Reborn Rich

Reborn Rich[6] (Korean: 재벌집 막내아들) is a 2022 South Korean television series adapted from the original web novel of the same name,[7] starring Song Joong-ki, Lee Sung-min, and Shin Hyun-been. It aired on JTBC from November 18 to December 25, 2022, every Friday to Sunday at 22:30 (KST).[2][3] It is also available for streaming on TVING, Netflix and Disney+ in South Korea, and on Viu and Viki in selected territories.[8][9][10]

Reborn Rich
Promotional poster for Reborn Rich
Promotional poster
Hangul
재벌집 막내아들
Literal meaningThe Youngest Son of a Conglomerate
Revised RomanizationJaebeoljip Mangnaeadeul
Genre
Based onThe Youngest Son of a Conglomerate
by San Gyung
Written by
Directed byJung Dae-yoon[3]
Starring
Music byJeon Chang-yeop
Country of originSouth Korea
Original languageKorean
No. of episodes16
Production
Executive producers
  • Ahn Hyun-sook
  • Lee Ye-seul
Producers
  • Kim Dong-rae
  • Park Seong-eun
Running time60–87 minutes[4]
Production companies
  • SLL[2]
  • RaemongRaein[2]
  • The Youngest Son of a Conglomerate SPC[2]
Budget₩30~35 billion[5]
Release
Original networkJTBC
Original releaseNovember 18 (2022-11-18) –
December 25, 2022 (2022-12-25)

Reborn Rich received audience acclaim, with its final episode recording 26.9% nationwide ratings, the second highest-rated drama in Korean cable television history in both viewership ratings and number of viewers.[11]

Synopsis

The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian Financial crisis.

Cast

Main
Senior manager of the Future Asset Management Department in Soonyang Group who is killed by the Soonyang family.
Reborn as Jin Do-jun, Soonyang family's youngest grandson.
Head of the family and founder of Soonyang Group.
A prosecutor at the Seoul Central District Prosecutors' Office. Member of an elite family with a long legacy in the legal profession.

Soonyang family
Eldest son of the Soonyang family.
Jin Young-ki's wife. Daughter of a powerful money lender.
Jin Young-ki's son. Eldest grandchild of the Soonyang family.
Jin Seong-jun's wife. Director of an art gallery and only daughter of the owner of Hyunsung Ilbo.
Second son of the Soonyang family.
  • Seo Jae-hee as Yoo Ji-na[22]
Jin Dong-ki's wife. Daughter of a former Minister of Economy and Finance.
Jin Dong-ki's daughter. Only granddaughter of the Soonyang family.
Third child and only daughter of the Soonyang family.
  • Kim Do-hyun as Choi Chang-je[25]
Jin Hwa-young's husband. A prosecutor with a poor family background.
Jin Do-jun's father. Third son and youngest child of the Soonyang family.
Jin Do-jun's mother. A former top actress.
Jin Do-jun's older brother. Second grandson of the Soonyang family.
Jin Yang-cheol's wife.

Soonyang Group
Jin Yang-cheol's right-hand man.
  • Heo Jung-do as Kim Ju-ryeon[32]
Jin Young-ki's secretary.

People around Jin Do-jun
Jin Do-jun's business partner.
An analyst working with Oh Se-hyeon.
  • Park Ji-hoon as Ha In-seok[34]
Jin Do-jun's driver.
  • Kim Jung-woo as Woo Byung-jun[35]
A Soonyang employee who later works for Jin Do-jun.

Extended
  • Kang Gil-woo as Baek Dong-min[36]
Jin Dong-ki's loyal strategist.
Chairman of Daeyoung Group.
  • Lee Hwang-eui as Mo Young-bae[38]
Mo Hyun-min's father. Owner of Hyunsung Ilbo.
  • Ham Tae-in as Soonyang Group employee[39]
  • Jeon Jin-oh[40]

Special appearance
An assistant manager and Yoon Hyun-woo's junior.
Yoon Hyun-woo's younger brother.
Yoon Hyun-woo's mother.
  • Lee Gyu-hee as Yoon Dong-su[44]
Yoon Hyun-woo's father.

