Positivo Tecnologia

Positivo Tecnologia, known as Positivo, started in 1989 under the name Positivo Informatica until 2017.[5] It is a Brazilian technology company headquartered in Curitiba, Paraná. It is the Information Technology division of Brazilian holding organization Grupo Positivo.[6]

Positivo Tecnologia S.A.
Positivo
FormerlyPositivo Informática S.A. (1989–2017)
TypePublic
B3: POSI3
Industry
FoundedMay 1989 (1989-05)
FounderOriovisto Guimarães
Headquarters
Curitiba, Paraná
,
Brazil
Key people
Hélio Bruck Rotenberg (CEO)
Brands
RevenueIncrease R$ 5.89 billion (2022)
Increase R$ 306 million (2022)
Number of employees
3,500 (2022)
ParentGrupo Positivo
Subsidiaries
  • Hi Tecnologies
  • Quantum
  • Positivo BGH
Websitewww.positivotecnologia.com.br/en/
Footnotes / references
[1][2][3][4]

Nowadays, the product portfolio includes smartphones, laptops, computer servers, tablets, payment solutions, gadgets for smart homes[7] and offices, electronic ballots, set-top box for Brazilian digital television and educational software used in more than 40 countries. The company also serves as an OEM/ODM/EMS.

It is listed on the Novo Mercado of B3.

Market

Brazil's market share
  • 16.1% of total PC sales (2009)
  • 24.7% official market sales (2009)
  • 29.9% retail market share[8]

Target market

Target market segmentation is based on families with a low monthly budget and their need to buy a personal computer. The low-cost configurations combined with long-term financing allowed the company to build a national coverage and distribution model in 2004, selling the products in major retail companies throughout Brazil.[9][10] These are designed to serve both as a TV and a personal computer.

Positivo Tecnologia has diversified contracts with the Brazilian government for electronic ballots[11] to reduce its dependence on computer sales and variations in the economy.

Products/Services

According to Grupo Positivo, Positivo Tecnologia:

  • Manufactures microcomputers.
  • Manufactures mobile phones, including smartphones.
  • Develops education software.
  • Runs education portals.
  • Provides teacher training and educational and technical support for Grupo Positivo partner schools.

References
  1. "Positivo Tecnologia SA". Financial Times. Retrieved 20 May 2018.
  2. "Positivo sai de lucro para prejuízo de R$ 1,3 milhão no 4º trimestre" (in Portuguese). Valor Econômico. 14 March 2018. Retrieved 20 May 2018.
  3. "History and Corporate Profile". Investor Relations. Positivo Tecnologia. Retrieved 20 May 2018.
  4. Douglas Ciriaco (15 May 2018). "Positivo se torna representante oficial da Anker no Brasil" (in Portuguese). TecMundo. Retrieved 20 May 2018.
  5. Jéssica Sant’Ana (10 April 2017). "Positivo Informática muda de nome para dar ênfase à tecnologia" (in Portuguese). Gazeta do Povo. Retrieved 16 May 2018.
  6. See Grupo Positivo website Archived 2011-07-06 at the Wayback Machine
  7. "Produtos inteligentes Positivo". www.tecmundo.com.br (in Brazilian Portuguese). 5 January 2022. Retrieved 2022-01-30.
  8. Company History & Corporate Profile
  9. "Betboom: Compromisso com o Jogo Responsável e Seguro". 2023-07-06. Retrieved 2023-09-15.
  10. Reuter's, "Brazil's Positivo bets on booming computer sales," May 23, 2007
  11. "Com urna eletrônica, Positivo quer deixar de ser 'refém' do varejo de PCs". Terra (in Brazilian Portuguese). Retrieved 2022-01-30.
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