Ooredoo

Ooredoo QSC[lower-alpha 1][4] (Arabic: أريد; formerly Qtel) is a Qatari multinational telecommunications company headquartered in Doha. Ooredoo provides mobile, wireless, wire line, and content services with market share in domestic and international telecommunication markets, and in business (corporations and individuals) and residential markets.

Ooredoo Q.P.S.C.
FormerlyQtel Group (1987–2013)
TypePublic
QE: ORDS
ADX: ORDS
IndustryTelecommunications
Founded1987 (1987)
Headquarters
Doha
,
Areas served
North Africa, Middle East, Europe and Asia
Key people
Sh. Faisal Bin Thani Al Thani (chairman)
Aziz Aluthman Fakhroo (CEO)
RevenueUS$8.8bn (2015)[1]
QAR 3,080,458,000 (2014)[1]
QAR 2,528,387,000 (2014)[1]
Total assetsQAR 97,999,347,000 (2014)[1]
Total equityQAR 30,468,513,000 (2014)[1]
Number of employees
15,167 (2021)[2]
Websitewww.ooredoo.com

It was the first operator globally to launch commercial 5G services in Qatar and is one of the world's largest mobile telecommunications companies, with over 121 million customers worldwide as of 2021.[2]

Ooredoo operates in 10 countries across the Middle East, North Africa, and Southeast Asia, including Algeria, Indonesia, Iraq, Kuwait, Myanmar, Maldives, Oman, Palestine (a de jure sovereign state), Qatar, and Tunisia.

Ooredoo's shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange.

History

Ooredoo was founded in Doha in 1987, initially as a telephone exchange company. It has since become the largest communications operator in Qatar offering new technologies to the country including mobile, broadband, digital, and fibre services. The publicly-traded company has ownership from the royal family with H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani as the company's chairman and Sheikh Saud bin Nasser Al Thani as Ooredoo Group CEO. Waleed Al-Sayed is Ooredoo Group's deputy CEO and Ooredoo Qatar's CEO.

Qtel Group and all its operating companies worldwide were officially unified under Ooredoo Group in February 2013, as part of the company's strategy to combine its assets in order to form a global business within the telecommunications industry.[5] The name Ooredoo is Arabic for "I Want", chosen "to reflect the aspirations of Ooredoo customers and the core belief that Ooredoo can enrich people's lives and stimulate human growth in the communities where it operates".[6]

Ooredoo has experienced significant growth over the last six years, transforming from a single market operator in Qatar to an international communications company with a global customer base of more than 114 million customers worldwide (as of September 2015)[7] and consolidated revenues of QAR 24.2 billion for the first nine months of fiscal year 2015.

In 2010 the company upgraded its 3G network in the country and launched its Mobile Money service. By 2012, its network grew with its fibre network that provided services with download speeds of up to 100 Mbit/s, HDTV, and its initial phase of its 4G LTE mobile broadband service. The company's consumer base has grown significantly in recent times, from 1.9 million subscribers in 2008 to 2.5 million in 2012 within Qatar. Its annual revenues increased by QAR 3.5 billion from 2012 to 2013 in a single quarter.[8]

As of 2013, the company unified under Ooredoo Group.

Current standing

Ooredoo became the first operator in the world to launch a live 5G network in May 2018. Ooredoo had been gearing up to test this new technology since 2014. As of now, the 5G network has been commercially launched in Qatar [9] and Kuwait.[10]

In the 2010s, the company developed a strong partnership with Nokia in Qatar. In May 2016, the firm expanded this partnership with Nokia in a three-year deal to develop a nationwide mobile network in Qatar.[11] The firm has also broadened its reach with its operations on over 16 countries across the Persian Gulf, Middle East, North Africa, and Asia regions.[12]

The firm has since experienced significant growth with QAR 24.2 billion in revenues in the first three quarters of 2015, and over 17,000 employees.