Original soundtrack

Part 1
Released on November 26, 2022
No.TitleLyricsMusicArtistLength
1."Gravity"
  • Zeenan
  • OneTop
  • J.Season
  • Zeenan
  • OneTop
  • J.Season
Jongho (Ateez)3:03
2."Gravity" (Inst.) 
  • Zeenan
  • OneTop
  • J.Season
 3:03
Total length:6:06

Part 2
Released on November 28, 2022
No.TitleLyricsMusicArtistLength
1."Mother"
  • Zeenan
  • OneTop
  • J.Season
  • Zeenan
  • OneTop
  • J.Season
Shin Yong-jae (2F)4:49
2."Mother" (Inst.) 
  • Zeenan
  • OneTop
  • J.Season
 4:49
Total length:9:38

Part 3
Released on December 3, 2022
No.TitleLyricsMusicArtistLength
1."I'm In Love With You" (너를 사랑하고 있어)
  • J.Season
  • Red Socks
  • J.Season
  • Red Socks
  • Kim Mi-seong
Seo Da-hyun (TripleS)3:58
2."I'm In Love With You" (너를 사랑하고 있어; Inst.) 
  • J.Season
  • Red Socks
  • Kim Mi-seong
 3:58
Total length:7:56

Part 4
Released on December 10, 2022
No.TitleLyricsMusicArtistLength
1."Like a Star" (별처럼)
  • Oh Sung-hun
  • Hye Gaseo
  • Oh Sung-hun
  • OneTop
Moon Sua (Billlie)3:35
2."Like a Star" (별처럼; Inst.) 
  • Oh Sung-hun
  • OneTop
 3:35
Total length:7:10

Part 5
Released on December 13, 2022
No.TitleLyricsMusicArtistLength
1."In The End"
  • Zeenan
  • OneTop
  • J.SEASON
  • Zeenan
  • OneTop
  • J.SEASON
Kim Woo-jin4:00
2."In The End" (Inst.) 
  • Zeenan
  • OneTop
  • J.SEASON
 4:00
Total length:8:00

Part 6
Released on December 17, 2022
No.TitleLyricsMusicArtistLength
1."The Miracle" (기적 같은 너)Kim Hee-jae
  • Ahn Soo-wan
  • J.SEASON
Paul Kim4:17
2."The Miracle" (기적 같은 너; Inst.) 
  • Ahn Soo-wan
  • J.SEASON
 4:17
Total length:8:34

Part 7
Released on December 22, 2022
No.TitleLyricsMusicArtistLength
1."Love Me"
  • Cotton Breeze
  • Hye Gaseo
  • Cotton Breeze
  • Factist
  • Jossh
4Men3:55
2."Love Me" (Inst.) 
  • Cotton Breeze
  • Factist
  • Jossh
 3:55
Total length:8:10

Viewership
Reborn Rich : South Korea viewers per episode (millions)
SeasonEpisode numberAverage
12345678910111213141516
11.3942.1742.6692.6633.5283.6923.8514.6533.8874.3165.0644.5365.3076.2485.8296.2774.131
Source: Audience measurement performed nationwide by Nielsen Korea.[45]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[45]
Nationwide Seoul
1 November 18, 2022 6.058% (1st) 6.723% (1st)
2 November 19, 2022 8.845% (1st) 9.824% (1st)
3 November 20, 2022 10.826% (1st) 11.713% (1st)
4 November 25, 2022 11.800% (1st) 13.153% (1st)
5 November 26, 2022 14.758% (1st) 16.195% (1st)
6 November 27, 2022 14.880% (1st) 16.507% (1st)
7 December 3, 2022 16.102% (1st) 18.026% (1st)
8 December 4, 2022 19.449% (1st) 21.776% (1st)
9 December 9, 2022 16.995% (1st) 19.512% (1st)
10 December 10, 2022 18.337% (1st) 20.515% (1st)
11 December 11, 2022 21.137% (1st) 23.858% (1st)
12 December 16, 2022 19.817% (1st) 22.178% (1st)
13 December 17, 2022 22.456% (1st) 24.370% (1st)
14 December 18, 2022 24.936% (1st) 26.949% (1st)
15 December 24, 2022 25.032% (1st) 28.164% (1st)
16 December 25, 2022 26.948% (1st) 30.101% (1st)
Average 17.399% 19.348%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).

