Reach (S Club 7 song)

"Reach", the fourth single from S Club 7, discusses how, if one follows their dreams and "reach for the stars", they are destined to fulfill their goals. Like songs before it, "Reach" sees vocals shared around the group. Originally recorded for S Club 7's first album, it was performed by the group as a featured track on the Boyfriends & Birthdays television special which aired on 12 December 1999. This track instantly became popular and, after some minor adjustments, was chosen as the first single from the group's second album 7. The song was a popular track on the band's arena tours. The group often commented on how audience members of all ages would "go crazy" for the song.

The single was notable for not being released in neither Australia nor the United States, both of whom had received releases of the band's first three singles from their debut album. The reason for this was not given, so in both countries, "Natural" served as the lead single from 7. The single contains an additional remix by Eiffel 65, while a limited edition 3-inch CD available with cans of Pepsi contains a further remix by Steve Anderson. This version has Jo O'Meara and Bradley McIntosh dividing Jon Lee's verse between them, and O'Meara also takes Paul Cattermole's middle-eight section. The cassette format of "Reach" features an exclusive track, a karaoke version of "Reach". Also included on the single are two B-sides, "I'll Be There" and "Someday, Someway", and a remix of "S Club Party" by Cattermole and McIntosh. The Almighty remix of "Reach", featuring on the "Never Had a Dream Come True", contains an alternate vocal take with Lee singing O'Meara's first verse. "I'll Be There" was later included on 7, while "Someday, Someway" remained as a B-side. It was later performed during episode ten of L.A. 7, "Making Movies".

On the S Club United Tour, a clip from the "Reach" video of Cattermole singing was played during his part, due to his departure from the band the year before. The band later recorded a "United" version of the song with S Club 8 following Cattermole's departure from the band.

The music video takes place in Littlerock, California. At the start of the video, many of the townspeople are going on with their everyday lives, until S Club arrive in a large pink bus. There are strong contrasting colours in this music video, with the dull appearance of the town and the people in it, contrasting with the bright colours of S Club's pink, blue and yellow bus.

In the video, S Club 7 distribute neon bubblegum, which enlivens the townsfolk when they chew them. Throughout the video, many groups of people – such as the local school kids and a brass band – come to see the group as their drive through their town. At the end of the video, S Club 7 exit the town in their pink bus, eventually lifting up off the ground and disappearing. It was revealed that the smoke that was emitted from the S Club bus when any candies were given made the extras on set cough and splutter, meaning many shots had to have more than one take.

Credits are lifted from the 7 album booklet.[6]

Studio

• Mastered at Transfermation (London, England)

Personnel