Ownership

According to Ooredoo's 2016 disclosures, 68% of the company is owned by Qatar government-related entities, 10% by ADIA (UAE), and the remaining 22% is on the public market.[13]

Operating companies

Ooredoo Qatar

Ooredoo branch in Al Khor, Qatar

Qtel was formally established under Law No. 13 of 1987.[14]

In 2006, Qtel launched 3G services and announced a series of initiatives, including an equity partnership with AT&T in NavLink, international high- speed mobile data (GPRS) roaming services and the launch of IP (Internet Protocol) and telephony services.[15]

In 2010, Qtel launched its Mobile Money service and upgraded its 3G network.[16]

In 2012, Qtel continued its roll-out of the nationwide Qtel Fibre network, offering packages with download speeds of up to 300 Mbit/s and HDTV + ooredoo TV . Qtel also began the trial phase of its 4G LTE mobile broadband service.[17]

In February 2013, Qtel officially rebranded as Ooredoo.[5]

In 2015, Ooredoo Qatar announced the launch of Ooredoo SuperNet in one of the most significant network evolution in Qatar's history. The company introduced three-band carrier aggregation, building on its position of being the first and only company to combine 20+10 MHz bands on its 4G+ network.[18]

On July 7, 2017, at the beginning of the Qatar diplomatic crisis, Ooredoo changed its network name to Tamim Almajd in a show of solidarity with the Emir Sheikh Tamim bin Hamad Al Thani.[19]

In January 2020, Ooredoo Qatar signed a partnership with Indian entertainment and media platform Eros Now, to make Eros Now's content available to its customers in Qatar.[20]

On 30 September 2021, Ooredoo Group announced that the title of Qatar's first-ever Formula 1 race will be officially named as the Formula 1 Ooredoo Qatar Grand Prix. The announcement was made at a press conference at the Lusail International Circuit in the presence of the Deputy Group CEO and the CEO of Ooredoo Qatar Mr. Sheikh Mohammed Bin Abdulla Al Thani & other officials.[21]

Ooredoo Oman

Ooredoo Oman was formerly known as Nawras, which was launched in Oman in 2004.[22] The company has been listed on the Muscat Securities Market since 2010.

In November 2014, Nawras officially rebranded as Ooredoo Oman.[22]

Ooredoo Oman provides landline voice services to business and residential customers. It also provides a range of prepaid and post-paid mobile phone plans, and broadband internet service, both home and mobile (3G+).

Ooredoo Oman has recently launched full-fledged home entertainment TV services - using set top boxes for home TV, and using apps for Android and iOS mobile devices. It is the first operator in the Middle East region to have launched TV services (including live TV channels and video on demand) from multiple content providers using completely Over The Top (OTT) technology - thus being able to offer its TV services not just for its own broadband and mobile customers, but to other competing operator subscribers too. Its TV content providers include (but not limited to) StarzPlay, YuppTV, Alt Balaji, BluTV, Al Jazeera, EuroNews, FranceTV, ErosNow, FilmBox, Hopster, Spuul - and more are being added regularly.[23]

The home broadband and voice service is powered by WiMAX (Worldwide Interoperability for Microwave Access) technology. Ooredoo Oman was first to deploy 3G+ in Oman and is the only operator to deploy WiMAX commercially in Oman.[24]

Ooredoo Kuwait

Ooredoo Kuwait's operations began in December 1999 as Wataniya Telecom when it launched wireless services as the second operator in the country.

In March 2007, Ooredoo acquired Kuwait's Wataniya Telecom for US$3.8 billion.[25]

In May 2014, Wataniya Telecom officially re branded as Ooredoo Kuwait.[26]

Asiacell (Ooredoo Iraq)

Asiacell, the first mobile telecommunications company in Iraq, was established in Sulaymaniyah in 1999.

In August 2007, Asiacell bid and won a 15-year national license, becoming the GSM telecom operator with the largest long-term network coverage in Iraq. To handle new business operations, Asiacell also simultaneously established new executive offices in Baghdad, Basra, and other major cities in Iraq.[27][28]

Ooredoo Palestine

Ooredoo United Arab Emirates

On September 12, 2019, Ooredoo launched in the Emirates thanks to its joint communication and to make the UAE one of the most connected countries in the Gulf Cooperation Council region, despite the UAE's participation in the Qatar blockade. In August 2021, it changed its name to E-mobile and belongs to the VEON Group.