Accolades
Name of the award ceremony, year presented, category, nominee of the award, and the result of the nomination
Award ceremony Year Category Nominee Result Ref.
Baeksang Arts Awards 2023 Grand Prize – Television Lee Sung-min Nominated [46]
Best Actor Won
Best Supporting Actor Kim Do-hyun Nominated
Best Supporting Actress Kim Shin-rok Nominated
International Emmy Awards 2023 Best TV Movie/Mini-Series Reborn Rich Pending [47]
Korea Drama Awards 2023 KDF Award Jung Hee-tae Won [48]
Korea Communications Commission Broadcasting Awards 2023 Top Excellence Award Reborn Rich Won [49]
Korea PD Awards 2023 Best Picture TV Won [50]
Seoul International Drama Awards 2023 Best Miniseries Won [51]
Outstanding Korean Actor Lee Sung-min Won

Remake

The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets, unveiled that they will remake the series in Thai. The series is to be released in 2024.[52]

References
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  40. Kim, Hyun-rok (March 22, 2023). "동은오적만 있나…'더 글로리' 전진오, 빌런 잡는 빌런 떴다" [Is there only Dong-Eun-Ojeok? 'The Glory' Jeon Jin-oh, a villain who catches the villain is on the rise]. SpoTV News (in Korean). Retrieved March 22, 2023 – via Naver.
  41. Choi, Hye-jin (November 19, 2022). "'재벌집 막내아들' 송중기, 총 맞고 추락→과거로 회귀 [★밤TV]" ['The youngest son of a conglomerate family' Song Joong-ki, got shot and fell → Return to the past [★Night TV]]. MT Star News (in Korean). Archived from the original on November 19, 2022. Retrieved November 19, 2022 – via Naver.
  42. Kim, Se-hun (November 19, 2022). "박진영ㆍ차선우(바로), '재벌집 막내아들' 특별 출연…신경민(신 대리)ㆍ송중기 동생으로 시선 강탈" [Park Jin-young and Cha Seon-woo (Baro) make a special appearance in 'The youngest son of a conglomerate family'... Shin Kyung-Min (Shin Deputy) and Song Joong-Ki's younger siblings steal attention]. Biz Entertainment (in Korean). Archived from the original on November 19, 2022. Retrieved November 19, 2022.
  43. Jang, Ah-reum (November 20, 2022). "재벌집' 송중기, 이성민에 인정받았다…대선예측·서울대 법대 합격까지(종합)" [Conglomerate House' Song Joong-ki was recognized by Lee Sung-min... Predicting the presidential election and passing the law school at Seoul National University (comprehensive)]. News1 (in Korean). Archived from the original on November 20, 2022. Retrieved November 20, 2022 – via Naver.
  44. Choi, Na-young (November 27, 2022). "송중기 아버지 이규회, 알고보니 'IMF 피해 가장' 울분 공감 ('재벌집 막내아들')" [Song Joong-ki's father, Lee Kyu-hoe, turns out to empathize with the resentment of 'the head of the IMF victim' ('the youngest son of a conglomerate family')]. OSEN (in Korean). Archived from the original on January 10, 2023. Retrieved November 27, 2022 – via Naver.
  45. Nielsen Korea ratings:
    • "Ep. 1". Nielsen Korea (in Korean). November 18, 2022. Archived from the original on November 19, 2022. Retrieved November 19, 2022.
    • "Ep. 2". Nielsen Korea (in Korean). November 19, 2022. Archived from the original on January 10, 2023. Retrieved November 20, 2022.
    • "Ep. 3". Nielsen Korea (in Korean). November 20, 2022. Archived from the original on November 21, 2022. Retrieved November 21, 2022.
