Quotient Technology

Quotient Technology, Inc. (formerly Coupons.com) is an advertising technology company headquartered in Salt Lake City, Utah. It specializes in digital promotions, retail media, digital out-of-home (DOOH) advertising, social influencer marketing, display advertising and data and analytics. On September 5, 2023, Quotient was acquired by Neptune Retail Solutions.[2]

Quotient Technology, Inc.
TypePublic
NYSE: QUOT
IndustryAdvertising Technology
FoundedMay 1998 (1998-05)
FounderSteven Boal
HeadquartersSalt Lake City, Utah, U.S.
Key people
Matt Krepsik
(CEO)
RevenueDecrease US$ 288.8 million (2022)
Decrease US$ -71.38 million (2022)
Decrease US$ -76.5 million (2022)
Total assetsDecrease US$ 363.16 million (2022)
Total equityDecrease US$ 177.8 million (2022)
Owner
  • Neptune Retail Solutions (2023–present)
Number of employees
1000+ (2023)
Websitewww.quotient.com
Footnotes / references
[1]

History

Quotient Technology, formerly Coupons.com, Inc., was founded in 1998 by Steven Boal, former CEO. Coupons.com originally was a website for finding and printing coupons. The website eventually expanded to the Coupons.com app, which enabled consumers to redeem cashback offers and load offers to loyalty cards, as well as find printable coupons. In June 2011, Coupons.com’s value was estimated at $1 billion.[3] In October 2011, Greylock Partners announced an investment of up to $30 million in a secondary market purchase of company shares.[4] In 2014, Coupons.com went public with a $100 million IPO with NYSE trading under COUP.[5] In 2015, Coupons.com changed its corporate name to Quotient Technology, Inc. (NYSE: QUOT).[6] The Coupons.com domain is now owned by Global Savings Group.

Products

Quotient Technology’s clients include consumer packaged goods brands as well as agencies and retailers. Quotient has a range of products clients use to plan, activate and measure marketing campaigns. Quotient’s Retailer Promotions Platform integrates with retailer point-of-sale (POS) systems to deliver promotions to consumers. Quotient’s demand-side platform (DSP) creates and activates digital out-of-home campaigns. Quotient Analytics, the company’s omnichannel measurement solution, measures multiple marketing channels and provides data for campaign optimization. Quotient Social is a social influencer marketing tool. Shopmium, Quotient’s cashback mobile application, delivers cashback to consumers who scan their qualifying receipts.

Acquisitions

Quotient Technology has acquired 10 organizations in total: Ubimo, Elevaate, Ahalogy, Crisp Mobile, Shopmium, Eckin, Yub, KitchMe, Couponstar and Grocery iQ.[7][8][9][10][11][12] Ubimo was acquired in 2019.[13]

References
  1. "US SEC: Form 10-K Quotient Technology, Inc". U.S. Securities and Exchange Commission. Retrieved April 19, 2023.
  2. "Neptune Retail Solutions Completes Acquisition Of Quotient Technology Inc". PR Newswire. Retrieved 2023-09-11.
  3. Empson, Rip (2011-06-09). "Coupons.com Raises $200 Million At A Whopping $1 Billion Valuation". TechCrunch. Retrieved 2023-04-20.
  4. "Attention Shoppers: Coupons.com Grabs $30M in Funding From Greylock". AllThingsD. Retrieved 2023-04-20.
  5. Lunden, Ingrid (2014-01-31). "Coupons.com Files For $100M IPO On The NYSE, Trading As Coup". TechCrunch. Retrieved 2023-04-20.
  6. Steele, Anne. "Coupons.com to Change Corporate Name to Quotient". WSJ. Retrieved 2023-04-20.
  7. "Quotient Acquires Elevaate to Boost Sponsored Search for CPGs". Consumer Goods Technology. Retrieved 2023-04-20.
  8. "Quotient Technology Acquires Ahalogy". Consumer Goods Technology. Retrieved 2023-04-20.
  9. "Quotient (Crisp Mobile) Finds Sweet Spot at P2PI". Path to Purchase Institute. Retrieved 2023-04-20.
  10. couponsinthenews (2015-11-03). "Coupons.com Goes Shopping, Buys Shopmium". Coupons in the News. Retrieved 2023-04-20.
  11. "Quotient Technology Acquires Eckim | Mergr M&A Deal Summary". mergr.com. Retrieved 2023-04-20.
  12. "Quotient Technology Acquires Yub | Mergr M&A Deal Summary". mergr.com. Retrieved 2023-04-20.
  13. "Quotient acquires Israeli ad tech co Ubimo". Globes. 2019-07-11. Retrieved 2023-04-20.
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