Ooredoo Algeria

Ooredoo Algeria's operations began in 2004 as Nedjma, positioned as the first multimedia operator in Algeria.

In November 2013, Nedjma officially re branded as Ooredoo Algeria.[29]

Ooredoo Algeria introduced the first EDGE network in the country in 2004 and launched 3G services in Algeria in December 2013.[30]

Ooredoo Tunisia

Ooredoo Tunisia was founded in May 2002 as Tunisiana and began commercial operations in December the same year.

In April 2014, Tunisiana officially rebranded as Ooredoo Tunisia.[31]

Ooredoo Maldives

Ooredoo Maldives' operations began in February 2005 as Wataniya Maldives, after it was selected during a competitive bidding process with three other companies.

In December 2013, Wataniya Telecom officially re branded as Ooredoo Maldives.[32]

Indosat Ooredoo Hutchison

Indosat was founded in 1967 and began as a commercial international telecommunications service provider (IDD) in September 1969.[33] It is partially owned by the Indonesian government and was owned by American conglomerate company ITT until 1980.

In November 2015, Indosat officially rebranded as Indosat Ooredoo.[34] Indosat Ooredoo is the second largest mobile network operator in Indonesia, with a subscriber's strength of 58.0 million users.[35]

In September 2021, Indosat announced its merger with Hutchison Asia Telecom Group/Garibaldi Thohir's joint venture PT Hutchison 3 Indonesia (which operates 3-branded networks in Indonesia) to form Indosat Ooredoo Hutchison and closed their merger on 4 January 2022.

Ooredoo Myanmar

In June 2013, Ooredoo was chosen as one of the two successful applicants among 90 bidders to be awarded a license to operate in Myanmar, considered one of Asia's last remaining greenfield telecom markets.

Formal licenses were granted in January 2014, and Ooredoo pledged an investment of $15 billion to develop Myanmar's telecoms sector, with plans to cover 75 per cent of the population in five years.[36]

Ooredoo will no longer operate in Myanmar due to the junta problems which is leading to financial problems as of 2022.

Sponsorships

Lionel Messi has worked with Ooredoo since 2013 as their global brand ambassador.[37] As part of the partnership, Ooredoo and the Leo Messi Foundation have developed and sponsored projects to stimulate human growth and development across the Middle East, North Africa and Southeast Asia.

Since 2013, Ooredoo have sponsored Paris Saint-Germain as a premium partner,[38][39] with Ooredoo's logo featuring on the back of their football kits.[40]

The company is also the title sponsor of the Qatar Grand Prix.

In 2020, the company appointed Ali bin Towar al-Kuwari as its brand ambassador.[41]

