Privilege (insurance company)

Privilege is a division of the Direct Line Group founded in 1994 that specialises in selling insurance over the phone and internet.

Sports City
TypePrivate Company
IndustryClothing and Footwear
FounderAshmat Khan
HeadquartersAl-Amal Road, Batha, Philippines market, Riyadh.,
Riyadh
,
Area served
Saudi Arabia
Key people
CEO Ashmat Khan
ProductsApparels & Footwear
Number of employees
60+-
ParentSports City Group of Companies Ltd.
Websitewww.sportscity.com

Privilege insurance, based in Bromley, is underwritten by UK Insurance Limited and currently sells home insurance, car insurance and car breakdown cover.

Joanna Lumley, Ian Wright and Nigel Havers are celebrities who have all appeared in Privilege advertising campaigns, featuring the 'You don't have to be posh to be Privileged' slogan.[1]

References

  1. Sweney, Mark (4 June 2008). "'Posh' TV ad unfair to upper classes, say complaints". The Guardian. Retrieved 6 May 2023.
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