Vitrue, Inc.

Vitrue, Inc.
Industry	social media publishing software
Founded	May 2006
Founder	Reggie Bradford
Successor	Oracle Corporation
Headquarters	Atlanta
Products	software-as-a-service (SaaS)
Services	To publish, manage, moderate & measure customer relation across the social web

Virtue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.

Reggie Bradford in 2008

Virtue Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners.[1] The company offers software and services manage customer relations across the social web.

Working in partnership with Facebook as one of 14[2] original "Preferred Developer Consultants", Virtue Publisher launched a suite of scheduling, moderation and analytics tools for marketers in 2009. In May 2010, they released Virtue Tabs, which added module tools and a way for marketers to target and segment content to their communities geographically.

Virtue acquired Sharkle, founded by Trevor Wright, in May 2006.[3] As of 2011, Virtue is undergoing global expansion.[4]

On May 23, 2012, Oracle Corporation announced the acquisition of Virtue for $300 million.[5]

Competitors in the space include Hearsay Social and Social Ware.[6]

References

"Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform". May 8, 2006. Archived from the original on January 16, 2008. Retrieved September 12, 2009.
"Facebook Creates List of "Preferred Developer Consultants"".
"User-Created Ad Technology Developer Vitrue Raises $2.2 Million". Digital Media Wire. May 8, 2006.
"Vitrue Expands into Four Additional U.S. Markets".
- "Oracle Buys Vitrue".
Takahashi, Dean (July 28, 2011). "Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media". The New York Times. Retrieved October 5, 2011.

External links

Vitrue.com

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[1] "Former President of Tandberg Television, Reggie Bradford, Together with General Catalyst Partners, Launches Vitrue, Inc.: World's First User Created Advertising Platform". May 8, 2006. Archived from the original on January 16, 2008. Retrieved September 12, 2009.

[2] "Facebook Creates List of "Preferred Developer Consultants"".

[3] "User-Created Ad Technology Developer Vitrue Raises $2.2 Million". Digital Media Wire. May 8, 2006.

[4] "Vitrue Expands into Four Additional U.S. Markets".

[5] "Oracle Buys Vitrue".

[6] "Oracle Buys Vitrue".

[6] Takahashi, Dean (July 28, 2011). "Hearsay Social Raises $18M So Your Employees Won't Embarrass You on Social Media". The New York Times. Retrieved October 5, 2011.