Notes

  1. Qatari shareholding company[3]

References

  1. "Annual Report 2014" (PDF). Ooredoo. 2015. Archived (PDF) from the original on 11 December 2015.
  2. "Annual Report 2021" (PDF). Ooredoo. 2021. Archived from the original (PDF) on 12 September 2022. Retrieved 12 September 2022.
  3. Maakaron, Charbel; Montouché, Arnaud (1 February 2016). "Establishing a business in Qatar". Thomson Reuters Practical Law. Retrieved 24 February 2021.
  4. "Legal name officially changes to Ooredoo QSC". Gulf-Times. 26 June 2013.
  5. "Qtel Rebrands As Ooredoo in Major Global Initiative".
  6. "Qtel Rebranding Calling Dr. Dre".
  7. Zigu. "QTel SWOT Analysis - USP & Competitors - BrandGuide - MBA Skool-Study.Learn.Share". Retrieved 29 August 2017.
  8. "Qtel - Qatar". www.qatar.doingbusinessguide.co.uk. Archived from the original on 29 August 2017. Retrieved 29 August 2017.
  9. "Ooredoo first in the world to launch 5G commercial network".
  10. "Ooredoo launches 5G commercially".
  11. "Qatar - Telecoms.com". telecoms.com. Retrieved 29 August 2017.
  12. "Qtel boosts stake in Wataniya to 92%". Financial Times. Archived from the original on 11 December 2022. Retrieved 29 August 2017.
  13. "Ooredoo Ownership Structure" (PDF). ooredoo.com. 2016. Archived (PDF) from the original on 28 September 2016. Retrieved 6 October 2021.
  14. "Qatar Telecom". LinkedIn. Retrieved 9 February 2016.
  15. "Qtel launches managed IP telephony service". www.telecompaper.com. Retrieved 9 February 2016.
  16. "OOREDOO – ORDS | 2010 | | Gulfbase". www.gulfbase.com. Retrieved 9 February 2016.
  17. "Qtel launches LTE trial ahead of end-year launch". www.telegeography.com. Retrieved 9 February 2016.
  18. "Ooredoo begins biggest network upgrade in Qatar". www.thepeninsulaqatar.com. Retrieved 9 February 2016.
  19. Ooredoo Qatar [@OoredooQatar] (6 July 2017). "Dear customer, Ooredoos' network name has been changed to "Tamim Almajd ". #WeAreAllQatar" (Tweet) via Twitter.
  20. "Eros signs Qatar distribution deal with Ooredoo". Digital TV Europe. Retrieved 6 January 2020.
  21. "Qatar's First-Ever Formula 1 Race to be Officially Named Formula 1 Ooredoo Qatar Grand Prix | Ooredoo corporate". Ooredoo corporate | The Ooredoo corporate website. 30 September 2021. Retrieved 8 October 2021.
  22. "Nawras rebrands as Ooredoo". Times of Oman. Retrieved 9 February 2016.
  23. "Ooredoo home page". www.ooredoo.om.
  24. "Secure Login". nawras.om. Archived from the original on 30 March 2014. Retrieved 9 February 2016.
  25. "KUNA :: Wataniya deal closed at USD 3.8 billion 14/03/2007". www.kuna.net.kw. Retrieved 9 February 2016.
  26. "Wataniya becomes Ooredoo, a global brand – Telecom player now operates in 15 countries, serves 97,000,000 customers – Kuwait Times". Kuwait Times. Archived from the original on 4 January 2020. Retrieved 9 February 2016.
  27. "GulfTalent". www.gulftalent.com. Retrieved 9 February 2016.
  28. "Careeremirates". www.gulftalent.com. Retrieved 9 February 2016.
  29. "Qatar's Ooredoo rebrands Algerian telco Nedjma". Arabian Business. Retrieved 9 February 2016.
  30. "Ooredoo: Bet 3G+ network in Algeria". www.telecomreview.com. Retrieved 9 February 2016.
  31. "Tunisiana completes Ooredoo rebranding". www.telegeography.com. Retrieved 9 February 2016.
  32. "Wataniya rebrands as Ooredoo – Haveeru Videos". Haveeru Online. Archived from the original on 16 February 2016. Retrieved 9 February 2016.
  33. "Indosat: About Us".
  34. "Indosat Ganti Nama jadi Indosat Ooredoo". CNN Indonesia. Retrieved 25 February 2016.
  35. "Pendapatan 2018 Anjlok Indosat Salahkan Registrasi SIM Prabayar". Kompas Indonesia. Retrieved 9 March 2019.
  36. "Exclusive: Ooredoo CEO Dr.Nasser Marafih On Rebranding, Taxes And 2022 World Cup". Gulf Business. Archived from the original on 10 March 2016. Retrieved 9 February 2016.
  37. Administrator, System. "Messi becomes brand ambassador for 'Ooredoo'". www.emirates247.com. Retrieved 9 February 2016.
  38. "Paris Saint-Germain". Ooredoo corporate. 8 December 2015. Retrieved 19 June 2021.
  39. "Sponsors". EN.PSG.FR. Retrieved 19 June 2021.
  40. Staff (10 November 2020). "Paris Saint-Germain FC Sponsors". Sports Khabri. Retrieved 19 June 2021.
  41. "Ooredoo presents Ali bin Towar Al Kuwari as new brand ambassador". The Peninsula. 28 April 2020.
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