Rainbow Centre Factory Outlet

The mall opened on July 2, 1982, as part of a failed Urban Renewal project.[1] Initially, the mall was successful, but it did not turn a profit until 1990, when the original anchor, Beir's Department Store, was replaced with a Burlington Coat Factory and the majority of the mall tenants were replaced with outlet stores.[2] The mall was a popular destination during downtown Niagara Falls' Festival of Lights throughout the 1980s and 1990s. However, by the late 1990s, The mall lost its designation as the most successful in Niagara Falls as the Fashion Outlets of Niagara Falls renovated and became the more popular choice. The Rainbow Centre had received no updating since its opening, and simply could not compete with the Fashion Outlets. Burlington Coat Factory closed in 1999,[3] and the entire mall closed in 2000, with all remaining tenants required to evacuate by September of that year. Shortly after closing, the Cordish Co. claimed the mall would be redeveloped into an entertainment complex, but these plans never came to fruition. Despite the closure of all the retail stores in 2000, the mall still remained open to foot traffic for a few years afterward due to the mall's off-track betting parlor remaining successful. Once the center closed in 2005, the mall was officially closed off to all foot traffic and fell into disrepair. The interior of the mall was gutted in 2011 and the NCCC Culinary Institute and Barnes & Noble opened in the Southern 1/3 of the building on August 31, 2012. The other 2/3 of the structure were turned over to the city of Niagara Falls for future redevelopment. As of 2015 a resort named "Wonderfalls" is planned for the remaining space but development is not yet underway.