    • "Ep. 4". Nielsen Korea (in Korean). November 25, 2022. Archived from the original on November 25, 2022. Retrieved November 26, 2022.
    • "Ep. 5". Nielsen Korea (in Korean). November 26, 2022. Archived from the original on November 26, 2022. Retrieved November 27, 2022.
    • "Ep. 6". Nielsen Korea (in Korean). November 27, 2022. Archived from the original on November 27, 2022. Retrieved November 28, 2022.
    • "Ep. 7". Nielsen Korea (in Korean). December 3, 2022. Retrieved December 4, 2022.
    • "Ep. 8". Nielsen Korea (in Korean). December 4, 2022. Archived from the original on December 4, 2022. Retrieved December 5, 2022.
    • "Ep. 9". Nielsen Korea (in Korean). December 9, 2022. Archived from the original on December 10, 2022. Retrieved December 10, 2022.
    • "Ep. 10". Nielsen Korea (in Korean). December 10, 2022. Archived from the original on December 11, 2022. Retrieved December 11, 2022.
    • "Ep. 11". Nielsen Korea (in Korean). December 11, 2022. Archived from the original on December 11, 2022. Retrieved December 12, 2022.
    • "Ep. 12". Nielsen Korea (in Korean). December 16, 2022. Archived from the original on December 17, 2022. Retrieved December 18, 2022.
    • "Ep. 13". Nielsen Korea (in Korean). December 17, 2022. Archived from the original on December 17, 2022. Retrieved December 18, 2022.
    • "Ep. 14". Nielsen Korea (in Korean). December 18, 2022. Archived from the original on December 18, 2022. Retrieved December 19, 2022.
    • "Ep. 15". Nielsen Korea (in Korean). December 24, 2022. Archived from the original on December 24, 2022. Retrieved December 25, 2022.
    • "Ep. 16". Nielsen Korea (in Korean). December 25, 2022. Archived from the original on December 26, 2022. Retrieved December 26, 2022.
  46. Lee, Jung-hyeok (April 29, 2023). "백상 '男 최고연기상' 이성민, 최고의 순간에 '손주' 찾아. "송중기 군이 왔어야 했는데..."" [Baeksang 'Best Male Actor' Lee Seong-min, looking for 'grandson' at the best moment. "Song Joong-ki should have come..."] (in Korean). Sports Chosun. Retrieved May 3, 2023 – via Naver.
  47. Lee, Yu-na (September 27, 2023). "송중기X이성민 '재벌집 막내아들', 2023 국제 에미상 최종 후보 올랐다[공식]". Sports Chosun (in Korean). Retrieved September 27, 2023 – via Naver.
  48. Kim, Yang-soo (October 14, 2023). "[종합] '코리아드라마어워즈' 이성민 대상…오정세x김선아 최우수상" [[Overall] 'Korea Drama Awards' Lee Sung-min Grand Prize...Oh Jung-se x Kim Sun-ah Best Actress]. Joy News 24 (in Korean). Retrieved October 14, 2023.
  49. Kim, Yang-soo (September 11, 2023). "[종합] '방통위 방송대상', '가디언즈' 대상·'재벌집 막내아들' 최우수상" (in Korean). Retrieved September 11, 2023.
  50. Woo, Da-bin (April 19, 2023). "'재벌집 막내아들', 한국PD대상 작품상 쾌거" [‘The youngest son of a chaebol family’ wins Best Picture at the Korea PD Awards] (in Korean). Hankook Ilbo – via Naver.
  51. Ahn, Eun-jae (September 6, 2023). "'재벌집'·'더글로리'·'우영우'→수지·이성민, 제18회 서울드라마어워즈 수상" (in Korean).
  52. Frater, Patrick (March 23, 2023). "'Reborn Rich,' Hit Korea Drama Series, Set for Thai Remake at Viu". Variety. Retrieved March 29, 2023.
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