquired by Yildiz Holding in 2008.[3] In 2014, Yildiz acquired DeMet's Candy Company for $221 million, which includes the US wholesale brand Flipz and Turtles.[4] That same year, Yildiz acquired United Biscuits, the parent company of McVitie's, making it the third largest cookie company in the world.[5] Pladis also owns Go Ahead,[6] Koninklijke Verkade which includes brands such as Verkade and Sultana,[7] and Biskrem.[8]

  • Ülker Biscuits: Turkish food and beverage brand with a presence in 80 countries.[9] Ülker manufacturers of food products including biscuits and confectionery[10]
  • United Biscuits includes McVitie's, a leading snack food brand in the UK and Europe as well as a top 5 UK Food Brand.[11] In February 2016, United Biscuits released McVitie's Digestive Nibbles, reducing traditional biscuits to bite-sized format.[12] In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits.[13] In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018.[14] Jaffa Cakes is a part of McVitie's, and was reformatted in 2017.[15] McVities also produce Hobnobs, Rich Tea, Penguins, Jacob's cream crackers, Carr's water biscuits,[16] Crawford's,[17] Meredith and Drew and go ahead!.
  • DeMet’s Candy Company, which includes Flipz and Turtles
  • Godiva: manufacturer of premium chocolates and related products, founded in Belgium in 1926[18] pladis sells Godiva in grocery channels. At the May 2017 Sweet & Snacks Expo in Chicago, pladis launched Godiva Masterpieces, which included the top three best selling case pieces from Godiva boutiques in individually wrapped candies. The line was initially sold through Costco. At the same time, pladis announced it was releasing a uniform formulation for Godiva chocolate which was based on the original Belgian recipe developed in 1926.[19] In September 2017, pladis launched the Godiva Masterpieces line in the UK, and announced a partnership in which Masterpieces would be carried in Sainsbury stores.[20] pladis partnered with supermarkets in the UK, North America, China, Turkey, Sweden and Saudi Arabia and other countries to sell the Masterpieces line.[21]

References
  1. "pladis | Corporate profile".
  2. "Our story". Pladis. 2016. Retrieved 27 August 2018.
  3. Chaudhuri, Saabira (7 June 2016). "Yildiz Holding Splits Pladis into Separate Company" – via www.wsj.com.
  4. "'Hello we're pladis': Godiva and McVitie's set for big US push". confectionerynews.com.
  5. "McVitie's owner plans purpose-driven marketing in next chapter for brand".
  6. "Pladis extends Go Ahead Goodness Bar range - British Baker". bakeryinfo.co.uk.
  7. Magazine, E. S. M. "Pladis Appoints Keon Regout As Head Of Koninklijke Verkade". ESM Magazine.
  8. Eraz, Şeyma (16 March 2017). "Turkish chocolates seek to capitalize on MENA's sweet tooth". Daily Sabah.
  9. "Ülker - FIFA U-20 World Cup 2013 Marketing Highlights". www.fifa.com. Archived from the original on 26 August 2016.
  10. "Pladis: Yildiz consolidates Godiva, Ulker, UB and DeMet's into new global business". bakeryandsnacks.com.
  11. Daneshkhu, Scheherazade (12 March 2017). "McVitie's digestives to be taken global in ambitious expansion". Financial Times. Retrieved 26 February 2023.
  12. "United Biscuits launches McVitie's Nibbles". www.just-food.com. 9 February 2016.
  13. Reynolds, Mark (30 January 2017). "McVitie's launch new 'healthier' Digestive Thins at just 31 CALORIES a biscuit". Express.co.uk.
  14. "'Hello we're pladis': Godiva and McVitie's set for big US push".
  15. Corbin, Tony (30 January 2018). "Anthem partners with pladis for Jaffa Cakes redesign".
  16. Walsh, Dominic. "World domination takes the biscuit" – via www.thetimes.co.uk.
  17. Boult, Adam (3 February 2016). "Britain suffers 'biscuit drought' following McVities factory flood" – via www.telegraph.co.uk.
  18. "Working a treat: HR at pladis Global". www.hrmagazine.co.uk.
  19. "One-on-One with Brian Blanchard, Managing Director of pladis Americas". www.candyindustry.com.
  20. "Pladis launches Godiva Masterpieces chocolate in UK". www.just-food.com. 4 September 2017.
  21. "Godiva enters mainstream supermarkets in bid to become $2bn brand". confectionerynews.com.
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