Republican National Hispanic Assembly

In 1967, an informal meeting was held in Washington, DC by thirteen Hispanic-American men. As one participant, Francisco Vega, later recalled: "... the meeting came about by word of mouth... we were from Florida, California, Texas, New Jersey, Michigan, and several other states...." The purpose of the gathering was to discuss how they could increase Hispanic political involvement. Although all of men intimated some kind of affiliation with the Democrats, none of them felt especially attached to any political party.[1]

Having had their offers to organize some kind of Hispanic outreach rebuffed by both the Democratic and Republican Party's national offices, the dejected group returned to their hotel. Eventually, the gathering dwindled down to five: Ben Fernandez, Manuel Lujan, Fernando Oaxaca, Martin Castillo, and Vega. These last attendees continued to talk, bonded over their common World War II service and political ideologies, and, eventually, formed the Republican National Hispanic Council. Fernandez was selected as its first president. The next year, the name of the organization was changed to the Republican National Hispanic Assembly with Fernandez taking up the title of national chairman.[1][2][3]

Without formal acknowledgment from the Republican Party, the group immediately began to organize chapters in their home and surrounding states. They also managed to raise more than $400,000 by the end of 1968 which they presented to astonished Party officials.[1][3] Relations between the two political entities soon warmed considerably.

President Ford with Raul Espinoza, RNHA's first executive director, at the 1976 banquet

As part of its 1972 re-election campaign strategy, the Nixon Administration sought to increase Hispanic electoral participation. In addition to others, key RNHA personnel were tapped to assist in this endeavor and the Spanish Speaking Committee for the Re-Election of President Nixon was formed. This committee has been credited an integral role in garnering more than 35% of the Hispanic vote for the President- a vast improvement over the previous three election cycles where the Republican candidate averaged only 10%.[4] Additionally, Fernandez and Vega occupied several important positions within Nixon's re-election campaign, in particular, the Hispanic Finance Committee. Chaired by Fernandez, the HFC raised over $250,000 for the President in 1972.[2][5] Later that year, newly appointed RNC chairman George H. W. Bush began to lay the groundwork for a more permanent organization to woo and retain Hispanic voters.

In April 1973, Bush authorized the formation of the Spanish Speaking Advisory Committee; Castillo became its national chairman.[2] In meetings held with the SSAC in Crystal City, Virginia from July 11 to July 13, 1974, the RNHA was formally recognized and chartered by the RNC (it is also from this point that the RNHA dates its existence for organizational purposes). Since that time, it has been the only Hispanic Republican group officially affiliated with the national Republican Party.[6]

The RNHA began increasing their public profile by holding Annual Banquets starting in 1976. President Gerald Ford delivered the keynote address at the first such event on July 29.[7] At that time, Oaxaca was serving as an associate director in the Office of Management and Budget. A "Hispanic Heritage Leadership Breakfast" series was added in 1995.[8]

The RNHA ran into financial difficulties in 2007 due to declining membership concomitant with declining Hispanic numbers within the Republican Party. However, chairman Danny Vargas reported that new fundraising efforts were underway.[9] Additionally, a new executive director, Bettina Inclan, was hired to revitalize the group's image.[10]

Nevertheless, attempts at increasing Hispanic participation at the highest levels of the RNC were stymied in 2009. The leaders of several prominent Republican and Republican-leaning Hispanic organizations- including the RNHA- complained in a March 6 letter to RNC chairman Michael Steele of the situation.[11] Despite assurances in a follow-up meeting, RNHA's Vargas and others would report that no movement had taken place as of a few months later.[12]

Hispanic leaders also decried the state of Hispanics in the Party at a RNHA conference entitled "Future of Hispanics in the GOP." Citing the debate over- and the Party's stance on- immigration as the single most important issue driving away potential voters, Vargas stated: "We know that the party will not recover its majority until we get this right."[13]

In 2015, the organization was on the brink of collapse. To prevent this from happening, the Vice Chairman of RNHA sought the help of Betty Cardenas. She was a prominent Hispanic contributor to the RNC and was well-respected within Republican circles. After being convinced to take on the role of Finance Chair, she accepted the responsibility in 2016.

On September 8, 2018, a National Convention was held in Las Vegas, Nevada. Representative Jenniffer González from Puerto Rico was the special speaker. Betty Cardenas was elected as the national chairwoman with unanimous support. Prior to this, she had served as the RNHA Finance Chair for a period of two years. However, before the convention adjourned, Mitt Romney's Hispanics were quick to criticize the new leadership's stance in favor of then-President Trump and the America First Agenda and immediately walked out of the convention. Later, Betty was invited to join the board of Trump's presidential campaign "Latinos For Trump" in 2019. On November 18, 2020, Betty Cardenas presented the organization's annual report indicating an exponential growth of over 600%. She credited the work of the Republican National Hispanic Assembly and President Trump's incredible strides with the Hispanic community. Trump received a remarkably 38% of the Hispanic vote in 2020, surpassing the number of HW Bush, Mitt Romney, and McCain. "We have shown both parties that the Hispanic vote can no longer be taken for granted." - Betty Cardenas https://rnha.org/chairwoman-annual-report-2020/

On November 20th, 2021 former National Chairwoman Betty Cardenas resigned from her national role to help launch Voz Media a Hispanic news network, and the New Mexico State Chairman Ronnie Lucero was unanimously appointed as the new National Chairman. His first action as Chairman was a complete restructure of the National organization. With a career in finance and business management Chairman Lucero set an immediate goal of growing the financial network and membership reach of the organization. In just 7 months as the National Chairman, Mr. Lucero and the National team have grown the financial side of the organization in a way that will allow the RNHA National team to expand in other states not yet affiliated to RNHA.

The National team has worked diligently and in less than one year opened 4 new state chapters bringing the organization into 27 States, and 75 counties across the country. "Not only is RNHA focused on winning the election, RNHA is focused on helping people live the American Dream" said RNHA National Chairman Lucero at a recent Press and Media event held in Albuquerque, NM.

The RNHA is now setting up classes in many states to teach legal immigrants the process of citizenship, how to start business and ways that they can get involved in their communities.

• To promote the core principles and values of Republicanism throughout the Hispanic-American community in the United States
• To develop and maintain a strong, effective and informed Republican Hispanic-American constituency throughout the country.
• To recruit and encourage qualified, registered Republicans who support the Hispanic community to seek office at all levels of government.
• To ensure candidates who represent the true values of Republicanism are elected to office and continue to represent those values.
• To adopt resolutions and policy positions on local, state and national issues and to seek to implement these resolutions and policy positions through networks of the Republican Party and other appropriate means.
• To promote and encourage civic participation
• To insure the participation of citizens of Hispanic heritage in the American political process and in all levels of the Republican Party.[6]