Travis Carter Enterprises

After purchasing Mach 1 Racing from Hal Needham following the 1989 season, Travis Carter Enterprises debuted at the 1990 Daytona 500, as the No. 98 Chevrolet sponsored by Winn-Dixie. Butch Miller was the driver, who finished 22nd. Miller drove the car in 23 races that year, posting one top-ten finish before he was replaced by Rick Mast, who finished out the year and garnered an additional top ten. In 1991, Jimmy Spencer took over as Banquet Foods was the sponsor, and finished 25th in points. Spencer ran just seven races with the car in 1992, before the team suspended operations temporarily.

Spencer's 1997 Camel Ford

Waltrip's No. 66 Ford Taurus at the 1999 Brickyard 400

Travis Carter Enterprises returned in 1994 as the No. 23 Camel Cigarettes-sponsored Ford Thunderbird driven by Hut Stricklin. After posting one top ten finish that year, Stricklin was removed as Spencer returned to the team again. Spencer ran in the car for several years, the big change coming when Winston became the sponsor in 1998.[1] That year, Spencer looked poised for a top-ten finish in points, but injuries kept him from doing that as he was replaced by Ted Musgrave and Frank Kimmel while he nursed his wounds. At the end of the year, Carter announced he would expand his team to a multi-car operation, with three-time champion Darrell Waltrip driving the No. 66 Kmart Ford and Haas coming on board as a partner.[2] The new team had previously been the No. 27 owned by David Blair Motorsports. Waltrip amassed the largest number of DNQ's he had ever had during his career. In 2000, he retired from the Winston Cup, his lone highlight being an outside-pole qualifying effort at the Brickyard 400. Kmart also sponsored Spencer's car beginning in 2000, after the team's previous sponsorship agreement with R.J. Reynolds expired, with the team switching to No. 26 after acquiring the number from Roush Racing. Waltrip's replacement was Todd Bodine (who drove a third car in Waltrip’s final race, the No. 46) who won three pole positions and finished 29th in points. After 2001, Spencer departed, and Joe Nemechek signed on to replace him. Unfortunately, during the offseason, Kmart went into bankruptcy, and the team's status was in danger. Nemechek ran a mere handful races that year before his team was folded,[3] and after subbing in several races afterward he signed with Hendrick Motorsports to drive the No. 25 car. Bodine attempted the first few races in the No. 66 and qualified on the pole for the Las Vegas race, but he eventually was parked for several weeks while the team looked for a sponsorship.[3] Frank Kimmel returned for six races in the No. 26 with his National Pork Board sponsorship from the ARCA series. Bodine eventually returned to race the No. 26 after Haas-Carter found full-time sponsorship from Discover Card and split time in the ride with his older brother Geoffrey. The 66 car returned part-time later in the year, with Japanese racer Hideo Fukuyama running a handful of races.

The Alternative K-Mart Racing Branding during the 2 car team years.

In 2003, HCM merged with minority owner Sam Belnavis to form BelCar Motorsports. The No. 26 team switched to No. 54 with the U.S. National Guard as the sponsor.[4] Bodine struggled, posting one-top ten finish and finishing 31st in points.[4] Fukuyama, meanwhile, made an attempt at Rookie of the year honors in the No. 66, but that was soon aborted due to a lack of funding. At the end of the season, the Army/National Guard and Belnavis left for Roush Racing.[4] Still, the team looked like it might come back. Carter teamed up with a British-based motorsports group called TorqueSpeed. The team was to be known as TorqueSpeed Carter and run a limited Cup schedule in 2004 with John Mickel as the driver. However, this new alliance never saw the track.