Ritchies Stores
Ritchies is the largest independent supermarket chain in Australia, owned by a group of private investors including Metcash. It is also known as "Ritchies Supa IGA". The majority of its stores are located throughout Victoria. Ritchies annual revenue is estimated to be approx. $1.4b annually.
 | |
| Type | Private company |
|---|---|
| Industry | Retail |
| Founded | 1870 |
| Headquarters | , |
Number of locations | 78 |
Key people | Fred Harrison, CEO |
Number of employees | 6500 |
| Website | www.ritchies.com.au |
In recent years, Ritchies' growth has been substantial. With less than 20 stores in 2000, Ritchies now appears on the top 20 Australian retailers list with the likes of Australian retailing giants Kmart, Myer and Wesfarmers Bunnings to name a few.[1]
History
Ritchies Stores were founded in 1870 by Thomas Ritchie after surviving the shipwrecked Isabella Watson, the first store opening up in Frankston, Victoria on what is now Nepean Highway.[2]
Loyalty schemes
Community Benefit/Ritchies Card
Ritchies CEO Fred Harrison recognised the importance of introducing a loyalty program. The majority of loyalty programs at the time focused on rewarding the customer with gifts. Ritchies decided to go in the opposite direction, asking customers to nominate a club, school or charity. Ritchies would then donate a percentage of the total spend to the customer's nominated organisation each time the customer shopped within their stores. As of February 2020, Ritchies have donated over $52,000,000 under the program.[3]
Fuel Offer
Following the lead from UK giants Tesco and Sainsbury's, Australian supermarket chains introduced a discount on fuel when customers purchased in excess of a set dollar amount in their stores. Ritchies currently offer a 4 cent/L discount at participating BP or United service stations when transactions of over $25 are conducted in-store.[4]
Christmas Club
The Christmas club is a savings program where customers can make regular deposits into their Christmas Club account. It was designed to help customers who find saving for the festive season difficult. Customers can either make deposits at the checkout or set up direct debits from their bank account. On the 1st of December, Christmas Club members receive a statement showing how much they have saved and a letter asking them to pick up their gift card. Gift cards are valid in any Ritchies Store. Customers that save over $200 for the year also receive a free gift. The program has been running since 2000.
References
- "Australia's Top 20 retailer rankings". Inside Retailing online. 9 June 2009. Archived from the original on 20 June 2010. Retrieved 21 May 2010.
- "Wreck of the Isabella Watson". Sydney Shipping Gazette Vol. 9, No. 418 - , p.93. 3 April 1852. Retrieved 30 April 2010.
- "Donations". Ritchies Stores. 1 August 2009. Archived from the original on 6 May 2010. Retrieved 7 May 2010.
- "Ritchies Fuel Offer". Ritchies Stores. 1 August 2009. Archived from the original on 28 February 2010. Retrieved 30 April 2010.
