Plata Ta Tá

"Plata Ta Tá" is a protest song by Chilean and Mexican singer Mon Laferte and Puerto Rican rapper Guaynaa written as a response to repression by government at the 2019-2020 Chilean protests.[1][2] It was released on November 15, 2019 through Universal Music Group as a non-single album. The song was written by Laferte and Guaynaa, and it was produced by Manu Jalil.[3] A music video was released on December 5, 2019, featuring Guaynaa and Mexican actress Yalitza Aparicio.[4]

"Plata Ta Tá"
Single by Mon Laferte and Guaynaa
Released
  • November 15, 2019 (2019-11-15)
Recorded2019
Genre
Length4:15
LabelUniversal Music Mexico
Songwriter(s)
Producer(s)Manu Jalil
Mon Laferte singles chronology
"Paisaje Japonés"
(2019)		 "Plata Ta Tá"
(2019)
Music video
"Plata Ta Tá" on YouTube

Background

Mon Laferte announced the release of "Plata Ta Tá" on November 14, 2019, the same day the 20th Annual Latin Grammy Awards were celebrated and her album Norma won in the category Best Alternative Music Album. Laferte uncovered her breast with the phrase "En Chile torturan, violan y matan" (In Chile they torture, rape and kill) in response to the repression to Chilean protesters by the government.[1][5][2]

Rolling Stone said that the song title, "Plata Ta Tá", "is a play on the sounds of a "cacerolazo", or a Latin American style of protest in which people bang on pots and pans", calling the song a "perreo combativo".[6][2]

The single cover shows Laferte topless, wearing only a kerchief (similar to her topless at the Grammy Awards) with the hashtag #AbortoLegalYa (Legal Abort Now), supporting the feminist movement.[7]

Composition and lyrics

"Plata Ta Tá" is a reggaeton song,[1][2] written and performed by Mon Laferte and Guaynaa. The track runs at 95 BPM and is in the key of E minor. Its production was handled by Manu Jalil[3] and it runs at four minutes and fifteen seconds.[8]

The song is about "Latin America enormous inequality in the distribution of wealth and the pauperization of the middle and lower classes". In the lines "¿Pa’ qué? Si tú me lo quitaste", Laferte refers to Chilean President Sebastián Piñera. Lyrics also contain references to Mapuche community, feminist community, Shakira's "La Tortura", and US President Donald Trump,[1] also including profanity.

Music video

The music video for "Plata Ta Tá" was premiered on December 5, 2019, it was recorded in Pachuca, Hidalgo, Mexico,[4] and directed by The Broducers. The clip features Mon Laferte, Guaynaa and Mexican actress Yalitza Aparicio walking down the streets of Pachuca, wearing colorful clothes and dancing at the rhythm of reggaeton.[4]

The music video is dedicated to the 2019-2020 Chilean protests.[4]

Personnel

Credits adapted from "Plata Ta Tá" liner notes.[3]

Vocals

Musicians

Production

Charts

Weekly charts
Chart (2019) Peak
position
Chile Nacional (Monitor Latino)[9] 10
Mexico Pop (Monitor Latino)[10] 18

References
  1. Noguera, Ana María Enciso (December 9, 2019). "Plata ta tá: el reggaetón protesta de Mon Laferte". AL DÍA News (in Spanish). Retrieved January 16, 2020.
  2. Exposito, Suzy (December 6, 2019). "Mon Laferte, Guaynaa Lead Reggaeton Protest in New 'Plata Ta Tá' Video". Rolling Stone. Retrieved February 8, 2020.
  3. Plata Ta Tá (single liner notes). Mon Laferte and Guaynaa. Universal Music Mexico. 2019. Back cover.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  4. Garrido, Mónica (December 6, 2019). "Mon Laferte y Guaynaa estrenan video de "Plata Ta Tá" junto a Yalitza Aparicio". La Tercera (in Spanish). Retrieved January 16, 2020.
  5. Redacción (November 15, 2019). "La contundente denuncia en topless de Mon Laferte que revolucionó la alfombra roja de los Latin Grammy". BBC. Retrieved January 16, 2020.
  6. "Revista Rolling Stone celebra el "perreo combativo" de Mon Laferte con Guaynaa en "Plata Ta Tá"". Tele 13. December 9, 2019. Retrieved January 17, 2020.
  7. Fierro, Gina (November 15, 2019). "Mon Laferte lanza sencillo con portada similar a su protesta en los Grammy | La Jornada Maya". La Jornada Maya. Retrieved January 17, 2020.
  8. "Key and BPM of Plata Ta Tá by Mon Laferte | Musicstax". musicstax.com. Retrieved February 2, 2020.
  9. "Chile Top 20 Nacional - Del 09 al 15 de Diciembre, 2019". Monitor Latino (in Spanish). Retrieved December 27, 2019.
  10. "Mexico Top 20 Pop - Del 30 de Diciembre 2019 al 5 de Enero 2020". Monitor Latino (in Spanish). Retrieved January 8, 2020.
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