Que Lloren

Following the success of Queen's fifth studio album in 2005 in the Latin market, she began working on her sixth studio album in 2006.[1] She wanted to create a new album with more slower and romantic reggaetón. This stemmed from Queen divorcing her husband of nine years and releasing all of her anger on Flashback. Not wanting to go into detail, she "acknowledged the songs were just one way she dealt with the end of an 11-year relationship".[2] On the album, as a part of her evolution in reggaetón, she includes "solo turns", instead of duets by guest artist.[3] Of the solo tracks on the album is "Pobre Corazón" by Divino while others include "Manaña Al Despertar" by Baby Rasta and Noriega where the artist performed songs without vocals by Ivy Queen. She said she wanted to give a 180-degree turn to what people think of reggaetón.[3] She explained "Many think reggaetón is just nice rhythms to dance to. And they forget there are song-writers and composers, who, like everyone else, also suffer and aspire in love".[3] She wanted the album to be about that.[3] She said "Love is what makes us write things, what keeps us alive. If we did not have love, we would have nothing".[3]

"Que Lloren" was written by Ivy Queen herself. It was produced and co-written by Queen's then boyfriend, DJ Urba, whom she broke up with on good terms before the album was released along with Monserrate, known collectively as Monserrate & DJ Urba.[4][5] It was recorded at Los Yedais Recording Studio in Caguas, Puerto Rico along with the songs "Reza Por Mi", "Yo Te Rescaté" and the remix of "Que Lloren" from the album.[4] The song has been described as being "hectic", "frenzied" and "hardcore reggaeton".[6] It features minor key tonality, bowed strings, a string ensemble and elements of techno music.[7] The song's lyrics show a woman's view of romance and the stereotype that men shouldn't show emotions.[8]

"Que Lloren" was released on March 6, 2007 as the lead single off the album by Univision Records followed by En Que Fallamos and Sentimientos.[9] On the Billboard Hot Latin Songs chart, the song debuted at #24 for the week of February 24, 2007 being labeled as "Hot Shot Debut", and peaked at #10 for the week of May 12, 2007.[10][11] On the Billboard Latin Rhythm Airplay chart, the song debuted at #9 the same week of February 24, 2007 and peaked at #2 for the week of May 12, 2007.[12][13] The remix of "Impacto" by Daddy Yankee featuring Fergie (singer) kept "Que Lloren" from reaching the #1 spot. On the Billboard Tropical Songs chart, the song debuted at #19 for the week of March 3, 2007 and peaked at #4 for the week of May 12, 2007.[14][15] On the Billboard Hot Dance Club Play chart, the song debuted at #38 on the week of June 2, 2007 and peaked at #20 for the week of July 7, 2007 becoming her highest debut and peak on that chart to date.[16][17]

Mike Stier of About.com gave the song a 4 out of 5 stars and commented that "She has truly left her mark on the reggaeton world and now is expanding her reach with the song "Que Lloren".[18] He praised the dance remixes by Ralphi Rosario, applauding the "pumping rhythm and percussion".[18] He also said "Ivy's Spanish vocals may be lost on some punters, but that should not keep you from running out and twirling to this.[18] Around the four-minute mark, the synth line comes in to add even more spice to the track. The beats stay consistent and steady with no big variations one way or another".[18] Overall he commented that "Her vocals are on point and Ralphi Rosario & Norty Cotto provide beats that never take away from that. A great song and a nice change of pace from the wailing dance divas that usually flood dance floors".[18] While reviewing the parent album, an editor from Allmusic noted how Queen was "one of the only female artists in reggaeton," and later claimed her "husky voice" to be "well-suited to the style's catchy melodies and hard-hitting beats, as evinced on the frenetic lead single "Que Lloren."[19]

• CD Single

Ivy Queen in the music video for the song "Que Lloren". In this scene, Queen interrupts a meeting between men for male empowerment were the theme is "Men Do Not Cry!"

The music video of "Que Lloren" was filmed in Downtown Miami in March 2007 and priemiered March 21, 2007 on the television show "Primer Impacto" on the Univision channel. It featured cameos by actors from the telenovela, La Fea Más Bella: Niurka Marcos and Sergio Mayer.[20] and mexican singer and actress Anahi. Direction was handled by Dominican-born Marlon Peña who also directed the music video for her 2005 smash-hit "Te He Querido, Te He Llorado". This would lead up to him directing every music video by Queen after this one, except for "En Que Fallamos" which was filmed in Mexico City, Mexico with direction being handled by Ron Jaramillo.